# Wellness Planning Consumer focus on "wellness" has led to more structured programs. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jan 28, 2019 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wellness-planning ## Key Figures - Trend score: 3.6/10 - Evidence articles: 5 ## What is the Wellness Planning trend? **Wellness Planning:** With consumers still interested in "wellness," applicable in industries ranging from food and beverage to sports, brands are now focusing on creating, or empowering their customers to create, sustained programs that help them through their wellness journeys. These products and services establish the process of achieving wellness as an ongoing one for the benefit of consumers' overall physical and mental health, rather than something consumers indulge in when they have the time. ## At a Glance - Evidence: 5 featured examples - Articles from: Nov 7, 2017 to Jan 24, 2019 - Published: Jan 28, 2019 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Themes within the Wellness Planning trend ### Wellness-focused products and services Brands focusing on creating or empowering customers to create sustained wellness programs to benefit consumers' physical and mental health. ### Self-improvement and goal setting planners Planners and journals that help people achieve better balance between work, life and overall wellness. ### Mental health solutions in the workplace Employers are seeking new ways to offer employee mental health offerings and services to positively impact performance and quality of life. ## What the Wellness Planning trend means for industry ### For Lifestyle products and services Companies can focus on creating products that promote wellness and assist in self-improvement and goal setting. ### For Technology and mental health New solutions in technology can help companies better address mental health offerings in the workplace. ### For Hospitality and event planning Companies can plan events that cultivate wellness, such as a wellness retreat or corporate wellness program. ## Workshop question How could your brand establish wellness programs for its customers or employees? ## Trend signals for Wellness Planning Trend score 3.6 out of 10, from popularity 55%, activity 44%, freshness 8%. - Popularity: 55% - Activity: 44% - Freshness: 8% ## Examples of the Wellness Planning trend 5 featured examples from Nov 7, 2017 to Jan 24, 2019. - [Self-Care Planners](https://www.trendhunter.com/trends/wellness-planner): ban.do's Wellness Planner Covers Nutrition, Exercise and Body Positivity (Category: Lifestyle) Implication: Opportunity for disruptive innovation in the wellness industry by developing products and services that cater to the self-care needs of millennials. - [Essential Oil Advent Calendars](https://www.trendhunter.com/trends/12-days-of-wellness): Saje's '12 Days of Wellness' Showcases Oils and Their Origins (Category: Lifestyle) Implication: The wellness industry can create limited-edition advent calendars with essential oils to appeal to health-conscious consumers. - [Purpose-Focused Day Planners](https://www.trendhunter.com/trends/monk-manual): The 'Monk Manual' Planner Helps You Achieve Everyday Wellness (Category: Lifestyle) Implication: The trend of purpose-focused planners presents disruptive innovation opportunities in the productivity tools industry. - [Specialty Hobby Journals](https://www.trendhunter.com/trends/passion-journal): Moleskine's 'Passion Journals' Help to Keep Track of Hobbies & Interests (Category: Lifestyle) Implication: The stationery industry can take advantage of the trend by creating customized and themed journal collections to cater to various hobbyists' needs. - [Corporate Mental Health Offerings](https://www.trendhunter.com/trends/employee-mental-health): Spring Health Fouses on Employee Mental Health Services (Category: Tech) Implication: The healthcare industry can explore opportunities in providing specialized mental health services for corporations, leveraging technology to improve accessibility, affordability… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)