# Modern Religion Even Catholicism is getting a modern twist. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 14, 2008, updated Mar 29, 2010 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/youth-apopereciation-pope-benedicts-outreach-to-younger-generations-and-emb ## Key Figures - Trend score: 4.9/10 - Evidence articles: 10 ## What is the Modern Religion trend? **Modern Religion:** Younger generations are approaching religion in a very different way, and some churches are trying to adapt. The Pope even tried to appeal to more environmentally-conscious demographics by adding new sins which pertain to the maltreatment of our planet. ## At a Glance - Evidence: 10 featured examples - Articles from: Oct 31, 2006 to Nov 5, 2008 - Published: Sep 14, 2008 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Themes within the Modern Religion trend ### Modernizing Religion Younger generations are approaching religion in a different way, leading to modernized religious practices. ### Green Religion Religious institutions are including environmental concerns in their teachings and actions. ### Digital Spirituality Religious groups are expanding their reach through digital means, including social media and text messaging. ## What the Modern Religion trend means for industry ### For Design Designers have the opportunity to create modern and unique religious products, including churches and religious-themed fashion. ### For Hospitality and Food Former churches are being repurposed into unique dining spaces and culinary experiences. ### For Technology Religious institutions are embracing technology to expand their reach and connect to younger generations. ## Trend signals for Modern Religion Trend score 4.9 out of 10, from popularity 68%, activity 72%, freshness 8%. - Popularity: 68% - Activity: 72% - Freshness: 8% ## Examples of the Modern Religion trend 10 featured examples from Oct 31, 2006 to Nov 5, 2008. - [Inflatable Church](https://www.trendhunter.com/trends/worship-at-the-altar-of-the-inflatable-church): Make Your Wedding Cheesy (Category: Unique) Implication: Event planning companies can offer inflatable structures as an alternative option for weddings and other outdoor events, increasing their revenue streams and offering their client… - [Lego Replicas](https://www.trendhunter.com/trends/amazing-lego-replica-amy-hughes-abston-church-of-christ): Abston Church of Christ by Amy Hughes (Category: Lifestyle) Implication: Toy manufacturers can explore Internet integration and consumer engagement to enhance the interactive experience of their products. - [Cross Shaped MP3 Players](https://www.trendhunter.com/trends/cross-shaped-mp3-players-saint-b-and-ibelieve): Saint B and iBelieve (Category: Art & Design) Implication: Creating unique MP3 players that appeal to niche markets and align with personal beliefs. - [Digital Religion](https://www.trendhunter.com/trends/digital-religion-pope-reaches-out-with-text-messages): Pope Reaches Out With Text Messages (Category: Pop Culture) Implication: Incorporating technology to expand their reach and connect with younger generations. - [Culinary Church Conversions](https://www.trendhunter.com/trends/culinary-converted-churches-the-white-rabbit-restaurant): The White Rabbit Restaurant (Category: Art & Design) Implication: Restaurants can explore opportunities to convert unique and historic buildings into visually stunning dining establishments. - [Political Publicity Parodies](https://www.trendhunter.com/trends/pope-hope): Benedict vs. Obama: POPE Parodies HOPE (Category: Social Good) Implication: The art industry could benefit from creating parody prints of political figures like the POPE print to attract humorous buyers. - [Christian Fashion Statement](https://www.trendhunter.com/trends/christian-fashion-statement-cross-mp3-player-with-bible-audio): Cross MP3 Player with Bible Audio (Category: Pop Culture) Implication: Opportunities for creating religious fashion accessories for a younger, trend-focused consumer market. - [Commercializing Religion](https://www.trendhunter.com/trends/commercializing-religion-the-pope-is-for-sale): The Pope is for Sale (and His Bobble Head) (Category: Pop Culture) Implication: Retailers can capitalize on the demand for religious-themed products and expand their offerings to include religious memorabilia. - [Church In Bars](https://www.trendhunter.com/trends/church-in-bars-far-fetched-ways-to-water-down-god): Far Fetched Ways To Water Down God (Category: Social Good) Implication: Offering nightclub spaces for church services could attract a new demographic of customers to the hospitality industry. - [Vatican Makes Green Updates](https://www.trendhunter.com/trends/vatican-green-pollution): Modern Day Sins Include Pollution (Category: Eco) Implication: Disruptive innovation opportunity: Expanding and improving photovoltaic cell technologies for more efficient and widespread use of green electricity. ## Recent trend clusters - [Format Flexing](https://www.trendhunter.com/protrends/workout-energy-formats) (Lifestyle) - [Package Play](https://www.trendhunter.com/protrends/promotional-food-packaging) (Marketing) - [Affinity Sailings](https://www.trendhunter.com/protrends/themed-travel-experiences) (World) - [Care Continuity](https://www.trendhunter.com/protrends/hormonal-health-services) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Roomier Budget Electric Hatchbacks](https://www.trendhunter.com/trends/roomier-budget-electric-hatchbacks) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Phased European EV Models](https://www.trendhunter.com/trends/phased-european-ev-models) All articles: [Eco](https://www.trendhunter.com/eco)