# Wine-Inspired Skincare brands aim to capture the health benefits of wine. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Nov 21, 2021 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wineinspired ## Key Figures - Trend score: 2.5/10 - Evidence articles: 4 ## What is the Wine-Inspired trend? **Wine-Inspired:** The high antioxidant content of wine is now inspiring skincare products that are made from the same, antioxidant-rich grapes that wines are made from. Products in this space include eye gels and serums. ## The consumer insight behind the Wine-Inspired trend As the average North American consumers' knowledge of skincare grows thanks to increased access to information online, more consumers are seeking effective products that they understand to be evidence-based. Brands that are transparent about the science behind their formulas will attract more knowledgeable consumers. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 31, 2020 to Sep 21, 2021 - Published: Nov 21, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Wine-Inspired trend ### Wine-Inspired Skincare The high antioxidant content of wine is inspiring skincare products made from the same grapes, creating disruptive innovation opportunities for beauty brands to combine scientific evidence with transparency that will attract more knowledgeable consumers. ### Fermentation Technologies Fermentation is playing a significant role in luxury skincare, breaking down molecules to be more readily absorbed by the skin and creating disruption opportunities in the skincare industry. Businesses should consider the potential of using fermentation technologies for novel and beneficial skincare compositions. ### Sustainability Driven Beauty Beauty brands are turning waste products from the wine-making process into the active ingredients of sophisticated skincare compositions. Disruptive innovation opportunities exist in leveraging locally sourced and upcycled ingredients from agricultural waste to create eco-friendly skincare solutions. ## What the Wine-Inspired trend means for industry ### For Beauty The beauty industry can take advantage of wine-inspired and fermentation technologies to offer a new range of skincare compositions and practices, providing transparency and scientific evidence that appeals to consumers' growing demand for efficacy and knowledge. ### For Sustainability Wine waste upcycling in beauty products presents disruptive innovation opportunities and solutions for the sustainability industry, creating novel uses for agricultural waste to generate eco-friendly skincare and beauty solutions. ### For Wine Production Beauty brands that use byproducts from wineries in their products can partner with wine producers to leverage their high-quality ingredients to create innovative skincare products with powerful, antioxidant-rich components. ## Workshop question How is your brand prioritizing transparancy in its branding? ## Trend signals for Wine-Inspired Trend score 2.5 out of 10, from popularity 33%, activity 30%, freshness 11%. - Popularity: 33% - Activity: 30% - Freshness: 11% ## Examples of the Wine-Inspired trend 4 featured examples from Aug 31, 2020 to Sep 21, 2021. - [Grape-Infused Skincare](https://www.trendhunter.com/trends/pelegrims): Pelegrims' Skincare Uses Extracts from Pinot Noir and Ortega Grape Harvests (Category: Eco) Implication: The skincare industry can further explore the use of wine and grape extracts, alongside other local ingredients, to create sustainable and effective skincare products with high an… - [Luxury J-Beauty Creams](https://www.trendhunter.com/trends/mission-luxereve-cream): The Mission Luxereve Cream Introduces Avon's First Foray Into J-Beauty (Category: Fashion) Implication: The rise of Luxury J-Beauty Creams marks a growing trend in premium skincare products, creating opportunities for new entrants and existing brands to explore the premium market se… - [Wine-Inspired Eye Gels](https://www.trendhunter.com/trends/rose-eye-gels): Patchology's Serve Chilled Rosé Eye Gels Contain Resveratrol from Grapes (Category: Fashion) Implication: Beauty and personal care companies can capitalize on the antioxidant and anti-inflammatory properties of skincare ingredients like resveratrol to develop innovative new products. - [Luxe Regenerating Serums](https://www.trendhunter.com/trends/mission-luxereve-serum): The Avon Mission Luxereve Serum Applies Special Fermentation Technologies (Category: Fashion) Implication: The cosmetics industry can benefit from disruptive innovation opportunities by using fermentation technology, luxury ingredient blends, and natural ingredients in their high-end s… ## Recent trend clusters - [Scaled Restraint](https://www.trendhunter.com/protrends/small-luxury-watches) (Fashion) - [Sneaker Theater](https://www.trendhunter.com/protrends/sneaker-theater) (Fashion) - [Ritual Systems](https://www.trendhunter.com/protrends/ritual-systems) (Fashion) - [Athletic Styling](https://www.trendhunter.com/protrends/athletic-styling) (Fashion) ## Trending in Fashion - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) - [Fruit-Inspired Digital Watches](https://www.trendhunter.com/trends/themed-wristwatches) - [Deluxe Beauty Advent Calendars](https://www.trendhunter.com/trends/classic-and-prestige) - [Modular Winter Wardrobes](https://www.trendhunter.com/trends/moose-knuckles-fallwinter-2026) All articles: [Fashion](https://www.trendhunter.com/fashion)