# Wellness Couture Fashion tech expands to include therapeutic measures. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Nov 11, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wellness-couture ## Key Figures - Trend score: 5.2/10 - Evidence articles: 6 ## What is the Wellness Couture trend? **Wellness Couture:** The fusion of technology and fashion has often resulted in experiential and experimental offerings; however, this marriage has also resulted in many pragmatic designs. Garments and accessories that address and promote physical well-being are on the next frontier of fashion tech, borne out of a consumer insistence on achieving health in all facets of life. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 3, 2015 to Mar 31, 2016 - Published: Nov 11, 2015 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Wellness Couture trend ### Fashion and Technology The merging of fashion and technology is resulting in the emergence of clothing with functional therapeutic elements. ### Wearable Electronics Soft, small, and virtually indistinguishable electronics and sensors are being incorporated into clothing for health monitoring and improvement. ### Smart Fitness Apparel Smart shirts and other athletic apparel are being embedded with technology capable of tracking biometric workouts to boost training performance. ## What the Wellness Couture trend means for industry ### For Health and Wellness The in demand focus on staying fit is driving the merging of fashion and technology in clothing with functional therapeutic elements. ### For Wearable Technology Fashion tech is now including wearable electronics to monitor and improve health and wellbeing. ### For Fitness The industry of athletic apparel is innovating and providing design solutions with the incorporation of smart technology capable of tracking personal biometrics. ## Workshop question What does the day in the life of your typical consumer look like and how are you facilitating their choices and preferences? ## Trend signals for Wellness Couture Trend score 5.2 out of 10, from popularity 81%, activity 68%, freshness 8%. - Popularity: 81% - Activity: 68% - Freshness: 8% ## Examples of the Wellness Couture trend 6 featured examples from Apr 3, 2015 to Mar 31, 2016. - [Sensor-Packing Shirts](https://www.trendhunter.com/trends/polotech-smart-shirt): Ralph Lauren's Smart Shirt Gives You Fitness Insights Via Bluetooth (Category: Fashion) Implication: The integration of smart technology into clothing opens up new possibilities for personalized fitness monitoring and health tracking. - [Muscle-Stimulating Clothing](https://www.trendhunter.com/trends/muscle-activation): The ANTELOPE Sportswear Muscle Activation Smartsuit Aids Athletes (Category: Lifestyle) Implication: Companies producing smart sportswear that can stimulate muscles and enhance workouts - [Smart Posture-Correcting Shirts](https://www.trendhunter.com/trends/truposture): The TruPosture System Senses Bad Posture and Provides Analytics (Category: Lifestyle) Implication: The health and wellness industry can benefit from the development of smart shirts and posture-correcting solutions, as they provide a proactive approach to addressing and preventi… - [Tracking Fitness T-Shirts](https://www.trendhunter.com/trends/fitness-tshirts): The Hexoskin Biometric Tops Record Workout Stats for Better Performance (Category: Fashion) Implication: The apparel industry has an opportunity to integrate technology into clothing to improve fitness tracking and performance capabilities. - [Strength-Giving Vests](https://www.trendhunter.com/trends/carejack): The CareJack Vest Helps Wearers Lift Heavy Loads Using Stored Kinetic Energy (Category: Tech) Implication: Construction companies could invest in wearable technology that stores kinetic energy to improve worker safety and efficiency. - [Therapeutic Cardigan Devices](https://www.trendhunter.com/trends/vigour): Vigour is a Cardigan That Doubles as a Physical Therapist (Category: Lifestyle) Implication: Vigour's potential to disrupt the way at-home care is administered offers opportunities for innovation in the healthcare industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)