# Youthful Retirement Retirement-related spaces and services prioritize "youthful" activities. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 19, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/youthful-retirement ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Youthful Retirement trend? **Youthful Retirement:** Battling stereotypes and beliefs about how people can and do age, retirement spaces are increasingly catering to more "youthful" entertainment activities, whether those are theme parks or retirement homes with bars. Prioritizing the "you're only as young as you feel" mantra, such offerings go against the often self-fulfilling nature of beliefs around how to "appropriately" age. ## The consumer insight behind the Youthful Retirement trend Many seniors today are fiercely committed to redefining what it means to grow old, and are using their later years as a way to reclaim their youth. Because of this, this demographic is attracted to senior-specific offerings that speak to that rebellious nature and adventurous spirit. ## At a Glance - Evidence: 6 featured examples - Articles from: Feb 25, 2017 to Jan 22, 2019 - Published: Oct 19, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Top markets: North America, Europe, Asia ## Themes within the Youthful Retirement trend ### Youthful Retirement Retirement spaces offering youthful activities and prioritizing active, healthy aging opportunities. ### Eco-Friendly Retirement Homes Sustainable co-op housing and ultra-glamorous retirement homes for nonagenarians. ### Traveling Retiree Services Traveling retiree-assisted services and educational retirement opportunities to keep minds active. ## What the Youthful Retirement trend means for industry ### For Real Estate Retirement communities that cater to active lifestyles and environmentally-friendly practices. ### For Wellness & Health Care Services that cater to the elderly demographic with 24-hour care and personalized medical support. ### For Social Media and Influencer Marketing Elderly influencers who challenge ageism and promote fashion and image for aging individuals. ## Workshop question How could your brand offer its customers something they don't expect? ## Trend signals for Youthful Retirement Trend score 4.2 out of 10, from popularity 65%, activity 52%, freshness 8%. - Popularity: 65% - Activity: 52% - Freshness: 8% ## Examples of the Youthful Retirement trend 6 featured examples from Feb 25, 2017 to Jan 22, 2019. - [Tech-Savvy Elderly Influencers](https://www.trendhunter.com/trends/boomers-on-social-media): Baddie Winkle is a Social Media Influencer and Famous Model (Category: Pop Culture) Implication: Fashion brands can explore new markets and create more diverse campaigns by featuring elderly influencers with unique styles and attitudes. - [Ultra-Glamorous Retirement Homes](https://www.trendhunter.com/trends/auriens): The Auriens Home is Designed Exclusively for Nonagenarians (Category: Life-Stages) Implication: Developing and building retirement homes for nonagenarians with a focus on unique amenities and a personalized approach to senior care presents an opportunity for real estate deve… - [Retirement Theme Parks](https://www.trendhunter.com/trends/active-retirement-plan): Zest Communities Plans to Bring Seniors an Active Retirement Plan (Category: Life-Stages) Implication: Entrepreneurs and businesses who can develop innovative and engaging senior living communities will have a growing market in the aging population. - [Eco Retirement Cooperatives](https://www.trendhunter.com/trends/coop-housing): Chamarel Provides Co-Op Housing for Retired People in Lyon, France (Category: Eco) Implication: Real estate developers can explore cooperative housing models to meet the needs of aging populations. - [Traveling Retiree Assisting Services](https://www.trendhunter.com/trends/rv-retirement): Escapees CARE Makes RV Retirement Possible for Boomers (Category: Autos) Implication: The travel industry can capitalize on the RV retirement trend by developing tailored services and amenities for retirees who want to travel in their own vehicles. - [Educational Retirement Opportunities](https://www.trendhunter.com/trends/educational-retirement): Lasell Village Requires You to Take 450 Hours of Classes (Category: Life-Stages) Implication: Retirement communities can leverage educational retirement as a unique selling point to attract and retain residents. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)