# WFH Culture Brands replicate office culture from home for their employees. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 25, 2021 | Category: [Business](https://www.trendhunter.com/pro/category/business-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wfh-culture ## Key Figures - Trend score: 4.9/10 - Evidence articles: 4 ## What is the WFH Culture trend? **WFH Culture:** In order to keep employees engaged as many companies enter a year of work-from-home setups, many are trying to replicate in-office rituals virtually. These include everything from coffee breaks to chat rooms that are mapped out to look like offices. ## The consumer insight behind the WFH Culture trend Working from home has been beneficial for many consumers who now have more time in their days, but the remote nature of work today has resulted in employees feeling disconnected from some of the social and interactive aspects of working in an office. Companies that are able to bridge that gap are able to foster a more collaborative work environment. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 2, 2020 to Feb 16, 2021 - Published: Mar 25, 2021 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Themes within the WFH Culture trend ### Virtual Workplace Culture The shift to remote work has created a need for companies to replicate in-office rituals virtually to keep employees engaged and foster a more collaborative work environment. ### Virtual Team Building The need for team bonding experiences that can inspire more productive collaboration and positive professional relationships has increased due to remote work. Virtual corporate retreats are one way to address that need. ### Remote Employee Support Companies are recognizing the needs of the remote workplace with programs that support employee learning, personal development, mental health, and a sense of community. ## What the WFH Culture trend means for industry ### For HR Management HR professionals can explore new ways to support remote employee engagement, wellness, and work-life balance to keep employees motivated and productive. ### For Virtual Workplace Platforms The trend towards virtual workplace culture has created opportunities for the development of new platforms that replicate physical workplaces to help remote teams connect and collaborate in real-time. ### For Employee Learning & Development Companies can invest in virtual team building activities and training programs to support employee development, team bonding, and foster a strong remote work culture. ## Workshop question How is your brand keeping employees engaged? ## Trend signals for WFH Culture Trend score 4.9 out of 10, from popularity 70%, activity 68%, freshness 10%. - Popularity: 70% - Activity: 68% - Freshness: 10% ## Examples of the WFH Culture trend 4 featured examples from Sep 2, 2020 to Feb 16, 2021. - [Virtual Coffee Machines](https://www.trendhunter.com/trends/virtual-coffee-machine): Powell Software's Microsoft Teams App Supports Workplace Culture from Home (Category: Tech) Implication: The Virtual Coffee Machine app is an example of how collaboration software companies can innovate to address the needs of remote work environments and facilitate virtual interacti… - [Virtual Office Platforms](https://www.trendhunter.com/trends/virtual-office): Remo Unites Virtual Teams with the Benefits of a Physical Workspace (Category: Art & Design) Implication: Companies in the collaborative software industry can explore integrating virtual office platforms like Remo to enhance their remote collaboration offerings. - [Virtual Corporate Retreats](https://www.trendhunter.com/trends/moniker): Moniker Now Offers Remote Team Building Experiences (Category: Business) Implication: Disruptive innovation opportunity: Introduce technology-driven solutions to enhance the planning and execution of traditional corporate retreats. - [Remote Workplace Communities](https://www.trendhunter.com/trends/remote-workplace): Chipotle is Giving Remote Employees Access to Udemy for Business (Category: Tech) Implication: With the rise of remote work, online learning platforms like Udemy for Business that offer flexible, accessible courses have an opportunity for growth. ## Recent trend clusters - [Assisted Conversion](https://www.trendhunter.com/protrends/ai-assisted-checkout) (Business) - [Occasion Commerce](https://www.trendhunter.com/protrends/occasion-commerce) (Business) - [Autonomous Merchandising](https://www.trendhunter.com/protrends/autonomous-merchandising) (Business) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) ## Trending in Business - [Performance-Based Creator Ads](https://www.trendhunter.com/trends/creator-ad-platforms) - [MIami Pop-Culture Shirts](https://www.trendhunter.com/trends/miami-pop-culture-shirts) - [Natural Deodorant Expansions](https://www.trendhunter.com/trends/target-beauty-studios) - [Mini Beauty Stores](https://www.trendhunter.com/trends/little-luxuries-store) All articles: [Business](https://www.trendhunter.com/business)