# Wi-Fibulous Crossing the waves to touch more markets than ever before. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Sep 19, 2008, updated Nov 19, 2009 | Category: [Pop Culture](https://www.trendhunter.com/pro/category/pop-culture-and-internet-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wi-fi ## Key Figures - Trend score: 3.5/10 - Evidence articles: 11 ## What is the Wi-Fibulous trend? **Wi-Fibulous:** In 2008, Wi-Fi was still something considered mostly for cell phones and computers. In 2009, we revisit Wi-Fi, but only to show how its uses have spread to a diverse range of other innovations, from Wi-Fi connected clothes hampers to rings that can beam signals to control your iPod. ## At a Glance - Evidence: 11 featured examples - Articles from: Jan 24 to Aug 27, 2008 - Published: Sep 19, 2008 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Wi-Fibulous trend ### Expansion of WiFi usage Wi-Fi is used in a diverse range of innovations from clothes hampers to rings that beam signals to control iPods. ### Advancements in Wi-Fi technology Chrysler is offering Internet access in their cars, while backpacks and sneakers are being designed to have Wi-Fi built in for greater functionality and ease of use. ### Integration of technology and everyday objects Electrolux's iBasket doubles as a washing basket and washing machine, demonstrating how technology is being integrated into everyday objects at a higher rate. ## What the Wi-Fibulous trend means for industry ### For Technology Technology professionals can explore new ways of integrating Wi-Fi into their products or services for greater functionality and ease of use. ### For Automotive Car manufacturers, in particular, can explore new ways to integrate technology into their products, such as offering Internet access in vehicles. ### For Consumer Goods Consumer goods companies can benefit from exploring new ways to integrate technology into everyday objects, such as laundry baskets and bookshelves, for added functionality and convenience. ## Trend signals for Wi-Fibulous Trend score 3.5 out of 10, from popularity 52%, activity 46%, freshness 8%. - Popularity: 52% - Activity: 46% - Freshness: 8% ## Examples of the Wi-Fibulous trend 11 featured examples from Jan 24 to Aug 27, 2008. - [Wi-Fi Sneakers](https://www.trendhunter.com/trends/wi-fi-sneakers-a-step-in-the-right-direction): A Step in the Right Direction (Category: Fashion) Implication: The fashion industry can explore disruptive innovation opportunities by incorporating technology into clothing and accessories. - [WiFi Washbaskets](https://www.trendhunter.com/trends/wifi-washbaskets-the-ibasket-from-electrolux): The iBasket From Electrolux (Category: Art & Design) Implication: The iBasket is an example of a new generation of home appliances that integrates internet connectivity and automation in innovative ways. - [Solar Powered Loungers](https://www.trendhunter.com/trends/solar-powered-loungers-the-tech-chair): The Tech Chair (Category: Eco) Implication: Opportunity to incorporate solar power technology in outdoor loungers, providing a unique selling point. - [Apple Control at Your Fingertips](https://www.trendhunter.com/trends/iring-upated-apple-technology-at-your-fingertips): iRing (UPDATE) (Category: Tech) Implication: The iRing concept aligns with the consumer electronics industry, which constantly seeks innovative devices for everyday use. - [Musical Bookshelves](https://www.trendhunter.com/trends/musical-bookshelfs-the-wazz-al-by-nodesign): The Wazz AL by NoDesign (Category: Tech) Implication: The Wazz AL represents an opportunity for furniture manufacturers to design and produce multi-functional pieces that cater to modern lifestyles. - [Webcam Backpacks](https://www.trendhunter.com/trends/webcam-backpack-wired-to-stream-your-journey-on-the-go): Porta2030 Streams On The Go (Category: Tech) Implication: The consumer electronics industry could explore opportunities to develop innovative backpacks that cater to the needs of on-the-go video enthusiasts. - [Facebook-Compatible Digital Photo Frames](https://www.trendhunter.com/trends/facebook-compatible-digital-photo-frame-estarling): eStarling's WiFi Frame (Category: Tech) Implication: Manufacturers of digital photo frames and other electronics are developing innovative ways to connect with online platforms like Facebook. - [WiFi Balloons](https://www.trendhunter.com/trends/wifi-balloon-knoblach): Floating Cell Phone Towers (Category: Unique) Implication: Integrating low-cost balloons and mini cellphone 'towers' into the existing infrastructure to offer seamless internet and specialized telecom services, even in the remotest areas. - [Hot Spot Finder](https://www.trendhunter.com/trends/pen-wifi): Pen Detects Wifi (Category: Pop Culture) Implication: The Wi-Fi Detecting Pen presents opportunities for the consumer electronics industry to develop innovative devices that combine everyday functionality with technology capabilities. - [In Car WiFi](https://www.trendhunter.com/trends/cars-on-the-web-chrysler-to-offer-in-car-wifi): Chrysler Turns Radios into Internet Ports (Category: Autos) Implication: The automotive industry is adopting more connected technologies beyond traditional infotainment features. - [Outdoors Holographic Streaming](https://www.trendhunter.com/trends/studio-streamer-concept): Transforming Studio Streamer Concept (Category: Unique) Implication: The entertainment industry could use holographic streaming for immersive movie experiences, virtual concerts, and interactive gaming events. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Pop Culture - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Makeup Artist Jewelry Collaborations](https://www.trendhunter.com/trends/pandora-x-pat-mcgrath) - [Influencer-Curated Cafe Menus](https://www.trendhunter.com/trends/kit-keenan) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Pop Culture](https://www.trendhunter.com/popculture)