# Wellness Stay Hotel experiences are designed around innovative fitness amenities. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jun 19, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wellness-stay ## Key Figures - Trend score: 3.1/10 - Evidence articles: 6 ## What is the Wellness Stay trend? **Wellness Stay:** As unique amenities continue to be an important way for hotels to differentiate themselves from competitors like Airbnb, boutique and chain hotels alike are designing stays around innovative health and wellness programs. In addition to highlighting the ubiquitous nature of the wellness movement, this shift speaks to the need to established brands to add value with unique and unexpected new offerings. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 6, 2016 to Jun 5, 2017 - Published: Jun 19, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Wellness Stay trend ### Wellness-themed hotel experiences Hotels are designing stays around innovative health and wellness programs in response to the need to differentiated from competitors like Airbnb. ### Personalized fitness hotel programs Travelers are looking for programs that offer a tailored workout experience. For example, guests staying at Four Seasons Hotel Milano may have a private run around the city with a coach from Nike immediately upon arrival. ### In-room workout equipment Hotels are now introducing equipment like the Peloton Pro bike which offers travelers the chance to take virtual spin classes when they book a WestinWorkout room at select Westin Hotels & Resorts. ## What the Wellness Stay trend means for industry ### For Hospitality industry There are opportunities in the hospitality industry for hotels to create personalized workout experiences and innovate services around wellness, for example, in-room fitness equipment that can help guests maintain their fitness routines. ### For Fitness industry In the fitness industry, there are chances for businesses to forge partnerships with hotels to offer unique, immersive, and engaging fitness experiences to guests traveling for fitness or wellness purposes. ### For Travel industry In the travel industry, there are opportunities for entrepreneurs to innovate services around wellness, for example, offering personalized fitness programs or adding unique amenities around health and wellness programs to differentiate themselves from competitors. ## Workshop question How is your brand adding value in order to stay top of mind in a time when the sharing economy is disrupting most industries? ## Trend signals for Wellness Stay Trend score 3.1 out of 10, from popularity 41%, activity 44%, freshness 8%. - Popularity: 41% - Activity: 44% - Freshness: 8% ## Examples of the Wellness Stay trend 6 featured examples from Apr 6, 2016 to Jun 5, 2017. - [Workout-Ready Hotel Rooms](https://www.trendhunter.com/trends/hotel-gym): Hilton's 'Five Feet to Fitness' is Like a Hotel Gym Inside a Suite (Category: World) Implication: The hospitality industry is incorporating in-room fitness amenities and personalized workout programs to enhance the guest experience. - [Marathon-Centric Hotel Packages](https://www.trendhunter.com/trends/mandarin-oriental-barcelona): The Mandarin Oriental Barcelona Offers a Package for Runners (Category: World) Implication: Hotels can tap into the wellness travel trend by offering packages with personalized fitness coaching and luxury amenities. - [Wellness-Themed Hotel Experiences](https://www.trendhunter.com/trends/global-wellness-day): This Hotel Event Involved an Interactive Wellness Experience (Category: Marketing) Implication: Hotels and resorts can create unique wellness experiences for guests by offering a holistic range of services and amenities. - [Hotel Running Programs](https://www.trendhunter.com/trends/hotel-running): Guests at the Four Seasons Hotel Milano May Run with a Private Nike Coach (Category: Lifestyle) Implication: Hotels can offer personalized running coaches as a unique service that sets them apart from competitors. - [Musical Hotel Fitness Programs](https://www.trendhunter.com/trends/hotel-fitness): These Hard Rock Hotels Will Offer Musically Driven Workouts (Category: Lifestyle) Implication: The hospitality industry can implement immersive fitness programs that use music to enhance guests' experience and differentiate their brand. - [In-Suite Stationary Bikes](https://www.trendhunter.com/trends/stay-fit-while-traveling): Peloton & Westin Hotels are Helping Guests Stay Fit While Traveling (Category: Lifestyle) Implication: Opportunities exist for hospitality brands to offer differentiated and personalized fitness experiences to guests, leading to greater customer satisfaction and loyalty. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)