# Yoga Tech As yoga becomes more lifestyle than sport, devices and apps begin to accommodate it. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Jun 6, 2014 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/yoga-tech ## Key Figures - Trend score: 4.3/10 - Evidence articles: 6 ## What is the Yoga Tech trend? **Yoga Tech:** Once a fairly lesser-known form of exercise and meditation, yoga is now a full-blown way of life. As a result, the meditative practice is evolving to suit the modern consumer. It has become increasingly technologically enhanced, proving that even deliberately slow-moving practices must boast a sense of convenience and gameification to appeal to today's consumer. ## At a Glance - Evidence: 6 featured examples - Articles from: Jun 9, 2012 to Jan 13, 2015 - Published: Jun 6, 2014 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Yoga Tech trend ### Tech-enhanced Yoga Yoga has become increasingly technologically enhanced, which presents opportunities for innovation in the fitness tech space by creating more advanced yoga equipment. ### Guided Yoga Apps and Interactive Yoga Mats Innovations like interactive yoga mats and guided yoga apps that provide personalized instructions through embedded sensors or video content present opportunities for the development of more advanced workout and training solutions. ### Mobility and Convenience through Travelling Yoga Apps and Assistive Yoga Mats Travelling yoga apps and assistive yoga mats enable people to practice yoga anytime and anywhere, presenting disruptive innovation opportunities for those who aim to create more accessible and convenient yogic experiences. ## What the Yoga Tech trend means for industry ### For Fitness Tech The trend towards technology-enhanced yoga presents a multitude of opportunities for the wellness industry to innovate the fitness equipment and design. ### For App Development The innovations of guided yoga apps require expertise in app development, which presents an opportunity for app developers to create more specialized apps for the fitness industry. ### For Consumer Goods Travelling yoga apps and assistive yoga mats present opportunities for companies in the retail and consumer goods industries to create affordable and convenient yoga accessories for the wellness market. ## Trend signals for Yoga Tech Trend score 4.3 out of 10, from popularity 73%, activity 49%, freshness 8%. - Popularity: 73% - Activity: 49% - Freshness: 8% ## Examples of the Yoga Tech trend 6 featured examples from Jun 9, 2012 to Jan 13, 2015. - [Interactive Yoga Mats](https://www.trendhunter.com/trends/innovative-yoga-mat): The Innovative Yoga Mat LUNAR Works Alongside the TERA App (Category: Lifestyle) Implication: Companies in the fitness and wellness industry can explore incorporating interactive technology into their workout equipment and apps. - [Magnetized Exercise Mats](https://www.trendhunter.com/trends/nadi-yoga-mats): The Nadi Yoga Mats Will Roll Without a Hitch (Category: Business) Implication: The use of magnetic technology in yoga mats opens up opportunities for companies to create and market innovative yoga gear. - [Guided Yoga Apps](https://www.trendhunter.com/trends/fitstar): The FitStar Yoga App Includes Short Guided Videos Get You Flexible Fast (Category: Lifestyle) Implication: The fitness app industry continues to grow as more people seek convenient ways to stay active and healthy. - [Travelling Yoga Apps](https://www.trendhunter.com/trends/omfinder): Lululemon's 'Om-Finder' App is Made for On-the-Go Movement Enthusiasts (Category: Lifestyle) Implication: The rise of traveling yoga apps presents disruptive innovation opportunities for the fitness technology industry, including the development of more specialized fitness apps and we… - [Mobile Yoga Apps](https://www.trendhunter.com/trends/daily-yoga): The Daily Yoga App Adds Ease to a Routine Practice (Category: Lifestyle) Implication: Integrating modern technology to create personalized workout plans for users and enhance their fitness journey. - [Assistive Yoga Mats](https://www.trendhunter.com/trends/smart-yoga-mat): This Hi-Tech and Smart Yoga Mat is Like Your Own Personal Yoga Guide (Category: Lifestyle) Implication: Opportunities for disruptive innovation in the fitness and wellness industry through smart yoga mats and personalized at-home practices. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - 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