# Woodovation Gadgets made of wood are a reflection of society's yen to go back to basics. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 21, 2008, updated Nov 19, 2009 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/woodovation-gadgets-made-of-wood-as-a-reflection-of-societys-yen-to-go-back ## Key Figures - Trend score: 3.4/10 - Evidence articles: 12 ## What is the Woodovation trend? **Woodovation:** A major new design movement is deriving inspiration from organic materials like wood. In our 2008 report we focused on bamboo, but ordinary wood is the new raw darling. Unpainted wood is being used in modern technologies too, demonstrating our ingrained tendency to want to surround ourselves with nature. ## At a Glance - Evidence: 12 featured examples - Articles from: Oct 10, 2006 to Jun 14, 2008 - Published: Sep 21, 2008 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Nostalgia](https://www.trendhunter.com/megatrend/nostalgia) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Woodovation trend ### Natural and Organic Design Design movements are deriving inspiration from organic materials like wood and bamboo, creating an opportunity for businesses that create personalized organic-themed tech products. ### Dual-purpose Items As simple items, such as USBs, are being transformed into dual-purpose items, businesses can look to other technological accessories to transform into fashionable jewelry pieces. ### Luxurious Design Luxurious design will drive product purchase, such as the Gresso White Diamonds Collection, which highlights the importance of design in product choice. ## What the Woodovation trend means for industry ### For Technology There is an opportunity for businesses to create unique and personalized tech items that cater to individual interests and personalities. ### For Fashion and Jewelry As the line between fashion and tech blurs, businesses can look to transform other technological accessories into other fashionable jewelry pieces. ### For Luxury Goods Businesses can focus on the importance of design in product choice, as consumers are looking for high-end, luxurious products like the Gresso White Diamonds Collection. ## Trend signals for Woodovation Trend score 3.4 out of 10, from popularity 43%, activity 53%, freshness 8%. - Popularity: 43% - Activity: 53% - Freshness: 8% ## Examples of the Woodovation trend 12 featured examples from Oct 10, 2006 to Jun 14, 2008. - [Wooden Memory Stick](https://www.trendhunter.com/trends/wooden-memory-stick) (Category: Unique) Implication: The tech industry will continue to innovate personalized and unique products using natural materials and craftsmanship. - [Wooden USB Necklace](https://www.trendhunter.com/trends/usb-el-naturel): Fashion Meets Tech (Category: Tech) Implication: The fashion industry can explore the incorporation of technological features into their accessories, blurring the lines between fashion and tech. - [Wood Gadget Cases](https://www.trendhunter.com/trends/ipod-products-ipod-wood-casing): Wanxinda iPod Case (Category: Tech) Implication: Disruptive innovation opportunity: Incorporate sustainable wood materials in the design and manufacture of gadget cases for eco-conscious consumers. - [Wooden PCs](https://www.trendhunter.com/trends/enlighten-pc): Suissa Enlighten (Category: Eco) Implication: The computer hardware industry can capitalize on the trend of custom-made PCs by offering personalized and unique computer designs for customers. - [Time-Controlled Aromatherapy](https://www.trendhunter.com/trends/aromatherapy-by-abiogenesis): Aroma Waker (Category: Tech) Implication: Integration of scent diffusers into home decor products can enhance the ambiance and mood of living spaces. - [Retro Plasma Televisions](https://www.trendhunter.com/trends/retro-plasma-televisions-wilkerson-furniture): Wilkerson Furniture (Category: Art & Design) Implication: Explore opportunities to develop and market retro-inspired electronic devices to target a niche market of nostalgic consumers. - [Wooden Orb Mouse](https://www.trendhunter.com/trends/personal-computers-the-actbrise-electronics-jupiter-wooden-mouse): Jupiter PC Mouse (Category: Unique) Implication: Disruptive innovation opportunity: Collaborate with local artisans and manufacturers to produce unique tech gadgets, emphasizing craftsmanship and quality. - [$14,000 African Blackwood Cell Phones](https://www.trendhunter.com/trends/luxurious-mobile-phones-gresso-white-diamonds): Gresso White Diamonds Mobile (Category: Tech) Implication: The luxury goods industry can tap into the trend of luxury mobile phones by offering exclusive, high-end devices that cater to affluent consumers. - [Digital Photos Urns](https://www.trendhunter.com/trends/digital-photos-urn): Frame Holds Photos and Ashes (Category: Tech) Implication: Funeral homes and memorialization companies could explore the development of digital photo urns as a unique product offering. - [Olympus Wooden Camera](https://www.trendhunter.com/trends/olympus-wooden-camera-more-stylish-and-more-enduring-than-others): Stylish and Enduring (Category: Tech) Implication: Opportunity to incorporate wooden materials and design elements into traditional camera manufacturing to appeal to a niche market and differentiate from competitors. - [Natural Wood TV](https://www.trendhunter.com/trends/swedx): Swedx LCD HDTV (CES 2008) (Category: Tech) Implication: The electronic industry is ripe for the implementation of sustainable materials into product creation, reducing consumer harm to the planet. - [Retro Radio Strikes Again](https://www.trendhunter.com/trends/magna-wooden-radio-with-ipod-jack): MAGNA Wooden Radio with iPod Jack (Category: Tech) Implication: Consumer electronic companies that incorporate eco-friendly materials and retro designs into their products can create a new market segment with consumers who are seeking eco-mate… ## Recent trend clusters - 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