# Youthful Male Men acquire a taste for self-care via anti-aging skincare rituals. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jul 17, 2017 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/youthful-male ## Key Figures - Trend score: 3.4/10 - Evidence articles: 7 ## What is the Youthful Male trend? **Youthful Male:** Starting to venture into topical forms of health and self-care, many men are becoming aware of the importance of preventative skincare in terms of anti-aging. As an approachable form of entry into the beauty realm, men are looking to keep their skin youthful while also investing more time into their own well-being through adopting skincare rituals and routines. This growth indicates the rise of self-care as a priority for both men and women during their valuable leisure time. ## At a Glance - Evidence: 7 featured examples - Articles from: May 2 to Sep 11, 2017 - Published: Jul 17, 2017 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Youthful Male trend ### Male-Specific Skincare The rise of brands that cater to male-specific skincare needs indicate a shift towards more personalized self-care routines that could also include non-beauty related services. ### Ancient Remedies The demand for natural and organically sourced products makes the deployment of ancient remedies in skincare an innovative business opportunity. ### Multitasking self-care The development of products that offer various benefits in one package, such as SPF, hydration, nourishing, and anti-aging properties presents an opportunity for product development. ## What the Youthful Male trend means for industry ### For Beauty & Personal care The male skincare market is gaining significant momentum as men start looking for accessible, specific and effective daily skincare routines. ### For Wellness The focus on self-care presents opportunities for start-ups that offer wellness programs or services to help consumers achieve holistic well-being. ### For Retail The rapid growth of the male-specific skincare market offers opportunities for existing and new retailers to tap into this emerging market and tailor their offering to appeal to this segment. ## Workshop question What intimidates consumers about your industry and how can you create accessible offerings to help bridge that gap? ## Trend signals for Youthful Male Trend score 3.4 out of 10, from popularity 54%, activity 40%, freshness 8%. - Popularity: 54% - Activity: 40% - Freshness: 8% ## Examples of the Youthful Male trend 7 featured examples from May 2 to Sep 11, 2017. - [Male Skincare Collections](https://www.trendhunter.com/trends/mens-skin-care): STOER's Men's Skincare Includes Serums, Face Washes, Scrubs and More (Category: Fashion) Implication: Disruptive innovation opportunity: Create innovative products for the skincare industry tailored specifically for men, with targeted ingredients and delivery systems. - [Male-Targeted Sheet Masks](https://www.trendhunter.com/trends/sheet-mask-for-men): Superface's Anti-Aging Sheet Mask for Men Nourishes and Lifts the Skin (Category: Fashion) Implication: The skincare industry can capitalize on the growing popularity of male-targeted products, such as sheet masks. - [Men's Body-Sculpting Creams](https://www.trendhunter.com/trends/body-sculpting): The FIT Pec & Ab Sculpt Creme Makes Users' Skin Appear More Toned (Category: Fashion) Implication: The skincare industry can capitalize on the rising demand for male-specific products, including body-sculpting creams. - [Ancient Remedy Skincare](https://www.trendhunter.com/trends/sinensis-skincare): Sinensis' Skincare for Men is Infused with Ancient Chinese Herbs (Category: Fashion) Implication: There is an opportunity for brands to cater to the growing demand of sustainable skincare products for men. - [Male-Targeting Eye Gels](https://www.trendhunter.com/trends/911-eye-gel): Menaji's 911 Eye Gel Works to Tighten and Rejuvenate Tired Skin (Category: Fashion) Implication: Opportunity for beauty companies to expand their product offerings and cater to the growing demand for male-specific skincare products. - [Male-Specific Revitalizing Serums](https://www.trendhunter.com/trends/revitalizing-serum): Jiva Apoha's Sundara Handsome Face Serum Soothes and Repairs (Category: Fashion) Implication: The skincare industry can capitalize on the growing demand for specialized products tailored to men's skincare needs. - [Male-Specific CC Creams](https://www.trendhunter.com/trends/formen): Formen's Brightening CC Cream Combines Six Different Products into One (Category: Fashion) Implication: Exploring innovative formulations and marketing strategies to tap into the expanding male skincare market. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)