# Whimsical Spritzer Playful booze branding creates light-hearted alcohol rituals. By [Gil Cohen](https://www.trendhunter.com/ghaddi), SVP Client Success | Published Jun 13, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/whimsical-spritzer ## Key Figures - Trend score: 4.2/10 - Evidence articles: 6 ## What is the Whimsical Spritzer trend? **Whimsical Spritzer:** Engaging consumers visually and emotionally, alcohol packaging that is both imaginative and interactive offers opportunities to create new brand rituals around ready-to-drink beverages. Either through inspiring imagery or unusual packaging styles, beverage brands are enticing new consumers to try out their products based on visuals alone. Particularly useful for newer brands and products that doesn’t have a lot of online credibility yet, an enticing appearance draws in curious experience-seekers. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 12, 2016 to May 26, 2017 - Published: Jun 13, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Gamification](https://www.trendhunter.com/megatrend/gamification), [Experience](https://www.trendhunter.com/megatrend/experience), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the Whimsical Spritzer trend ### Whimsical Packaging Innovative and playful packaging that creates new brand rituals around ready-to-drink beverages, drawing in curious experience-seekers. ### Hand-Drawn Branding Using detailed illustrations to create sophisticated yet playful brand concepts that enhance packaging aesthetics, appealing to a more creative vision. ### Artisanal Flavors Utilizing unique and natural flavors and ingredients for a refreshing and exciting taste experience, setting itself apart from traditional alcohol selections. ## What the Whimsical Spritzer trend means for industry ### For Alcohol Packaging Businesses can innovate and disrupt the alcohol industry by creating imaginative and interactive packaging that engages consumers visually and emotionally. ### For Craft Alcohol Craft alcohol manufacturers can benefit from utilizing natural, unique and artisanal flavors for a better-tasting and more appealing product, catering to a growing demand for healthier and natural alternatives to traditional alcohol selections. ### For On-The-Go Alcohol Marketers can target consumers desiring the convenience of on-the-go alcohol by creating single-serve, portable options that cater to outdoor use and enable easy storage and pouring for a hassle-free experience. ## Workshop question If no one knew your brand, how could you engage new consumers through rituals? ## Trend signals for Whimsical Spritzer Trend score 4.2 out of 10, from popularity 57%, activity 60%, freshness 8%. - Popularity: 57% - Activity: 60% - Freshness: 8% ## Examples of the Whimsical Spritzer trend 6 featured examples from Sep 12, 2016 to May 26, 2017. - [Sparkling Fortified Wine Cocktails](https://www.trendhunter.com/trends/happydown-cocktails): The HappyDown Cocktails Feature Artisanal Flavors (Category: Lifestyle) Implication: Craft alcohol industry can capitalize on the trend by introducing sparkling canned cocktails with focus on artisanal, natural, and exciting flavors. - [Floral Wine Concepts](https://www.trendhunter.com/trends/floral-wine): This Concept Wine Brand is Inspired by Tattoos and Gardens (Category: Lifestyle) Implication: Disruptive innovation opportunity: Experiment with creative packaging and branding approaches within the wine and spirits industry to captivate consumers. - [Hand-Drawn Cocktail Packaging](https://www.trendhunter.com/trends/fresh-fruit-cocktail): The Chuculat Fresh Fruit Cocktails are Vibrantly Branded (Category: Lifestyle) Implication: Opportunity for beverage companies to explore and expand their product offerings with fruit-based cocktails that cater to changing consumer preferences and offer a unique drinking… - [Ready-to-Drink Alcoholic Juiceboxes](https://www.trendhunter.com/trends/beatbox-beverages): BeatBox Beverages' Cartons are Portable, Single-Serve Sippers (Category: Lifestyle) Implication: The alcoholic beverage industry can leverage the trend of ready-to-drink alcoholic juiceboxes to capture a larger market share and meet the demand for convenient and portable drin… - [Color-In Alcohol Gifts](https://www.trendhunter.com/trends/alcohol-gifts): This Gift Set Pairs a Bottle of Absinthe with Colored Pencils and a Book (Category: Lifestyle) Implication: Alcohol retailers can explore the creation of unique gift sets that incorporate coloring books and personalized labels, offering a refreshing twist to traditional alcohol gifting. - [Spirit-Based Advent Calendars](https://www.trendhunter.com/trends/alcoholic-advent-calendars): These Alcoholic Advent Calendars Feature Different Brands of Booze (Category: Marketing) Implication: Opportunity for retailers to offer alcoholic advent calendars as a unique and festive gift option, attracting customers seeking novel holiday experiences. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)