# Wired Expectancy The internet as a tool to connect mothers from around the world. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Oct 23, 2008, updated Oct 15, 2009 | Category: [Life-Stages](https://www.trendhunter.com/pro/category/life-stages) Source: Trend Hunter, https://www.trendhunter.com/protrends/wired-expectancy-the-internet-as-a-tool-to-connect-mothers-from-around-the ## Key Figures - Trend score: 2.2/10 - Evidence articles: 5 ## What is the Wired Expectancy trend? **Wired Expectancy:** Increasingly, web savvy mothers are logging onto sites dedicated to parenting, both to share tips and ideas, as well as exchange services. Although strangers in real life, the internet creates a trust and bond between mothers base on their shared maternal responsibility and societal role. ## At a Glance - Evidence: 5 featured examples - Articles from: Feb 12 to Aug 15, 2008 - Published: Oct 23, 2008 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Authenticity](https://www.trendhunter.com/megatrend/authenticity), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Wired Expectancy trend ### Parenting Social Networks Parents worldwide share parenting tips, ideas, and services increasingly through parenting-centric social media sites and communities. ### Rental Economy Renting consumer goods, including toys, designer bags, and luxury cars has emerged as an economical solution for the masses, disrupting the traditional ownership business model. ### Digital Pregnancy & Childbirth Tools The integration of technology into pregnancy and childbirth has disrupted the traditional tests and tools, leading to the development of digitally enhanced pregnancy test kits and other tools that provide intricate information to users. ## What the Wired Expectancy trend means for industry ### For Social Media Parents utilize parenting-centric social media sites and communities and thereby leverage them for creating inclusive and supportive communities worldwide. ### For Consumer Goods and Rental Services Renting consumer goods is finding traction with the masses with traditional ownership losing ground, giving businesses an opportunity to tap the rental economy with carefully designed, economically viable, and sustainable solutions. ### For Healthcare and Technology The integration of digital and technological tools in healthcare, particularly in pregnancy and childbirth, provides detailed and accurate information to users, disrupting traditional tests and ultrasound methods. ## Trend signals for Wired Expectancy Trend score 2.2 out of 10, from popularity 36%, activity 24%, freshness 8%. - Popularity: 36% - Activity: 24% - Freshness: 8% ## Examples of the Wired Expectancy trend 5 featured examples from Feb 12 to Aug 15, 2008. - [USB Pregnancy Tests](https://www.trendhunter.com/trends/usb-pregnancy-test-kit-p-teq): The p-Teq Hoax (Category: Unique) Implication: The healthcare industry can benefit from incorporating digital health monitoring technologies to enhance patient care and offer more accurate diagnoses. - [Celebrity Mom Charities](https://www.trendhunter.com/trends/celebrity-charities-nicole-richie-to-start-charitable-gift-registry-for-nee): Nicole Richie's Gift Registry For Needy Moms (Category: Pop Culture) Implication: Disruptive innovation opportunity: Develop innovative approaches to fundraising and increasing impact for nonprofit and charity organizations. - [Sites for Mr. Mom](https://www.trendhunter.com/trends/diaper-dude): Diaper Dude (Category: Pop Culture) Implication: The increasing involvement of fathers in parenting is creating a demand for baby products that are designed with dads in mind, including diaper bags, strollers, and clothing. - [Rental Culture for Kids](https://www.trendhunter.com/trends/rental-culture-baby-plays): Baby Plays (Category: Pop Culture) Implication: The toy industry can capitalize on the trend of toy rental services by creating subscription-based models and offering a wide range of toys for different age groups. - [Online Baby Classifieds](https://www.trendhunter.com/trends/weeusables-weecycle-your-baby-stuff): WeeUsables (Category: Life-Stages) Implication: The growth of P2P baby marketplaces like WeeUsables.com disrupts traditional e-commerce models, providing a direct channel for parents and caregivers to buy and sell baby-related… ## Recent trend clusters - [Constructible Franchises](https://www.trendhunter.com/protrends/constructible-franchises) (Life-Stages) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Life-Stages - [Retro Graphic Tees](https://www.trendhunter.com/trends/nostalgic-graphic-tees) - [Screen-Free Kids Phones](https://www.trendhunter.com/trends/screen-free-kids-phones) - [Edible Oil-Based Lubes](https://www.trendhunter.com/trends/coco-lube) - [Women's Health-Focused Probiotic Supplements](https://www.trendhunter.com/trends/womens-health-probiotic-capsules) All articles: [Life-Stages](https://www.trendhunter.com/life-stages)