# Window Tech Infusing technology into windows to create interactive experiences. By [Katherinev123](https://www.trendhunter.com/katherine), Contributing Editor | Published Jan 30, 2012, updated Feb 20, 2012 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/window-tech ## Key Figures - Trend score: 4.4/10 - Evidence articles: 6 ## What is the Window Tech trend? **Window Tech:** A window isn't just a window anymore. While retailers have been experimenting with digital window displays over the last few years, not until now has technology really enhanced the interactive functions of windows. Whether used for interactive storefront games and touchscreen shopping or applied to cars to augment a rider's experience, technological innovations in the world of windows are on the rise. ## At a Glance - Evidence: 6 featured examples - Articles from: Oct 21, 2011 to Jan 23, 2012 - Published: Jan 30, 2012 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Window Tech trend ### Interactive Storefronts Creating interactive displays on storefronts to engage customers and offer rewards for fun interaction. ### QR Code Scanning Using QR codes and scannable technology to offer convenient purchasing experiences for customers through window displays. ### Interactive Windows Innovative use of smart windows and OLED technology to enhance user experience and create new opportunities for virtual shopping. ## What the Window Tech trend means for industry ### For Retail Using customer engagement to drive in-store and online sales, as well as convenient purchasing experiences offered through innovative storefront technology. ### For Automotive Incorporating interactive rear windows for car passengers to enhance their experience and connect with the environment around them. ### For Technology Using OLED, touchable, and transparent screens to create new opportunities for innovative product offerings and utilizing crowdsourcing to create user-generated content. ## Trend signals for Window Tech Trend score 4.4 out of 10, from popularity 78%, activity 48%, freshness 8%. - Popularity: 78% - Activity: 48% - Freshness: 8% ## Examples of the Window Tech trend 6 featured examples from Oct 21, 2011 to Jan 23, 2012. - [Interactive Cafe Storefronts](https://www.trendhunter.com/trends/my-starbucks-rewards): My Starbucks Rewards Program Rewards Frequent Customers (Category: Marketing) Implication: Retailers can leverage interactive storefronts and customer rewards programs to enhance customer engagement and drive sales. - [Web-Surfing Windows](https://www.trendhunter.com/trends/samsung-smart-window): Samsung 'Smart Window' is Touchable and Transparent at CES 2012 (Category: Tech) Implication: The transparent and touchable technology of the Samsung 'Smart Window' presents disruptive innovation opportunities for interactive digital signage in retail or hospitality indust… - [Scannable Window Shopping](https://www.trendhunter.com/trends/john-lewis-virtual-shop): John Lewis Virtual Shop Lets People Conveniently Click and Collect (Category: Tech) Implication: Opportunity for retailers to implement QR code shopping and click and collect services. - [Animated Auto Windows](https://www.trendhunter.com/trends/interactive-car-windows): The Windows of Opportunity Project Strives to Entertain the Backseat (Category: Autos) Implication: Disruptive innovation opportunity: Collaborate with automakers to develop and implement interactive car windows that enhance the passenger experience. - [Musical Retail Displays](https://www.trendhunter.com/trends/calvin-klein-sound-installation): Calvin Klein Sound Installation Offers Customers an Audio Experience (Category: Marketing) Implication: By incorporating music and interactive displays into retail environments, fashion brands like Calvin Klein have the opportunity to enhance the shopping experience for customers. - [Virtual Window Shopping](https://www.trendhunter.com/trends/turn-hills): Turn Hills Lets Online Shoppers Browse the Storefronts of NYC Stores (Category: Pop Culture) Implication: Disruptive Innovation Opportunity: Integrate virtual window shopping technology into e-commerce platforms to offer a more immersive online shopping experience. ## Recent trend clusters - [Calm Monitoring](https://www.trendhunter.com/protrends/calm-monitoring) (Lifestyle) - [Smile Cosmetics](https://www.trendhunter.com/protrends/smile-cosmetics) (Fashion) - [Connected Filtration](https://www.trendhunter.com/protrends/connected-filtration) (Tech) - [Errand Leisure](https://www.trendhunter.com/protrends/errand-leisure) (Business) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)