# WorkPLAYce Culture Companies recognize the value of acting silly in the workplace. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published May 30, 2013 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/workplayce-culture ## Key Figures - Trend score: 3.5/10 - Evidence articles: 3 ## What is the WorkPLAYce Culture trend? **WorkPLAYce Culture:** In today's turbulent employment sphere, it's important for potential employees to do more than simply "work." Companies are only interested in employees who are willing to live the brand lifestyle; to encourage this, many business owners are opening up the opportunity for employees to engage in less serious behavior while on the job. ## At a Glance - Evidence: 3 featured examples - Articles from: Jan 12, 2012 to May 30, 2013 - Published: May 30, 2013 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the WorkPLAYce Culture trend ### Playful Work Culture Companies are encouraging employees to engage in less serious behavior while on the job, giving rise to innovative office space designs such as hammock hangouts, flash mobs and satirical spoofs ### Authentic Company Branding Potential employees are looking for something more than just a job and are interested in companies who live and breathe their brand, giving rise to unique office space designs reflecting the company's history, personality, and culture ### Interactive Social Media Platforms Twitter's musical flash mob video not only celebrates Justin Bieber's 25 million followers but also highlights the importance of social media platforms as a local and international news source and an interactive platform to build virtual and real-life relationships ## What the WorkPLAYce Culture trend means for industry ### For Office and Workspace Design Business professionals can explore innovative office designs that embrace playful and authentic company branding concept ### For HR and Talent Management Companies can explore interesting ways to attract and retain talents by creating a relaxed and fun workplace culture, embracing authentic company branding and interactive social media platforms ### For Social Media and Marketing Social media platforms are important channels for businesses to connect with customers, discuss trends and breaking news, address issues, and build relationships ## Trend signals for WorkPLAYce Culture Trend score 3.5 out of 10, from popularity 58%, activity 39%, freshness 8%. - Popularity: 58% - Activity: 39% - Freshness: 8% ## Examples of the WorkPLAYce Culture trend 3 featured examples from Jan 12, 2012 to May 30, 2013. - [Corporate Hammock Hangouts](https://www.trendhunter.com/trends/google-pittsburgh-office): Google Pittsburgh Office Provides Workers with a Net-Like Resting Area (Category: Art & Design) Implication: Tech companies can incorporate hammocks and steampunk aesthetics into their office design to create a unique and inspiring workspace for their employees. - [Unabashedly Confident Spoofs](https://www.trendhunter.com/trends/narcissistic-selfportraits): The xoVain Editors Poke Fun at the Dove Beauty Ads in This Clip (Category: Pop Culture) Implication: Opportunity for disruptive innovation in the field of art and design through the creation of satirical self-portraits. - [Massive Office Flash Mobs](https://www.trendhunter.com/trends/justin-biebers-25-million-followers): Twitter Rejoices Over Justin Bieber's 25 Million Followers With a Dance (Category: Pop Culture) Implication: Utilize social media platforms for creative marketing campaigns and real-time news reporting. ## Recent trend clusters - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) ## Trending in Business - [3D-Printed Business Signage](https://www.trendhunter.com/trends/3dprinted-business-signage) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)