# Youthful Brew At-home tea products reflect branding that would appeal to younger demographics. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Apr 26, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/youthful-brew ## Key Figures - Trend score: 4.7/10 - Evidence articles: 4 ## What is the Youthful Brew trend? **Youthful Brew:** With the ritual of drinking tea at home more often being associated with older traditions, tea brands are using branding and visuals to revitalize the way their products are positioned. The shift in branding and features as simple as color bring these traditional beverages into a contemporary market, and have a specific appeal to the visually driven Millennial and Gen Z customer. ## At a Glance - Evidence: 4 featured examples - Articles from: Dec 11, 2017 to Apr 24, 2018 - Published: Apr 26, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Youthful Brew trend ### Innovative Branding Tea brands are using innovative branding and visuals to revitalize the way their products are positioned, appealing to the visually driven Millennial and Gen Z customer. ### Unconventional flavors Tea brands are experimenting with unconventional flavors, creating playful and dynamic products with sophisticated flair. ### Design-Forward Image Tea brands are creating design-forward images for their products, appealing to health-conscious and visually savvy customers. ## What the Youthful Brew trend means for industry ### For Food and Beverage Food and beverage industry professionals can capitalize on the innovative branding and unique flavors to create new products that appeal to younger demographics. ### For Health and Wellness Health and wellness industry professionals can explore the use of natural ingredients and health benefits in unconventional tea flavors and products. ### For Design and Advertising Design and advertising industry professionals can leverage the importance of visually driven aesthetics and brand identity to position tea brands in a contemporary market. ## Workshop question How can your brand reposition one of its more traditional products/services? ## Trend signals for Youthful Brew Trend score 4.7 out of 10, from popularity 65%, activity 68%, freshness 8%. - Popularity: 65% - Activity: 68% - Freshness: 8% ## Examples of the Youthful Brew trend 4 featured examples from Dec 11, 2017 to Apr 24, 2018. - [Aesthetically Driven Tea Branding](https://www.trendhunter.com/trends/tea-branding-intiative): IWANT Design Creates a Colorful & Design-Forward Image for UKIYO (Category: Lifestyle) Implication: Opportunity for food and beverage companies to enhance their brand identities through colorful and visually appealing packaging. - [Tinted Matcha Powders](https://www.trendhunter.com/trends/matcha-powders): Matcha.blue Offers Blue, Pink and Red Matcha as an Alternative to Green (Category: Lifestyle) Implication: Incorporating unique matcha powders could attract health-conscious consumers looking for innovative options. - [Floral Tea Branding](https://www.trendhunter.com/trends/beautea): Beautea's Branding Reflects the Company's Name (Category: Lifestyle) Implication: Disruptive innovation opportunities in developing new packaging solutions that prioritize transparency and visual appeal. - [Quirky Tea Flavors](https://www.trendhunter.com/trends/fortnum-mason2): Fortnum & Mason Offers a Tea Collection with Unusual Flavors (Category: Lifestyle) Implication: Tea companies can capitalize on the trend by creating their own line of unconventional tea flavors. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)