# Redefined Age Baby boomers turn to spaces that evoke youthful nostalgia. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 30, 2018 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/youth-curation ## Key Figures - Trend score: 3.5/10 - Evidence articles: 6 ## What is the Redefined Age trend? **Redefined Age:** Going against misconceptions that baby boomers in North America simply golf and go on cruises once they retire, individuals in this cohort are turning to a range of activities and spaces in which they're able to participate in what are traditionally considered to be youth-oriented activities. Such spaces cater to seniors seeking experiences that enrich their lives when they finally have time to do so, while rebelling against the stereotypes associated with their generation. ## At a Glance - Evidence: 6 featured examples - Articles from: Mar 9, 2017 to Aug 31, 2018 - Published: Aug 30, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Themes within the Redefined Age trend ### Boomer-Friendly Fitness Programs Omni Fitt provides personalized training and coaching for aging boomers to stay strong and independent as they age. ### Data-Syncing Fitness Platforms tapiriik syncs GPS data from multiple fitness platforms to appeal to consumers who use data to track fitness progress, including boomers. ### Boomer-Targeted Music Festivals Desert Trip markets predominantly classic rock lineups to Boomers and Gen X demographics seeking a nostalgic revival of all their favorites. ## What the Redefined Age trend means for industry ### For Health and Wellness opportunities for personalized and data-driven senior-centric fitness programs and platforms targeting the active aging population. ### For Music and Entertainment opportunities exist in creating music festivals and events that appeal to a wide range of age groups, including niche classic rock festivals for the Boomer generation. ### For Hospitality opportunities for senior-centered community spaces like cafes, offering engaging activities, live music, and special events, creating an inclusive and welcoming environment. ## Workshop question How could your brand turn misconceptions about its targeted demographics around? ## Trend signals for Redefined Age Trend score 3.5 out of 10, from popularity 47%, activity 50%, freshness 8%. - Popularity: 47% - Activity: 50% - Freshness: 8% ## Examples of the Redefined Age trend 6 featured examples from Mar 9, 2017 to Aug 31, 2018. - [Humorous Boomer-Headed Lookbooks](https://www.trendhunter.com/trends/fashion-stunt): Farmland Foods Pokes Fun at Supreme with a Fashion Stunt (Category: Fashion) Implication: The fashion industry can leverage satirical fashion stunts and parody marketing campaigns to engage consumers and differentiate their brands. - [Senior-Centered Community Cafes](https://www.trendhunter.com/trends/mathers-cafes): Mather's Cafes Host Speed Dating and Wine Tastings for Boomers (Category: Life-Stages) Implication: Opportunity for senior living services to create modern community spaces that offer more engaging activities and full restaurant menus. - [Boomer-Targeted Music Festivals](https://www.trendhunter.com/trends/desert-trip): Desert Trip is Being Marketed as a Festival for Older Demographics (Category: Pop Culture) Implication: Creating music festivals that cater to specific age groups could disrupt the industry by providing unique experiences for different demographics. - [Boomer-Centric Wilderness Courses](https://www.trendhunter.com/trends/adventure-16): Adventure 16's 'Wilderness Basics Course' Educates on Survival (Category: Lifestyle) Implication: Companies in the outdoor apparel and equipment industry can develop innovative products and services that cater specifically to the needs and preferences of the growing Baby Boome… - [Boomer-Friendly Fitness Programs](https://www.trendhunter.com/trends/omni-fitt): 'Omni Fitt' is a Personal Training Program for Seniors (Category: Life-Stages) Implication: Disruptive innovation opportunities in this industry include developing and marketing specialized fitness programs, coaching services, and products for the aging population. - [Data-Syncing Fitness Platforms](https://www.trendhunter.com/trends/tapiriik): The 'tapiriik' Platform Allows Users to Sync Their Fitness Data (Category: Lifestyle) Implication: Fitness technology companies can leverage data integration platforms to provide better user experiences and enable users to make better decisions around their health and wellness. ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)