# Workwear Mania Men's workwear is embraced for its quiet sensibilities and functionality. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Mar 12, 2019 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/workwear-mania ## Key Figures - Trend score: 2.3/10 - Evidence articles: 5 ## What is the Workwear Mania trend? **Workwear Mania:** Trend – Taking the wearability associated with the rise of athletic-inspired clothing even further, men's fashion has become enveloped in the appropriation of traditional workwear attire. The adoption of this clothing type is inspired by the durability and functionality of favored fabrics like heavy cotton drill and deep indigo denim. ## The consumer insight behind the Workwear Mania trend Many consumers are becoming interested in building a wardrobe around timeless pieces not tied to any particular era, which channels the subtlety of normcore ideals. Normcore emerged as a popular unisex fashion trend among Millennials, which highlights unpretentious, "normal"-looking items. The movement emerged as a backlash to the hyper-individualistic aesthetics seen not just in fashion, but in design and digital branding associated with the Millennial generation. That ubiquity created fatigue that resulted in a thirst for more neutral designs. ## At a Glance - Evidence: 5 featured examples - Articles from: Jun 5, 2018 to Feb 20, 2019 - Published: Mar 12, 2019 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Workwear Mania trend ### Heritage Workwear Fashion A trend that is inspired by functionality and durability of traditional workwear, and emphasizes on the wearability of old-school sensibilities. ### Collaborative Workwear Capsules Collaborative workwear capsules by designers and brands that fuse sporty and artistic elements, while maintaining the rugged construction and functionality of traditional workwear clothes. ### Menswear-Inspired Workwear Menswear-inspired workwear that is centred around neutral and unpretentious designs, which are not tied to any particular era. ## What the Workwear Mania trend means for industry ### For Fashion Fashion industry can tap into the trend by incorporating traditional workwear aesthetics into their designs, collaborating with brands to bring new workwear-centric collections, and designing menswear-inspired workwear. ### For Construction Construction industry can benefit from the functionality and durability of traditional workwear clothes, while collaborating with designers to bring new workwear designs that can provide comfort and safety to workers. ### For Sports Sports industry can leverage the trend by creating sportswear/workwear capsules that can fuse sporty and artistic elements, while maintaining the rugged construction of traditional workwear. ## Workshop question What timeless inspirations can you look to in order to help interested individuals escape the cyclical nature of fashion fads? ## Trend signals for Workwear Mania Trend score 2.3 out of 10, from popularity 17%, activity 44%, freshness 8%. - Popularity: 17% - Activity: 44% - Freshness: 8% ## Examples of the Workwear Mania trend 5 featured examples from Jun 5, 2018 to Feb 20, 2019. - [Workwear-Centric Collaborative Apparel](https://www.trendhunter.com/trends/timberland-pro): Timberland PRO and N.HOLLYWOOD Joined for a Capsule (Category: Fashion) Implication: Fashion brands can partner with workwear brands to create innovative workwear-centric collections that appeal to a wider audience. - [Menswear-Inspired Technical Workwear](https://www.trendhunter.com/trends/willy-chavarria-and-kansas): Willy Chavarria and Kansas Work Together for a FW19 Capsule (Category: Fashion) Implication: Disruptive innovation opportunity: Collaborate with workwear labels to create fashionable and functional clothing options for consumers. - [Remixed Workwear Fashion](https://www.trendhunter.com/trends/new-carhartt-wip): The New Carhartt WIP Collection Boasts Its American Heritage (Category: Fashion) Implication: Opportunity for retailers to appeal to consumers with a nostalgic love for classic workwear styles with modern updates. - [Old School Heritage Streetwear](https://www.trendhunter.com/trends/microdose): Cherry Los Angeles Introduces Drop 2 of Its MICRO-DOSE Range (Category: Fashion) Implication: Disruptive Innovation Opportunity: Create an online shopping experience that combines vintage-inspired streetwear with modern design aesthetics to attract a niche customer base. - [Basketball Tool-Inspired Workwear](https://www.trendhunter.com/trends/hammer-collection): Bristol Studio and New York Sunshine Drop the Hammer Collection (Category: Fashion) Implication: Disruptive innovation opportunity for fashion brands to create clothing that bridges the gap between workwear and sportswear. ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)