# Wellness Division Brands incorporate elements of "wellness" into their retail spaces. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Jul 30, 2018 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wellness-division ## Key Figures - Trend score: 5.2/10 - Evidence articles: 5 ## What is the Wellness Division trend? **Wellness Division:** Brands are taking the flexible applications of the term "wellness" and incorporating it into their retail locations – either as an alternative for health stores or as extensions of their primary offerings. Such environments connect with consumers seeking one-stop purchase journeys that are focused on all-encompassing lifestyle solutions. ## At a Glance - Evidence: 5 featured examples - Articles from: Oct 24, 2017 to Jul 26, 2018 - Published: Jul 30, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Co-creation](https://www.trendhunter.com/megatrend/co-creation), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Wellness Division trend ### Wellness Centers in Retail Spaces Brands are incorporating wellness in retail spaces to create an all-encompassing lifestyle solution that connects with consumers seeking one-stop-purchase journeys. ### Fitness Classes in Retail Spaces Retailers are hosting wellness-centric events, such as Waitrose’s in-store yoga classes, to promote holistic wellness among their customers and position themselves as a lifestyle brand. ### Shoppable Health Hubs Lifestyle brands are opening shoppable wellness spaces, such as Anthropologie’s wellness center and Clean Market, to empower consumers with a range of products and services that promote total health and wellness. ## What the Wellness Division trend means for industry ### For Retail Industry Brand owners can benefit from incorporating wellness into their retail spaces, offering holistic solutions and promoting an overall ethical lifestyle through curating health and fitness events in their stores. ### For Health and Fitness Industry Wellness centers and fitness classes in retail spaces create new opportunities for health and fitness professionals to expand their offerings and tap into a new customer base. ### For Hospitality Industry Hotels and resorts can partner with lifestyle brands to offer curated fitness programs and wellness amenities, such as G. Sport Sessions by goop at Westin Hotels & Resorts. ## Workshop question How could your brand incorporate a distinct new element into its retail spaces? ## Trend signals for Wellness Division Trend score 5.2 out of 10, from popularity 81%, activity 68%, freshness 8%. - Popularity: 81% - Activity: 68% - Freshness: 8% ## Examples of the Wellness Division trend 5 featured examples from Oct 24, 2017 to Jul 26, 2018. - [Shoppable Health Hubs](https://www.trendhunter.com/trends/clean-market): 'Clean Market' Offers a Curated Range of Health Products and Services (Category: Lifestyle) Implication: The health and wellness industry can explore the potential of shoppable health hubs to provide a holistic wellness experience for empowered consumers. - [All-Encompassing Wellness Stores](https://www.trendhunter.com/trends/hello-love): Hello Love Touches on Art, Spirituality, Food and Movement (Category: Business) Implication: Retailers can create concept stores that cater to consumers seeking wellness experiences. - [Wellness-Centric Hotel Programs](https://www.trendhunter.com/trends/g-sport-sessions): goop is Offering 'G. Sport Sessions' at Westin Hotels & Resorts (Category: Lifestyle) Implication: Hospitality brands can leverage on health and wellness to offer curated experiences and stay competitive. - [Grocer-Hosted Fitness Classes](https://www.trendhunter.com/trends/instore-yoga-class): Waitrose Now Offers In-Store Yoga Classes for Its Shoppers (Category: Business) Implication: Supermarket chains can create a competitive advantage by incorporating fitness classes into their stores, attracting health-conscious customers. - [In-Store Wellness Centers](https://www.trendhunter.com/trends/instore-wellness-centers): Anthropologie's Wellness Center Will Retail Oils, Crystals and More (Category: Lifestyle) Implication: The retail industry can benefit from the trend of in-store wellness centers by incorporating wellness products into their offerings and attracting a health-conscious consumer base. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)