# Wellness Cleaning Home cleaning brands integrate wellness experiences and functions in products. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 29, 2023 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wellness-cleaning ## Key Figures - Trend score: 4.7/10 - Evidence articles: 8 ## What is the Wellness Cleaning trend? **Wellness Cleaning:** Cleaning brands are noting the growth of the wellness industry, and are integrating elements of it into their products to appeal to new demographics. By incorporating popular rituals like aromatherapy and skincare, these brands aim to make cleaning safer and more enjoyable for customers. ## The consumer insight behind the Wellness Cleaning trend Millennials and Gen Z have influenced what was once known as the diet industry, and pushed this space so that achieving personal wellbeing includes more than physical appearance or fitness. These demographics believe prioritizing their mental health, self-care rituals, and leisure time are all important components of being healthy, and they seek out brands that have adopted this more inclusive perspective on health and wellness. ## At a Glance - Evidence: 8 featured examples - Articles from: Dec 9, 2021 to Jun 17, 2024 - Published: Mar 29, 2023 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Wellness Cleaning trend ### Wellness Integration Cleaning brands are integrating elements of the wellness industry, like aromatherapy and skincare, into their products to appeal to new demographics. ### Non-Toxic Cleaning Startups and established brands alike are creating cleaning solutions that are chemical-free, making them safer for consumers with allergies and concerns about the environment. ### Essential Oils for Cleaning Brands are releasing natural cleaning solutions that use essential oils for their cleaning and aromatic properties, offering a non-toxic and eco-friendly alternative to traditional cleaning products. ## What the Wellness Cleaning trend means for industry ### For Home Cleaning Cleaning brands are innovating to meet consumers' increasing demand for natural, effective and eco-conscious cleaning products. ### For Wellness The growth of the wellness industry has led to an integration of aromatherapy, skincare, and more into different products in the market. ### For Eco-Friendly Products Startups and established brands are harnessing consumer demand for natural, sustainable products in the cleaning industry. ## Workshop question Which wellness-related trend could your brand integrate into its product or customer experience? ## Trend signals for Wellness Cleaning Trend score 4.7 out of 10, from popularity 64%, activity 53%, freshness 25%. - Popularity: 64% - Activity: 53% - Freshness: 25% ## Examples of the Wellness Cleaning trend 8 featured examples from Dec 9, 2021 to Jun 17, 2024. - [Essential Oil Cleaning Kits](https://www.trendhunter.com/trends/essential-oil-home-cleaning): Saje Wellness' Essential Oil Home Cleaning Kits are Naturally Scented (Category: Art & Design) Implication: Entrepreneurs in the home cleaning products industry can explore the use of essential oils in their cleaning solutions, providing consumers with a safer, eco-friendly, and therape… - [Hypoallergenic Bamboo Dishcloths](https://www.trendhunter.com/trends/aunt-genie): Aunt Genie's Soap-Free Dish Towels are Better For Your Health (Category: Art & Design) Implication: The household cleaning products industry can benefit from disruptive innovation that aims to create safer, more effective cleaning solutions for consumers. - [All-Natural Air Care Products](https://www.trendhunter.com/trends/air-care-product): This Collection Of Fresheners & Oils Ditches Artificial Ingredients (Category: Lifestyle) Implication: The essential oil industry can explore disruptive innovation opportunities by leveraging the increasing consumer demand for natural air care products made with pure essential oils. - [Organic Farm-Made Aromatherapy Lines](https://www.trendhunter.com/trends/orcasong-farm): OrcaSong Farm Offers a Selection of Aromatherapy Products (Category: Marketing) Implication: Aromatherapy continues to grow as a wellness industry, with producers like OrcaSong Farm setting new benchmarks for sustainability and natural ingredient sourcing. - [Home-Cleaning Citrus Blends](https://www.trendhunter.com/trends/citrus-blend): LUUM Boasts a Special Citrus Blend for Your Cleaning Needs (Category: Eco) Implication: The natural and eco-conscious nature of LUUM's citrus blend opens a market for home cleaning products that prioritize sustainability and health. - [Lavender-Scented House Care](https://www.trendhunter.com/trends/safely-household-personal-care): Safely Household & Personal Care Offers Lavender-Infused Formulas (Category: Lifestyle) Implication: Innovative ways to incorporate calming scents to differentiate household cleaning products, targeting the growing interest in wellness-inspired home care. - [Natural All-Purpose Cleaners](https://www.trendhunter.com/trends/all-purpose-cleaner-1): Zum's All Purpose Cleaner Comes in Four Nature-Inspired Scents (Category: Lifestyle) Implication: The cleaning products industry can capitalize on the trend of natural and plant-based ingredients to create new product lines and satisfy consumer demand for healthier and eco-fri… - [Air-Purifying Canister Vacuums](https://www.trendhunter.com/trends/prolux-ctx): The Prolux CTX Vacuum Traps and Kills 99.99% of Bacteria (Category: Tech) Implication: In the home appliance industry, there is an opportunity to create more multi-functional cleaning appliances like the Prolux CTX. ## Recent trend clusters - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) - [Escalation Logic](https://www.trendhunter.com/protrends/ai-triage-assistants) (Tech) - [Shelf Theater](https://www.trendhunter.com/protrends/shelf-ready-beverages) (Lifestyle) - [Ease Footwear](https://www.trendhunter.com/protrends/ease-footwear) (Fashion) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Roomier Budget Electric Hatchbacks](https://www.trendhunter.com/trends/roomier-budget-electric-hatchbacks) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Phased European EV Models](https://www.trendhunter.com/trends/phased-european-ev-models) All articles: [Eco](https://www.trendhunter.com/eco)