# Wintertime Abundance Hearty comfort foods are reimagined with wintertime vegetables. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Oct 22, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wintertime-abundance ## Key Figures - Trend score: 3.1/10 - Evidence articles: 5 ## What is the Wintertime Abundance trend? **Wintertime Abundance:** Wintertime vegetables make for nutritious and energizing substitutes in traditionally hearty comfort foods, ensuring that those with dietary restrictions can partake. By opting for winter harvest produce, consumers are looking to give these foods a health-conscious overhaul. The insistence on recreating a familiar eating experience speaks to the prevalence of consumer tastes, even when converging with clean eating movement. ## At a Glance - Evidence: 5 featured examples - Articles from: Dec 31, 2014 to Oct 22, 2015 - Published: Oct 22, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Wintertime Abundance trend ### Winter Harvest Produce Consumers are looking to give traditionally hearty comfort foods a health-conscious overhaul by opting for winter harvest produce. ### Plant-Based Alternatives Consumers are seeking more plant-based alternatives in their diets, including for traditionally meat-heavy dishes like sloppy joes. ### Creative Presentation Adding a unique presentation to classic dishes like mac n' cheese creates an upscale experience and appeals to adult audiences. ## What the Wintertime Abundance trend means for industry ### For Food and Beverage Businesses can create innovative and healthier versions of traditional comfort foods using winter harvest produce and plant-based alternatives. ### For Culinary Chefs and food bloggers can experiment with creative presentations of classic dishes to offer a unique and upscale experience. ### For Wellness Wellness experts and nutritionists can promote the health benefits of winter harvest produce and plant-based alternatives for a healthier diet. ## Workshop question How can your brand cater to the seasonal changing of consumer behavior in its area of expertise? ## Trend signals for Wintertime Abundance Trend score 3.1 out of 10, from popularity 52%, activity 33%, freshness 8%. - Popularity: 52% - Activity: 33% - Freshness: 8% ## Examples of the Wintertime Abundance trend 5 featured examples from Dec 31, 2014 to Oct 22, 2015. - [Squash Pizza Bakes](https://www.trendhunter.com/trends/healthy-dish): This Delicious Healthy Dish Fuses Pizza and Casserole Aesthetics (Category: Lifestyle) Implication: The food and beverage industry can benefit from creating and marketing innovative and nutritious fusion dishes like the Spaghetti Squash Pizza Bake. - [White Cauliflower Chilis](https://www.trendhunter.com/trends/vegan-chili): This Vegan Chili Recipe is Made with Quinoa and Cashew Milk (Category: Lifestyle) Implication: This trend presents opportunities for companies in the plant-based food industry to create and market innovative and delicious vegan chili options. - [Alternative Cauliflower Sandwiches](https://www.trendhunter.com/trends/vegan-sloppy-joes): The Vegan Sloppy Joes are Gluten-Free & Free of Most Allergens (Category: Lifestyle) Implication: The plant-based food industry can explore creating more innovative and delicious alternatives to traditional comfort foods, such as vegan sloppy joes. - [Stuffed Gourd Stews](https://www.trendhunter.com/trends/thai-curry): This Thai Curry Recipe is a Perfect Way to Warm Up the Fall and Winter (Category: Lifestyle) Implication: Opportunity for food producers and restaurants to tap into the growing demand for plant-based and seasonal menu options. - [Macaroni-Stuffed Squashes](https://www.trendhunter.com/trends/mac-n-cheese-recipe): This Gourmet Mac n' Cheese Recipe is Served Inside a Gourd (Category: Lifestyle) Implication: Restaurants, catering services, and hotels can incorporate upscale comfort food and eco-friendly meals to attract more discerning diners. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)