# Wellness Fragrance Brands are launching perfumes designed to promote mind-body wellbeing. By [Grace Mahas](https://www.trendhunter.com/Grace.Mahas), VP of Content & Insights | Published Jun 23, 2020 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wellness-fragrance ## Key Figures - Trend score: 3.8/10 - Evidence articles: 6 ## What is the Wellness Fragrance trend? **Wellness Fragrance:** Brands are launching wellness-focused scents and perfumes that combine mindfulness and self-care to support consumers' physical and emotional wellbeing. These products are infused with essential oils and incorporate luxury properties like gemstones and crystals. ## The consumer insight behind the Wellness Fragrance trend To many consumers, indulgence no longer means just purchasing luxury goods, and now includes investing in wellness as a luxury. This wellness-movement has been propelled by the “New Age” resurgence on social media that takes its cues from rituals and practices common in cultures outside of North America. As a result, the self-care space has gained momentum as consumers take a proactive approach to their well-being rather than a reactive response. ## At a Glance - Evidence: 6 featured examples - Articles from: Sep 6, 2018 to Jun 22, 2020 - Published: Jun 23, 2020 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Wellness Fragrance trend ### Wellness-Focused Scents Brands are launching wellness-focused scents and perfumes that combine mindfulness and self-care to support consumers' physical and emotional wellbeing. ### Crystal-Infused Scents Many personal care and beauty brands have been drawing inspiration from the world of magic with crystal-infused makeup and similar ritual boxes that pair symbolic items with personal care products. ### Wellness Aromatherapy Brands are implementing wellness-based aromatherapy products to tackle cortisol levels and improve one's personal well-being. ## What the Wellness Fragrance trend means for industry ### For Personal Care and Beauty Companies can create wellness-focused and crystal-infused scents to meet customer's desire for luxury and self-care. ### For Aromatherapy based products offer companies the chance to create additional products that positively impact consumer's mental and physical health. ### For Self-Improvement Companies can create wellness scents that address specific emotional states and allow customers to choose a fragrance that aligns with their goals. ## Workshop question How can your brand leverage self-care and well-being to connect with consumers? ## Trend signals for Wellness Fragrance Trend score 3.8 out of 10, from popularity 54%, activity 52%, freshness 9%. - Popularity: 54% - Activity: 52% - Freshness: 9% ## Examples of the Wellness Fragrance trend 6 featured examples from Sep 6, 2018 to Jun 22, 2020. - [Unisex Anti-Stress Fragrances](https://www.trendhunter.com/trends/functional-fragrance): The Nue Co.'s Functional Fragrance is a Scent for All Genders (Category: Lifestyle) Implication: Beauty and personal care companies can introduce functional fragrances that cater to a broader audience and promote relaxation. - [Witchy Fragrance Kits](https://www.trendhunter.com/trends/witch-kit): Pinrose's 'Starter Witch Kit' Has Scents, Sage, a Tarot Deck and a Crystal (Category: Fashion) Implication: Personal care brands can explore the potential of magic-inspired products to create a unique market niche and appeal to consumers who are looking for intentional and meaningful se… - [Botanical Bali-Inspired Fragrances](https://www.trendhunter.com/trends/frama-apothecary-beratan-eau-de-parfum): The Frama Apothecary Beratan Eau de Parfum is Aromatic (Category: Marketing) Implication: Opportunity for fragrance companies to explore and capitalize on the trend of botanical and Bali-inspired scents. - [Aromatic Body Oils](https://www.trendhunter.com/trends/cbd-body-oil): Highborn's Moon Saber CBD Body Oil Doubles as Perfume (Category: Fashion) Implication: Disruptive innovation opportunity in the development of innovative body oils and multi-purpose skincare products. - [Sleep-Aiding Essential Oil Blends](https://www.trendhunter.com/trends/sweet-dreams-oil): Vitality's Sweet Dreams Oil Rolls On to Soothe and Relax (Category: Lifestyle) Implication: The natural remedies industry has a disruptive innovation opportunity in developing and marketing essential oil blends to target specific health concerns, such as sleep troubles. - [Wellness Crystal-Infused Scents](https://www.trendhunter.com/trends/ascention): Fragrance Brand Ascention Partnered with E-commerce Platform QVC (Category: Fashion) Implication: Opportunity for beauty and personal care brands to incorporate self-care and wellness into their product offerings. ## Recent trend clusters - [Protected Style](https://www.trendhunter.com/protrends/protected-style) (Fashion) - [Gentle Onboarding](https://www.trendhunter.com/protrends/beginner-skincare-products) (Fashion) - [Shortcut Sets](https://www.trendhunter.com/protrends/at-home-manicure) (Fashion) - [Approachable Beauty](https://www.trendhunter.com/protrends/exosome-skin-care) (Fashion) ## Trending in Fashion - [Textured Fall Accessories](https://www.trendhunter.com/trends/aldo-fall-collection) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Paisley-Shelled Collector Sneakers](https://www.trendhunter.com/trends/paisley-shelled-collector-sneakers) All articles: [Fashion](https://www.trendhunter.com/fashion)