# Wooden Couture Seeking a more unexpected style, consumers turn to lumber-made fashion. By [Michael Hemsworth](https://www.trendhunter.com/Michael.Hemsworth), Contributing Researcher | Published Aug 26, 2014 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wooden-couture ## Key Figures - Trend score: 4.8/10 - Evidence articles: 7 ## What is the Wooden Couture trend? **Wooden Couture:** Fashion-conscious consumers are always looking for something to brag about, which has led them to choosing wood-made wearables. Requiring intense manufacturing to create, and referencing the past, the pieces satisfy a consumer demand to stand out from the fast fashion crowd. ## At a Glance - Evidence: 7 featured examples - Articles from: Jan 18 to Aug 26, 2014 - Published: Aug 26, 2014 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Wooden Couture trend ### Wooden Wearables Consumers are increasingly looking for more unique and unexpected products, leading to the rise of wood-made wearables. This trend presents an opportunity for manufacturers to create truly one-of-a-kind pieces that satisfy consumer demand for individuality. ### Eco-Friendly Materials The use of eco-friendly materials like bamboo, birch bark, and natural wood is becoming more common in fashion as consumers prioritize sustainability. This trend presents an opportunity for brands to showcase a commitment to environmentally conscious products. ### Artistic Accessories Designers are exploring new ways to turn functional accessories like bow ties and wallets into wearable art, appealing to consumers looking for unique, eye-catching pieces. This trend presents an opportunity for designers to push boundaries and create functional art pieces. ## What the Wooden Couture trend means for industry ### For Fashion and Apparel The trend towards wooden wearables, eco-friendly materials, and artistic accessories is transforming the fashion and apparel industry by challenging traditional materials and designs and presenting new opportunities for creativity and innovation. ### For Sustainable Products The emphasis on eco-friendly materials and sustainability presents opportunities for companies to develop and promote products with a reduced environmental impact, appealing to consumers with an interest in green living. ### For Art and Design The trend towards artistic accessories blurs the line between function and art, creating opportunities for designers and artists to showcase their creativity and develop new and exciting ways to transform functional accessories into wearable art pieces. ## Trend signals for Wooden Couture Trend score 4.8 out of 10, from popularity 66%, activity 70%, freshness 8%. - Popularity: 66% - Activity: 70% - Freshness: 8% ## Examples of the Wooden Couture trend 7 featured examples from Jan 18 to Aug 26, 2014. - [Basic Natural Billfolds](https://www.trendhunter.com/trends/cnch-wallet): The CNCH Wallet Comprises a Simple Stretchy Band and a Wood or Metal Panel (Category: Fashion) Implication: The fashion accessories industry can capitalize on the trend of compact billfolds by offering stylish and practical wallet designs for minimalistic individuals. - [Carved Dragon Shoes](https://www.trendhunter.com/trends/dragon-shoes): LanVy Nguyen of Saigon Socialite Creates Artistic Asian Platforms (Category: Fashion) Implication: Creating high-quality, visually enticing fashion products that can serve as both a functional item and a work of art. - [Crafty Wooden Bow Ties](https://www.trendhunter.com/trends/hipster-bow-tie): This Hipster Bow Tie Would Make for a Fun Father's Day Present (Category: Fashion) Implication: The fashion industry can benefit from incorporating unique and sustainable materials, such as wood, into their designs. - [Wooden Bow Ties](https://www.trendhunter.com/trends/takd-design): TAKD Design Looks at Men's Fashion in a New Light (Category: Fashion) Implication: The fashion accessories industry can explore the potential of incorporating more artistic and unconventional designs, such as wooden bow ties, to cater to consumers seeking unique… - [Whimsical Wood Bracelets](https://www.trendhunter.com/trends/wood-bracelets): These Wood Bracelets are Eco-Friendly and Made from Birch Bark (Category: Fashion) Implication: Disruptive innovation opportunity: Introduce sustainable and nature-inspired jewelry collections. - [Sustainable Wooden Sunglasses](https://www.trendhunter.com/trends/colored-sunglasses): Every Purchase of the Seed Colored Sunglasses Plants Five New Trees (Category: Fashion) Implication: The fashion accessories industry can capitalize on the trend of sustainable sunglasses by incorporating eco-friendly materials into their product lines. - [Galactic Wooden Watches](https://www.trendhunter.com/trends/kisai-space-digits-watch): The 'Kisai Space Digits Watch' from Tokyoflash Japan Will Boggle Your Mind (Category: Fashion) Implication: Opportunity for consumer electronics companies to explore incorporating futuristic digital displays into their products. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Eco - [Backpack-Sized Folding Scooters](https://www.trendhunter.com/trends/blizwheel-f05) - [Aftermarket Cyclist Motor Systems](https://www.trendhunter.com/trends/asus-oxiis-e250g1) - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Sustainability-Focused Brand Progress Reports](https://www.trendhunter.com/trends/performance-summary) All articles: [Eco](https://www.trendhunter.com/eco)