# Wine Seltzers Alcohol brands release canned, wine-based spritzers. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 11, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wine-seltzers ## Key Figures - Trend score: 2.9/10 - Evidence articles: 4 ## What is the Wine Seltzers trend? **Wine Seltzers:** With alcoholic spritzers continuing to grow in popularity, brands in this space are releasing canned wine seltzers that allow consumers to enjoy the flavors of red and white wines, with the refreshing benefits they're more likely to crave in the warmer months. ## The consumer insight behind the Wine Seltzers trend The light flavors and calorie content of seltzers have made them extremely popular among consumers. Millennials and Gen Z consumers find these beverages particularly appealing because they're viewed as healthier and more casual ways to consume alcohol--a pastime that these demographics take part in less than preceding generations. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 24, 2021 to Jul 26, 2022 - Published: Aug 11, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Wine Seltzers trend ### Wine Seltzers Alcohol brands release canned, wine-based spritzers. ### Botanical-Infused Wine Spritzers These Beverages Blend Premium French Wine With Seltzer. ### Crisp Wine Sodas Woodbridge Wine Soda Mashes Up Classic Soda & White Wine. ## What the Wine Seltzers trend means for industry ### For Alcoholic Beverages The market for alcoholic beverages is dynamic, and spritzers are a youthful and alternative choice. ### For Wine Industry Wine spritzers capture the spirit of celebration and offer opportunities for new flavors and convenience. ### For Packaging Industry Canned wine-based spritzers provide a convenient alternative to bottled drinks and can be marketed to consumers seeking more fuss-free drinking experiences. ## Workshop question How could your brand better prioritize generational interests in its product/service? ## Trend signals for Wine Seltzers Trend score 2.9 out of 10, from popularity 47%, activity 27%, freshness 12%. - Popularity: 47% - Activity: 27% - Freshness: 12% ## Examples of the Wine Seltzers trend 4 featured examples from Sep 24, 2021 to Jul 26, 2022. - [Crisp Wine Sodas](https://www.trendhunter.com/trends/wine-soda): Woodbridge Wine Soda Mashes Up Classic Soda & White Wine (Category: Lifestyle) Implication: The wine industry could benefit from creating more approachable and fun wine products, such as wine sodas, to attract younger and more casual wine drinkers. - [Iced Tea Wine Spritzers](https://www.trendhunter.com/trends/iced-tea-wine): Kim Crawford's RTD Iced Tea Wine Spritz Blends Tea & Sauvignon Blanc (Category: Lifestyle) Implication: The development of wine spritzer products can revolutionize the wine industry by drawing in younger consumers looking for alternative alcoholic beverages. - [Botanical-Infused Wine Spritzers](https://www.trendhunter.com/trends/botanical-wine-spritzer): These Beverages Blend Premium French Wine With Seltzer (Category: Lifestyle) Implication: The alcoholic beverage industry can benefit from incorporating natural and healthy ingredients like botanicals to diversify their product offerings and appeal to modern consumers. - [Sparkling Wine Spritzers](https://www.trendhunter.com/trends/resting-spritz-face): Resting Spritz Face Unites Unique Flavors in Convenient Cans (Category: Lifestyle) Implication: Companies that offer creatively flavored canned wine beverages have an opportunity to tap into the rapidly growing interest in sparkling wine and low ABV drinks among younger cons… ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Lifestyle - [Holiday-Inspired Potato Chips](https://www.trendhunter.com/trends/holiday-inspired-potato-chips) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Fashionable Frozen Yogurts](https://www.trendhunter.com/trends/aritzias-aok-caf) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)