# Wellness Snacking The link between diet and wellness is strengthened with health-focused bars. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 12, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wellness-snacking ## Key Figures - Trend score: 3.3/10 - Evidence articles: 7 ## What is the Wellness Snacking trend? **Wellness Snacking:** Snack bars have been a commonplace source for energy and protein; however, as consumer attitudes towards health evolve, so do food products. The modern snack bar now offers targeted solutions to promote health in specific sectors, such as digestive or reproductive health. This shift indicates that consumers are continuing to favor smaller, portable diet solutions, even when it comes to ensuring physical well-being. ## At a Glance - Evidence: 7 featured examples - Articles from: Sep 16, 2015 to May 26, 2016 - Published: Nov 12, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Wellness Snacking trend ### Targeted Wellness Solutions Consumer attitudes towards health are evolving, demanding more specific and targeted products, which creates an opportunity to develop products that address specific health issues. ### Innovative Ingredients Introducing innovative and healthy ingredients, such as cricket flour and hemp, creates healthier snack options that appeal to the health-conscious consumer market. ### Complete Nutrition on-the-go The demand for convenient consumption continues to increase, creating a need for on-the-go nutritionally complete bars that provide sustained energy and nutrition. ## What the Wellness Snacking trend means for industry ### For Health and Wellness Industry The health and wellness industry can capitalize on the demand for targeted wellness solutions by creating products that address specific health issues. ### For Food and Beverage Industry The food and beverage industry can develop innovative ingredients and nutritional offerings to provide healthier snack options for the health-conscious consumer market. ### For Packaging and Branding Industry With the growing demand for natural and sustainable ingredients, the packaging and branding industry can provide packaging solutions that communicate the natural and wholesome quality of the product. ## Workshop question What is your brand doing to appease the on-the-go consumer? How can you elevate the convenience factor one step further? ## Trend signals for Wellness Snacking Trend score 3.3 out of 10, from popularity 43%, activity 46%, freshness 8%. - Popularity: 43% - Activity: 46% - Freshness: 8% ## Examples of the Wellness Snacking trend 7 featured examples from Sep 16, 2015 to May 26, 2016. - [Cricket Flour Protein Bars](https://www.trendhunter.com/trends/paleo-bars): BODHI Paleo Bars are Packed with Healthy, Sustainable Ingredients (Category: Lifestyle) Implication: The food industry can benefit from exploring sustainable food options and alternative protein sources to meet the growing demand for healthy and environmentally friendly products. - [Farm Fresh Snack Bars](https://www.trendhunter.com/trends/made-with-local): Made with Local's Products Emphasize Natural and Handmade Origins (Category: Lifestyle) Implication: The food and beverage industry can benefit from highlighting the use of local ingredients and creating packaging that showcases their natural origins. - [Nutritionally Complete Bars](https://www.trendhunter.com/trends/joylent): Joylent's 'Twenny Bar' Provides a Dose of Balanced Nutrition on the Go (Category: Lifestyle) Implication: Expanding into the health and wellness industry by marketing these nutritionally complete snack options. - [Hemp Snack Bars](https://www.trendhunter.com/trends/manitoba-harvest): Manitoba Harvest's Hemp Heart Bars Share Nutrition from Plants (Category: Lifestyle) Implication: Food and beverage industry can capitalize on the growing demand for plant-based snacks. - [Decadent Protein Bars](https://www.trendhunter.com/trends/protein-snack-bar): Skinny Girl's New Protein Snack Bars are a Low-Calorie Indulgence (Category: Lifestyle) Implication: The health food and snack manufacturing industry has the opportunity to develop and produce innovative protein bars to meet the demand for low-calorie, high-protein snacks. - [Probiotic Snack Bars](https://www.trendhunter.com/trends/supports-digestive-health): This Nutrition Bar Supports Digestive Health and Overall Well-Being (Category: Lifestyle) Implication: The health and wellness industry can benefit from the development of new and innovative probiotic snack products that support digestive health and overall well-being - [Ocular Health Chocolates](https://www.trendhunter.com/trends/eyebar): Altacor's EyeBar Supplies Essential Ocular Nutrients in a Tasty Form (Category: Lifestyle) Implication: Innovative and tasty delivery methods like chocolate bars can be a key differentiator in the crowded dietary supplements market. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)