# Wellness Cocktail Superfood cocktails combine flavors of the moment from both worlds. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 11, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wellness-cocktail ## Key Figures - Trend score: 3.8/10 - Evidence articles: 5 ## What is the Wellness Cocktail trend? **Wellness Cocktail:** Cocktails infused with superfood ingredients such as turmeric or charcoal entice consumers looking to indulge without abandoning their health and wellness goals. Highlighting the potential convergence seemingly oppositional drinking experiences, this shift also demonstrates the desire to enjoy the advantages of two very different things at the same time. ## At a Glance - Evidence: 5 featured examples - Articles from: May 12, 2016 to Jul 1, 2017 - Published: Jul 11, 2017 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Experience](https://www.trendhunter.com/megatrend/experience), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Wellness Cocktail trend ### Superfood Cocktails Cocktails infused with superfood ingredients entice consumers looking for indulgence without abandoning their health and wellness goals. ### Healthy Cocktail Menus Consumers are now taking an interest in cocktails and other alcoholic drinks that put an emphasis on health, rather than indulgence, offering the perfect blend of benefits. ### Superfood-Infused Cocktails Alcoholic beverages are becoming more nourishing, with the infusion of ingredients that offer beautifying and detoxifying properties. ## What the Wellness Cocktail trend means for industry ### For Food & Beverage Food and beverage businesses can incorporate misaligned products to create unique consumer experiences and cater to health-conscious individuals. ### For Tourism and Hospitality Hotels and bars can incorporate superfoods to their menus to cater to travellers who prioritize local organic foods while looking for a new experience. ### For Wellness Industry The wellness industry can create innovative cocktails infused with superfoods to cater to individuals who want to maintain optimal nutrition while also enjoying an alcoholic beverage. ## Workshop question What seemingly oppositional elements can you incorporate into your product in order to reflect the pursuit of balance back to customers? ## Trend signals for Wellness Cocktail Trend score 3.8 out of 10, from popularity 61%, activity 43%, freshness 8%. - Popularity: 61% - Activity: 43% - Freshness: 8% ## Examples of the Wellness Cocktail trend 5 featured examples from May 12, 2016 to Jul 1, 2017. - [Alcoholic Juice Bars](https://www.trendhunter.com/trends/juice-and-smoothie-bar): This Juice and Smoothie Bar Switches to Serving Healthy Cocktails at Night (Category: Lifestyle) Implication: The food and beverage industry can capitalize on the trend of alcoholic juice bars by offering health-focused ingredients and menu options to attract health-conscious consumers. - [Healthy Celery Cocktails](https://www.trendhunter.com/trends/healthy-celery): This Celery Gimlet Offers a Healthier Alternative to Sugary Drinks (Category: Lifestyle) Implication: Distilleries and beverage companies can take advantage of the trend towards healthier drinking by creating vegetable-based cocktails and promoting them as a healthier alternative… - [Health-Oriented Cocktail Menus](https://www.trendhunter.com/trends/cocktail-menu): PRESS Developed "London’s 'Healthiest' Cocktail Menu" (Category: Lifestyle) Implication: Cold-pressed juice companies can collaborate with distilled spirit brands to create health-oriented cocktail menus. - [Superfood Cocktail Menus](https://www.trendhunter.com/trends/exile-bistro): Exile Bistro's Drink Menu Features Algae and Chaga Mushroom Cocktails (Category: Lifestyle) Implication: The trend towards superfood-infused cocktails and health-conscious ingredients creates opportunities for restaurants and bars to attract a health-conscious clientele. - [Uplifting Turmeric Cocktails](https://www.trendhunter.com/trends/superfood-cocktail): Sandlot's Superfood Cocktail Gets Its Bright Color from Turmeric (Category: Lifestyle) Implication: Restaurants can explore incorporating turmeric into their beverage menus to attract health-conscious customers and differentiate themselves. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)