# Wipe-Away Odor Body odor control now comes in solid, wipe form. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 23, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wipeaway-odor ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Wipe-Away Odor trend? **Wipe-Away Odor:** Some brands are offering odor-neutralizing wipes, as opposed to the cream, gel or spray-on formulations that deodorants normally come in. These wipes provide the on-the-go treatment that many consumers now require as they speed through work and personal obligations – combining function with convenience. ## At a Glance - Evidence: 4 featured examples - Articles from: Jun 2, 2016 to Nov 23, 2017 - Published: Nov 23, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Wipe-Away Odor trend ### Convenient Personal Care Wipes Personal care wipes are becoming an extremely popular format for delivering on-the-go personal care remedies when it comes to everything from oral care and tanning to stain removal. ### Longer-Lasting Antiperspirant Wipes Antiperspirant wipes like SweatBlock's that can last for seven days offer consumers a way to cut down on the number of products they need to carry while traveling. ### Biodegradable Single-Use Towelettes Companies such as Crystal are providing a sustainable, chemical-free solution for people looking to freshen up on the go with their biodegradable and scented deodorant towelettes. ## What the Wipe-Away Odor trend means for industry ### For Personal Care The personal care industry can utilize this trend by creating more convenient, portable personal care products for those on the go, such as wipes or travel-sized products. ### For Travel The travel industry can use this trend by offering items like single-use wipes or longer-lasting toiletries, to reduce the number of items that travelers need to pack and bring along on their trips. ### For Sustainability The sustainability industry can use this trend by promoting and creating more sustainable and environmentally friendly products, such as biodegradable wipes made with natural ingredients, like those offered by Crystal. ## Workshop question How can your brand prioritize convenience without undermining the function of its processes, products or services? ## Trend signals for Wipe-Away Odor Trend score 3.7 out of 10, from popularity 62%, activity 42%, freshness 8%. - Popularity: 62% - Activity: 42% - Freshness: 8% ## Examples of the Wipe-Away Odor trend 4 featured examples from Jun 2, 2016 to Nov 23, 2017. - [Portable Deodorant Wipes](https://www.trendhunter.com/trends/deodorant-wipes): Pacifica's Wipes Provide an Alternative to Sticks, Creams and Sprays (Category: Lifestyle) Implication: Disruptive innovation opportunity: Revolutionize the personal care industry by introducing alternative formats and ingredients that align with consumer preferences for convenience… - [Portable Deodorant Wipes](https://www.trendhunter.com/trends/deodorant-wipe): The EO Certified Organic Deodorant Towelettes Provide on-the-Go Cleansing (Category: Fashion) Implication: The trend towards natural skincare presents an opportunity for skincare companies to develop and market more pure, chemical-free products that cater to busy consumers preferring q… - [Multi-Day Antiperspirant Wipes](https://www.trendhunter.com/trends/stop-sweating): The 'SweatBlock' Antiperspirant Wipes Stop Sweating for Seven Days (Category: Fashion) Implication: Developing long-lasting antiperspirant wipes opens up possibilities for the personal care industry to provide innovative solutions for sweat prevention and convenience. - [Odor Prevention Wipes](https://www.trendhunter.com/trends/deodorant-towlettes): Crystal Makes Single-Use Scented Biodegradable Deodorant Towelettes (Category: Lifestyle) Implication: Innovations in biodegradable, essential oil, and on-the-go deodorant products can disrupt the personal care industry and provide healthier alternatives to consumers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)