# Wine-Like Brands infuse red wine flavors and benefits into their beverages and goods. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jun 24, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/winelike ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Wine-Like trend? **Wine-Like:** Brands are taking inspiration from the flavors and natural antioxidant ingredients that red wine contains, and are offering everything from waters to raisins that are inspired by or infused with the beverage. ## The consumer insight behind the Wine-Like trend “Foodie” consumers require multiple benefits—apart from flavor—from the foods they choose to purchase. Health benefits are a key component of this search—particularly when they’re offered in hybrid formats that appeal to the experimentation-based proclivities that passionate foodies have. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 10, 2018 to Jun 13, 2019 - Published: Jun 24, 2019 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Wine-Like trend ### Functional Infused Beverages Brands are offering functional infused beverages that provide health benefits apart from pleasing flavors, to cater to the discerning consumers. ### Waste-repurposing Beverages Brands are repurposing wine grape residue and waste to create new products, which give a unique and sustainable twist to traditional wine products. ### Alcohol-free Wine-inspired Beverages With increasing demand for alcohol-free alternatives, a new category of wine-inspired enriched water and sparkling drinks is emerging. ## What the Wine-Like trend means for industry ### For Functional Beverages The functional beverages industry can capitalize on the trend of offering infused drinks that offer multiple benefits while appealing to experimental foodies. ### For Sustainable Products The sustainable products industry can refer to the trend of repurposing wine residues to create wine-inspired products that appeal to environmentally-conscious consumers. ### For Alcohol-free Drinks The alcohol-free drinks and lifestyle industry can tap into the trend of creating wine-inspired water and other drinks that offer health benefits similar to that of wine, without the alcohol. ## Workshop question Consider a product in your industry that your brand could take inspiration from. ## Trend signals for Wine-Like Trend score 3.7 out of 10, from popularity 64%, activity 39%, freshness 8%. - Popularity: 64% - Activity: 39% - Freshness: 8% ## Examples of the Wine-Like trend 4 featured examples from Feb 10, 2018 to Jun 13, 2019. - [Wine-Inspired Water Beverages](https://www.trendhunter.com/trends/wine-essence-water): O.Vine Varietal Wine-Essence Water Repurposes Wine Grape Residue (Category: Eco) Implication: O.Vine's Wine Essence Water could disrupt the non-alcoholic beverage industry by offering a unique and sophisticated alternative to traditional infused water and soft drinks. - [Wine-Inspired Water](https://www.trendhunter.com/trends/napa-hills-vineyard-enriched-water): Napa Hills' Vineyard Enriched Water Offers the Antioxidant Benefits of Wine (Category: Lifestyle) Implication: The rise of alcohol-free, wine-inspired beverages presents opportunities for companies to expand their product portfolios and appeal to a growing consumer segment that seeks healt… - [Antioxidant-Rich Sparkling Water](https://www.trendhunter.com/trends/napa-hills): Napa Hills' Sparkling Drinks are Boosted by Red Wine Antioxidants (Category: Lifestyle) Implication: The beverage industry can innovate its product offerings by developing antioxidant-enhanced sparkling drinks. - [Wine-Inspired Raisins](https://www.trendhunter.com/trends/wine-rayzyn): Wine RayZyn Makes Snacks from Hand-Harvested Wine Grapes (Category: Lifestyle) Implication: The food and beverage industry can explore the creation of wine-inspired snacks using hand-harvested wine grapes, offering a differentiated product in the market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)