# WFH Prosumer Consumers who are working from home are opting-in for more powerful tech products. By [Kalin Ned](https://www.trendhunter.com/knedelch), Research Writer | Published Nov 26, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/wfh-prosumer ## Key Figures - Trend score: 4.3/10 - Evidence articles: 5 ## What is the WFH Prosumer trend? **WFH Prosumer:** Prior to the COVID-19 pandemic specialized tech appealed to prosumers and professionals in the tech sector. Now, these products are becoming more accessible to everyday consumers who find themselves working from home for extended periods of time. ## The consumer insight behind the WFH Prosumer trend As many consumers continue to work from home due to the ongoing health pandemic, they are looking for ways to enhance their experience. This is connected to a desire to be comfortable in one's productivity, while also minimizing the risk of common issues pertaining to connectivity and presentation. Succeeding in this allows consumers to feel more confident in their day-to-day and to stay motivated during a difficult time. ## At a Glance - Evidence: 5 featured examples - Articles from: Sep 24 to Nov 25, 2020 - Published: Nov 26, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the WFH Prosumer trend ### Work from Home Tech As more people are working from home due to the pandemic, specialized technology is becoming more accessible to ordinary consumers. ### Advanced Networking Solutions Prosumers are in need of high-speed networking solutions due to demands on the home network as a result of stay-at-home orders and social distancing requirements. ### AI-Powered Video Conferencing The Cisco Webex Desk Pro incorporates artificial intelligence to optimize the virtual conferencing experience for all participants. ## What the WFH Prosumer trend means for industry ### For Technology Tech companies can focus on producing products that cater to the personal needs of those working remotely. ### For Networking Companies that specialize in networking can design and market solutions that meet the demands of prosumers' high-speed requirements. ### For Communications Businesses that develop communication tools can create AI-powered conferencing systems that help optimize virtual meetings for remote teams. ## Workshop question How can your brand assist consumers or employees working from home? ## Trend signals for WFH Prosumer Trend score 4.3 out of 10, from popularity 55%, activity 63%, freshness 9%. - Popularity: 55% - Activity: 63% - Freshness: 9% ## Examples of the WFH Prosumer trend 5 featured examples from Sep 24 to Nov 25, 2020. - [WFH Photography Kits](https://www.trendhunter.com/trends/stay-home-kits): The Pictar Stay Home Kits Help Users Stay Crisply Connected (Category: Tech) Implication: Companies in the photography equipment industry can capitalize on the demand for products that enable consumers to enhance their photography and video conferencing experiences at… - [Powerful Port Expansion Peripherals](https://www.trendhunter.com/trends/hyperdrive-gen2-usbc-docking-station): The HyperDrive GEN2 USB-C Docking Station Boasts 18 Ports (Category: Tech) Implication: The HyperDrive GEN2 USB-C docking station is a disruptive innovation for the consumer technology industry, providing a way for professionals to keep all of their essential technol… - [WFH Tech Bundles](https://www.trendhunter.com/trends/tech-bundle): Sharp’s Technology Bundles Support Remote Workers (Category: Tech) Implication: Businesses in the home office furniture industry can capitalize on the trend by offering ergonomic chairs and adjustable desks that provide comfort and support for remote workers. - [12-Stream Networking Routers](https://www.trendhunter.com/trends/zyxel-armor-g5-ax6000): The Zyxel Armor G5 AX6000 WiFi 6 Router is Feature-Rich (Category: Tech) Implication: The home networking industry can capitalize on the demand for robust solutions that provide ultra-fast wireless speeds and seamless network traffic handling. - [AI-Powered Video Conference Systems](https://www.trendhunter.com/trends/cisco-webex-desk-pro): The Cisco Webex Desk Pro Optimizes Virtual Conferencing (Category: Tech) Implication: Disruptive innovation opportunity: Explore advancements in video conferencing technology by integrating AI, touchscreen interfaces, and high-resolution cameras. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)