# Workshop Retail Retailers create workshop areas for heightened customer involvement. By [Tana Makmanee](https://www.trendhunter.com/tmak), SVP, Research Services at Trend Hunter | Published Jul 18, 2016 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/workshop-retail ## Key Figures - Trend score: 4.9/10 - Evidence articles: 5 ## What is the Workshop Retail trend? **Workshop Retail:** Realizing the need for greater customization, retailers are rolling out mini in-store workshops and stations to instigate interaction. Designating specific sections of the retail space to allow for customization, product testing or educational experiences, brands are seeking to revamp the retail landscape into a place that is more user-friendly and personalized to consumer preferences. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 19, 2016 to Sep 11, 2018 - Published: Jul 18, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Workshop Retail trend ### In-Store Workshops Retailers are offering in-store workshops and stations for heightened customer involvement and greater customization. ### High-Tech Experiences Businesses are incorporating technology to enhance the customer experience and showcase their industry expertise. ### Collaborative Projects Collaborative initiatives are being formed to arrange spaces where urban communities can express themselves and participate in creative projects. ## What the Workshop Retail trend means for industry ### For Retail The retail industry can provide customized in-store experiences through workshops and stations. ### For Photography The photography industry can offer creative experiences and services such as in-store printing and DIY craft tutorials. ### For Fashion Fashion and accessories companies can utilize customization kiosks to provide customers with one-of-a-kind products. ## Workshop question How can your brand engage with consumers on a more personal, one-on-one basis? ## Trend signals for Workshop Retail Trend score 4.9 out of 10, from popularity 69%, activity 71%, freshness 8%. - Popularity: 69% - Activity: 71% - Freshness: 8% ## Examples of the Workshop Retail trend 5 featured examples from Dec 19, 2016 to Sep 11, 2018. - [Collaborative Creative Projects](https://www.trendhunter.com/trends/collaborative-creative-project): Peanuts Global Art Collective & STORY Boast Community Enhancement (Category: Art & Design) Implication: Collaborative creative projects in concept retail can enhance customer engagement and attract a niche audience. - [Creative Photography Stores](https://www.trendhunter.com/trends/wonder-photo-shop): Fujifilm's 'Wonder Photo Shop' Lets Consumers Play with Their Images (Category: Business) Implication: Photography retailers can create engaging experiences by providing DIY craft workshops, smartphone printing services, and tutorials. - [High-Tech Cosmetic Stores](https://www.trendhunter.com/trends/sephora-beauty-tip): Sephora Beauty TIP Workshops are Spaces to Teach, Inspire and Play (Category: Fashion) Implication: By offering interactive and personalized beauty experiences, retailers can attract and retain customers who seek high-tech solutions for their beauty needs. - [Homestead Pop-Up Shops](https://www.trendhunter.com/trends/fashion-workshop): This Hermès Pop-Up Fashion Workshop in Kyoto will Have Revolving Displays (Category: Business) Implication: Fashion brands can leverage pop-up workshops to engage customers, showcase products, and test new concepts. - [Handbag Customization Kiosks](https://www.trendhunter.com/trends/1-atelier): 1 Atelier's Stations Help Consumers Make the Bag of Their Dreams (Category: Business) Implication: The fashion industry can explore disruptive innovation opportunities by incorporating more customizable elements into their products, allowing customers to personalize their purch… ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)