# Wellness Community Health organizations take a community oriented perspective online. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published Oct 22, 2015 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wellness-community ## Key Figures - Trend score: 1.6/10 - Evidence articles: 4 ## What is the Wellness Community trend? **Wellness Community:** In addition to offering information, health organizations are committed to providing support for sufferers through online mediums. This increases accessibility, decreases stigma, and creates a compassionate image that sees the organization in question as less of an institution, and more of a community hub. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 11 to Oct 22, 2015 - Published: Oct 22, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Wellness Community trend ### Online Healthcare Services The rise of online services to connect patients with qualified healthcare providers creates an opportunity for providers to reach marginalized communities. ### Multi-Lingual Health Campaigns Translating health resources promotes accessibility and inclusivity, allowing organizations to reach a wider audience. ### Inclusive Health Advocacy Campaigns Social media campaigns can unite people across the world to advocate for health equality and create a global force for change. ## What the Wellness Community trend means for industry ### For Healthcare Providers Providers can integrate online services to connect with marginalized communities and reduce barriers to care. ### For Charity and Non-Profit Sector Translating health resources can help organizations reach more people across a wider geography, promoting inclusivity and access to resources. ### For Social Media Platforms Platforms can be used to organize campaigns to promote health equity and bring together people across the globe. ## Workshop question How do the values your company subscribes to impact the purchasing process for your consumer? ## Trend signals for Wellness Community Trend score 1.6 out of 10, from popularity 25%, activity 16%, freshness 8%. - Popularity: 25% - Activity: 16% - Freshness: 8% ## Examples of the Wellness Community trend 4 featured examples from Aug 11 to Oct 22, 2015. - [Multi-Lingual Diabetes Awareness Campaigns](https://www.trendhunter.com/trends/diabetes-awareness): This Project Promotes Nutrition in the Latino Community (Category: Lifestyle) Implication: Opportunities for healthcare organizations to collaborate with community groups and leverage social media to deliver targeted health awareness campaigns. - [Inclusive Diabetes Campaigns](https://www.trendhunter.com/trends/insulin-for-all): This 'Insulin for All' Campaign Draws Attention to World Diabetes Day (Category: Lifestyle) Implication: Disruptive innovation opportunity for pharmaceutical companies to focus on developing affordable and accessible diabetes supplies and treatments. - [Trans Healthcare Services](https://www.trendhunter.com/trends/transgender-individuals): These Service Helps Transgender Individuals Access Healthcare (Category: Lifestyle) Implication: The healthcare technology industry can leverage online platforms and search tools to improve patient-provider connections and accessibility. - [Religious Diabetes Initiatives](https://www.trendhunter.com/trends/diabetes-uk): Diabetes UK's Ramadan Campaign Urges Muslims to Manage Treatments (Category: Lifestyle) Implication: Opportunity for healthcare providers to offer specialized services and support to religious diabetes sufferers. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)