# YouTube Activism The vlogosphere turns toward causes. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jul 14, 2016 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/youtube-activism ## Key Figures - Trend score: 2.8/10 - Evidence articles: 4 ## What is the YouTube Activism trend? **YouTube Activism:** As of 2016, YouTube is accumulating around 4 billion views daily; to take full advantage of this influence, the blogosphere is pivoting toward activism and causes. Whether through branded cause marketing or tweaks to the tool, this shift to social issues not only shows responsibility on part of YouTube, but satisfies the consumer desire to influence and be influenced in a way that soothes the conscience. ## At a Glance - Evidence: 4 featured examples - Articles from: Mar 1 to Jul 13, 2016 - Published: Jul 14, 2016 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the YouTube Activism trend ### YouTube Activism YouTube is becoming a platform for brands and individuals to spread awareness about their social causes and taking the activism to the vlogosphere ### 360 Degree Virtual Reality The technology of capturing real events in 360-degree videos and virtual reality experiences provides accessibility to all parts of the world ### Accountability Actions Initiating disruptive campaigns like 'Skip the Bully' in online communities raises accountability and reduces the rate of cyberbullying ## What the YouTube Activism trend means for industry ### For Marketing and Advertising Industry Creating cause marketing campaigns enables brands to connect with their consumers by displaying corporate social responsibility. ### For Technology Industry The emergence of 360-degree cameras and virtual reality technology provides disruptive innovation opportunities in different fields besides entertainment ### For Social Media and Communication Industry Developing accountability actions and cyberbullying prevention campaigns is a significant challenge in protecting the online community ## Workshop question How does your product or service appeal to your customer's morality? ## Trend signals for YouTube Activism Trend score 2.8 out of 10, from popularity 50%, activity 27%, freshness 8%. - Popularity: 50% - Activity: 27% - Freshness: 8% ## Examples of the YouTube Activism trend 4 featured examples from Mar 1 to Jul 13, 2016. - [VR Pride Parades](https://www.trendhunter.com/trends/pride-for-everyone): Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees (Category: Marketing) Implication: The virtual reality industry can explore opportunities to develop immersive content and experiences for pride celebrations. - [Cyberbully Time-Outs](https://www.trendhunter.com/trends/skip-the-bully): YouTube Won't Let Malicious Users Pass Its Video Ads with 'Skip the Bully' (Category: Pop Culture) Implication: The 'Skip the Bully' campaign presents disruptive innovation opportunities for the advertising and marketing industry to create campaigns that address social issues and promote po… - [Community-Building Cocoa Videos](https://www.trendhunter.com/trends/chocolate-production): KitKat's Influencers Explore Sustainable Chocolate Production (Category: Marketing) Implication: Leaders in the chocolate production industry have a disruptive innovation opportunity to shift towards sustainable cocoa farming practices and strengthen the links between cocoa f… - [Child Refugee Videos](https://www.trendhunter.com/trends/most-shocking-second-day): This Save the Children Video Follows Up on a Shocking and Powerful Film (Category: Marketing) Implication: Charitable organizations that support the welfare of refugees can increase their impact by harnessing the power of storytelling. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)