# Widespread Wi-Fi Consumers prioritize the reach of their at-home Internet. By [Armida Ascano](https://www.trendhunter.com/Armida), Chief Insights Officer | Published Aug 26, 2016 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/widespread-wifi ## Key Figures - Trend score: 3.7/10 - Evidence articles: 4 ## What is the Widespread Wi-Fi trend? **Widespread Wi-Fi:** With consumers becoming more and more reliant on the Internet for both work and play, issues of limited Wi-Fi and poor connections find a fitting solution in routers specifically equipped with far-reaching capabilities. This prioritization of a seemingly simple feature shows the increased importance of Internet connectivity, and its usefulness beyond social media. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 27, 2015 to Aug 22, 2016 - Published: Aug 26, 2016 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Gamification](https://www.trendhunter.com/megatrend/gamification) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America, Europe ## Themes within the Widespread Wi-Fi trend ### Increased Importance of Internet Connectivity With consumers relying more heavily on the internet for work and play, there is a growing need for routers with far-reaching capabilities. ### Innovative Connectivity Technologies As more and more smart devices enter the home, there is an opportunity to connect all of these devices seamlessly with bluetooth-enabled routers and routers that utilize WiGig technology. ### Dispersed Wi-Fi Routers The use of multiple routers, such as the Netgear Orbi system, have the potential to solve issues of limited Wi-Fi and poor connections, particularly in larger houses. ## What the Widespread Wi-Fi trend means for industry ### For Telecommunications Innovative router technologies have the potential to disrupt the telecommunications industry, particularly with the growing demand for seamless connectivity with smart devices. ### For Home Improvement Dispersed Wi-Fi routers and router systems have generated opportunities for the home improvement industry in providing solutions for improving internet connectivity throughout the house. ### For Internet of Things As the Internet of Things continues to grow, the need for routers with innovative connectivity technologies, such as bluetooth-enabled routers and WiGig technology, will increase in order to support the growing number of smart devices in the home. ## Workshop question What is a seemingly simple component of your product or service offerings that could be prioritized to the benefit of your customers? ## Trend signals for Widespread Wi-Fi Trend score 3.7 out of 10, from popularity 61%, activity 43%, freshness 8%. - Popularity: 61% - Activity: 43% - Freshness: 8% ## Examples of the Widespread Wi-Fi trend 4 featured examples from Aug 27, 2015 to Aug 22, 2016. - [WiFi Visualization Apps](https://www.trendhunter.com/trends/wifi-signals): This App Allows Users to See Observe Overlapping WiFi Signals (Category: Tech) Implication: Telecommunications companies can benefit from signal mapping apps to optimize network coverage and improve user experience. - [Multi-Gigabit Routers](https://www.trendhunter.com/trends/talon-ad2700): The 'Talon AD7200' by 'TP-Link' Made Its Debut at CES 2016 (Category: Tech) Implication: Disruptive innovation opportunity: Integrate WiGig technology and multi-gigabit communication in telecommunications infrastructure for faster and more efficient data transfer. - [Dispersed Wi-Fi Routers](https://www.trendhunter.com/trends/netgear-orbi): The Netgear 'Orbi' Router System Uses Multiple Routers for Wi-Fi (Category: Tech) Implication: There are opportunities for telcos to offer new products to customers with dispersed workspaces or large homes to improve connectivity, broaden their customer base, and generate a… - [Bluetooth-Enabled Routers](https://www.trendhunter.com/trends/cassia-hub): The Cassia Hub is Seen at CES 2016 with Unexpected Connectivity Features (Category: Tech) Implication: Companies that offer telecommunications services and solutions will likely benefit from the rise in demand for Bluetooth-based and smart home routers ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)