# Wellness Collab Artists work with platforms that turn their music into relaxing soundscapes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 12, 2023 | Category: [Marketing](https://www.trendhunter.com/pro/category/marketing-strategy) Source: Trend Hunter, https://www.trendhunter.com/protrends/wellness-collab ## Key Figures - Trend score: 3.4/10 - Evidence articles: 4 ## What is the Wellness Collab trend? **Wellness Collab:** The popularity of ASMR, and auditory wellness platforms has inspired popular musical artists to do the same. Artists who collaborate with these platforms are using AI and professional expertise to transform their songs into ambient music that can be used for meditation, sleep, and/or focus. ## The consumer insight behind the Wellness Collab trend The popularity of wellness that's based in auditory experiences is growing--with Gen Z being especially likely to enjoy ambient music. As more people turn to music and soundscapes to decompress, work/study, and fall asleep--artists from all genres are presented with an opportunity to expand their reach, while finding a new way to connect and build connections with their current listeners. ## At a Glance - Evidence: 4 featured examples - Articles from: Aug 10, 2022 to Sep 14, 2023 - Published: Sep 12, 2023 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Experience](https://www.trendhunter.com/megatrend/experience), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Themes within the Wellness Collab trend ### Auditory Healing Episodes The popularity of wellness that's based in auditory experiences is growing, and artists have the opportunity to expand their reach by collaborating with platforms that offer meditative soundscapes. ### AI-Generated Wellness Soundscapes AI and machine learning technology are being utilized by music companies to create algorithmic soundscapes for activities such as focus, relaxation, and sleep, providing opportunities for artists to explore new ways of enhancing audience wellness. ### Mindful Soundscape Albums Musicians are collaborating with AI platforms to transform their albums into scientifically engineered soundscapes that promote mental health, offering listeners a unique and immersive experience. ## What the Wellness Collab trend means for industry ### For Wellness Technology Platforms and technology focusing on auditory wellness and soundscapes offer opportunities for collaboration with artists to create innovative and immersive experiences for relaxation, meditation, and focus. ### For Music Industry The evolving music landscape presents opportunities for artists to expand their reach and connect with audiences by incorporating AI-generated soundscapes into their music, offering new ways of enhancing audience wellness. ### For Entertainment Tech The integration of AI and machine learning in the development of algorithmic soundscapes opens up possibilities for technology companies to collaborate with musicians and create immersive experiences that promote mental health and well-being. ## Workshop question How could your brand use wellness to forge deeper connections with its customers? ## Trend signals for Wellness Collab Trend score 3.4 out of 10, from popularity 57%, activity 26%, freshness 18%. - Popularity: 57% - Activity: 26% - Freshness: 18% ## Examples of the Wellness Collab trend 4 featured examples from Aug 10, 2022 to Sep 14, 2023. - [Mindful Soundscape Albums](https://www.trendhunter.com/trends/endel): 6LACK's New Partnership with Endel Promotes Mental Health Through AI (Category: Tech) Implication: Opportunity for music streaming platforms to partner with AI technology companies to offer curated mindful soundscape albums to their users. - [AI-Generated Wellness Soundscapes](https://www.trendhunter.com/trends/algorithmic-soundscapes): UMG Joins Endel to Create Personal Algorithmic Soundscapes (Category: Lifestyle) Implication: There is an opportunity for the music industry to integrate AI technology in creating personalized wellness soundscapes. - [Chillstep Album Releases](https://www.trendhunter.com/trends/ambient-chillstep-rendition): Lights Teases Ambient Chillstep Rendition of 'Pep' Album (Category: Tech) Implication: The popularity of ambient chillstep music and innovative promotional strategies by artists like Lights present new opportunities for music streaming platforms to cater to a niche… - [Auditory Healing Episodes](https://www.trendhunter.com/trends/higher-frequencies): woo Launches the 'Higher Frequencies' Sound Series for Auditory Healing (Category: Lifestyle) Implication: Creating auditory healing experiences for consumers seeking wellness and relaxation. ## Recent trend clusters - [Automated Upkeep](https://www.trendhunter.com/protrends/automated-upkeep) (Tech) - [Serial Snacking](https://www.trendhunter.com/protrends/serial-snacking) (Lifestyle) - [Autumn Teasers](https://www.trendhunter.com/protrends/autumn-teasers) (Business) - [Ambient Assistance](https://www.trendhunter.com/protrends/ambient-assistance) (Tech) ## Trending in Marketing - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Athlete Beauty Ambassadorships](https://www.trendhunter.com/trends/athlete-beauty-ambassadorships) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Marketing](https://www.trendhunter.com/marketing)