# White Tea Beauty White tea becomes a prominent ingredient in beauty-enhancing products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published May 8, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/white-tea-beauty ## Key Figures - Trend score: 2.2/10 - Evidence articles: 5 ## What is the White Tea Beauty trend? **White Tea Beauty:** White tea is being infused into both edible and topical products that specialize in treating the skin and enhancing beauty. Highlighting this ingredient in such items creates automatic associations with naturality for health-minded consumers, and its topical and ingestible applications make it marketable in a range of industries. ## At a Glance - Evidence: 5 featured examples - Articles from: Jan 19, 2017 to May 1, 2018 - Published: May 8, 2018 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the White Tea Beauty trend ### Naturality in Beauty Highlighting natural ingredients in beauty products creates a strong association with health and wellness, resonating with health-minded consumers. ### Ingestible Beauty The use of edible ingredients in skincare and beauty products is on the rise, allowing consumers to address issues like hydration and anti-aging from within. ### Environmental Protection Consumers are increasingly seeking out products that protect their skin from environmental pollutants and other factors beyond their control. ## What the White Tea Beauty trend means for industry ### For Beauty and Personal Care Natural ingredients and ingestible beauty products offer disruptive innovation opportunities within the beauty and personal care industry. ### For Wellness The use of edible and natural ingredients in beauty products presents an opportunity for innovation in the wellness industry. ### For Environmental Protection Products that protect against environmental pollutants offer disruptive innovation opportunities within environmental protection industries. ## Workshop question What unexpected ingredient could your brand incorporate into your products/services that would elevate the experience? ## Trend signals for White Tea Beauty Trend score 2.2 out of 10, from popularity 36%, activity 22%, freshness 8%. - Popularity: 36% - Activity: 22% - Freshness: 8% ## Examples of the White Tea Beauty trend 5 featured examples from Jan 19, 2017 to May 1, 2018. - [Tinted White Tea Moisturizers](https://www.trendhunter.com/trends/tinted-cosmetic): Winky Lux's Tinted Cosmetic Boasts White Tea and Pomegranate Extract (Category: Fashion) Implication: The cosmetics industry can innovate by utilizing different types of tea and other natural ingredients to create new formulations that offer skin benefits and cater to the growing… - [Ingestible Water-Based Supplements](https://www.trendhunter.com/trends/water-booster): Dr. Brandt's Water Booster is Rich with Antioxidants (Category: Fashion) Implication: The wellness industry can take advantage of ingestible supplements to offer a wider range of products that cater to consumers' desire for convenient health solutions. - [Multi-Shield Sunscreens](https://www.trendhunter.com/trends/uv-plus): Clarins' 'UV PLUS Anti-Pollution SPF' Provides Two Types of Defense (Category: Lifestyle) Implication: Skincare companies can innovate by developing products that protect the skin from environmental pollutants. - [Gelatin-Based Beauty Snacks](https://www.trendhunter.com/trends/beauty-treat): Skinte's Beauty Treat Collection Enhances the Appearance of Skin (Category: Lifestyle) Implication: The collagen-based Beauty Treat collection created by SkinTe presents opportunities for innovation in the beauty industry, particularly in the development of edible beauty product… - [Oil-Reducing Overnight Facial Gels](https://www.trendhunter.com/trends/seaweed-oilcontrol): The Body Shop's Seaweed Oil-Control Product Mattifies the Skin (Category: Marketing) Implication: The skincare industry can benefit from disruptive innovation by developing more effective and specialized products that specifically target oil-control and provide solutions for o… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)