# Wellness Tonic Revolution High-powered, all-natural elixirs aim to combat all manner of ills. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jan 7, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wellness-tonic-revolution ## Key Figures - Trend score: 4.1/10 - Evidence articles: 10 ## What is the Wellness Tonic Revolution trend? **Wellness Tonic Revolution:** Being a natural next step following cold-pressed juices going mainstream, wellness tonics can be seen as catering to the next-gen health consumer who is better informed on various ingredients of the moment, and what may or may not work for them individually. As consumers become more empowered by gaining knowledge on holistic remedies, brands are tasked with elevating wellness offerings to meet evolving standards and new customer needs. ## At a Glance - Evidence: 10 featured examples - Articles from: Jun 20, 2015 to Sep 4, 2016 - Published: Jan 7, 2017 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Youthfulness](https://www.trendhunter.com/megatrend/youthfulness), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Wellness Tonic Revolution trend ### Wellness Tonics As consumers become more empowered by gaining knowledge on holistic remedies, brands are tasked with elevating wellness offerings to meet evolving standards and new customer needs. ### Superfood Beverages Appealing to modern desires for natural beauty products, this chemical-free skincare solutions cleanses effectively without using harmful additives. ### Probiotic Drinks Farmhouse Culture’s Gut Shots are an innovative way of making probiotics available to consumers who prefer savory or salty flavor profiles, as an alternative to sweet kombucha brews, kefir drinks, and yogurt. ## What the Wellness Tonic Revolution trend means for industry ### For Health and Wellness Industry Companies can create new opportunities in the health and wellness industry by developing innovative, all-natural elixirs that cater to the evolving standards of the modern health consumer. ### For Functional Foods and Beverages Industry Companies in the functional foods and beverages industry could benefit from incorporating unconventional superfood ingredients into their products, like chicken cartilage and edible proteins from bird nests, for example. ### For Skincare Industry The skincare industry can benefit from incorporating natural, holistic herbs and botanicals in their products for a chemical-free skincare solution. ## Workshop question How can your brand cater to consumers who are more knowledgable on your industry than in past years? ## Trend signals for Wellness Tonic Revolution Trend score 4.1 out of 10, from popularity 60%, activity 55%, freshness 8%. - Popularity: 60% - Activity: 55% - Freshness: 8% ## Examples of the Wellness Tonic Revolution trend 10 featured examples from Jun 20, 2015 to Sep 4, 2016. - [Beautifying Wellness Drinks](https://www.trendhunter.com/trends/bb-drink): Kinohimitsu's BB Drink Restores Skin with Unique Vitamin Sources (Category: Lifestyle) Implication: The Health and Wellness industry can leverage unconventional ingredients and skincare supplements to develop innovative products that cater to beauty and wellness enthusiasts. - [Exotic Digestive Beverages](https://www.trendhunter.com/trends/probiotic-beverage): Farmhouse Culture's Probiotic Beverages Encourage Good Gut Health (Category: Lifestyle) Implication: The probiotic beverage market presents a significant opportunity for beverage industry players to develop and market healthy beverage options. - [Kale-Infused Hair Tonics](https://www.trendhunter.com/trends/hair-cocktail): This Color Wow Hair Cocktail Repairs with Sulphur-Rich Sea Kale (Category: Fashion) Implication: Hair care industries can create targeted hair repair and strengthening products using bonding agents and nourishing food and beverage-inspired ingredients. - [Scientific Beauty Supplements](https://www.trendhunter.com/trends/beauty-supplement): Fountain is a Range of Drinks That Inspire Health and Beauty (Category: Lifestyle) Implication: The beauty and personal care industry can partner with nutritionists and scientific experts to develop unique beauty-enhancing drinks and supplements. - [Superfood Beauty Tonics](https://www.trendhunter.com/trends/beauty-tonic): The Cluo Juices Feature Skin-Boosting Ingredients Such as Moringa (Category: Lifestyle) Implication: The health and wellness industry can capitalize on these beauty tonics that incorporate superfood Moringa for improving skin appearance. - [Herbal Algae Tonics](https://www.trendhunter.com/trends/health-tonic): The I Have Strength Serum is an Energizing Liquid Daily Function Support (Category: Lifestyle) Implication: The natural health product industry can explore the development of health tonics and internal health supplements to cater to consumers seeking convenient ways to improve their ove… - [Adrenal Health Beverages](https://www.trendhunter.com/trends/adrenal-health): This Teonic Drink is Suited to Increasing Energy and Coping with Stress (Category: Lifestyle) Implication: Opportunity: Disruptive innovation in the beverage industry by introducing beverages that target specific health concerns and offer functional benefits. - [Immunity-Boosting Shooters](https://www.trendhunter.com/trends/wellness-shot): The Vive Organic Wellness Shot Offers a Wholesome Body Strengthener (Category: Lifestyle) Implication: Opportunity to create a niche market for immunity-boosting shot options that offer healthful alternatives to traditional beverages. - [Rose-Infused Skin Tonics](https://www.trendhunter.com/trends/bergamot-rose): This Bergamot Rose Toner Cleans and Rejuvenates Skin (Category: Fashion) Implication: The beauty and personal care industry can capitalize on the trend for natural beauty products by developing more organic and chemical-free skincare solutions. - [Carbonated Kenyan Coffees](https://www.trendhunter.com/trends/kenyan-coffee): Mockingbird Hill Serves This Coffee Over Ice with Sugar and Bitters (Category: Lifestyle) Implication: Disruptive innovation opportunity: Coffee shops can innovate their menus by introducing unique mixed coffee drinks, attracting new customers and increasing revenue. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)