# Wellness Apparel Clothing collections are infused with beneficial, wellness-focused ingredients. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Feb 12, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wellness-apparel ## Key Figures - Trend score: 5.5/10 - Evidence articles: 4 ## What is the Wellness Apparel trend? **Wellness Apparel:** Clothing inspired by the wellness movement is on the rise not just in terms of design, but in what the clothes are infused with. Brands in this space are offering everything from anti-inflammatory CBD-infused clothing to materials that are purported to have anti-aging qualities. ## The consumer insight behind the Wellness Apparel trend Lounge and activewear continues to be popular among North American consumers, particularly as many are still at home as much as possible amidst the ongoing pandemic. Consumers are increasingly prioritizing comfort, but still prefer when that comfort is offered with put-together designs and added benefits. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 12, 2021 to Oct 27, 2022 - Published: Feb 12, 2021 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Wellness Apparel trend ### Wellness-Focused Clothing The rise of wellness-focused clothing is driven by consumer demand for comfortable, fashionable attire with added health benefits like anti-inflammatory properties and anti-aging qualities. ### Sustainable Fashion and Materials The trend towards sustainable fashion and materials is driven by increasing consumer awareness of the environmental impact of fast fashion, and the desire to buy clothing made from eco-friendly materials and through ethical production practices. ### Athleisure Wear and Comfort Apparel The continued popularity of athleisure wear and comfort apparel is driven by consumer desire for comfortable, practical clothing that can be worn both at home and outside, especially during the ongoing pandemic. ## What the Wellness Apparel trend means for industry ### For Fashion Industry The fashion industry can use these trends to explore sustainable production methods and materials, as well as incorporating added health benefits and innovative design into clothing lines. ### For Health and Wellness Industry The health and wellness industry can explore the incorporation of apparel into self-care practices, and can partner with fashion brands to offer clothing with added health benefits. ### For Travel Industry The travel industry can use these trends in its marketing strategies, incorporating health and wellness-focused clothing lines, sustainable production methods, and antimicrobial fabrics into its offerings to attract health-conscious travelers. ## Workshop question What's an additional benefit your brand could add to its product/service? ## Trend signals for Wellness Apparel Trend score 5.5 out of 10, from popularity 75%, activity 77%, freshness 13%. - Popularity: 75% - Activity: 77% - Freshness: 13% ## Examples of the Wellness Apparel trend 4 featured examples from Feb 12, 2021 to Oct 27, 2022. - [Antimicrobial Full-Body Garments](https://www.trendhunter.com/trends/bioromper): The BioRomper is a Germ-Fighting Suit Designed for Travel (Category: World) Implication: Opportunities exist for the fashion industry to incorporate antimicrobial technology into everyday clothing for added health benefits. - [Wellness-Focused Comfort Apparel](https://www.trendhunter.com/trends/the-wellness-collection): Grey State Recently Launched 'The Wellness Collection' (Category: Eco) Implication: Fashion brands can tap into the wellness-focused trend and the demand for sustainable, biodegradable clothing. - [Sustainable Antioxidant-Infused Clothes](https://www.trendhunter.com/trends/grffenberg): Gräffenberg Created Comfortable and Skin-Nurturing Clothes (Category: Eco) Implication: Eco-conscious fashion brands can create sustainable clothing infused with healthy ingredients to promote skin health and environmental consciousness. - [Wellness-Focused Demure Apparel](https://www.trendhunter.com/trends/crop-shop-boutique-1): Crop Shop Boutique Launches New Wellness Collection for Fall (Category: Fashion) Implication: The rise of wellness-focused apparel offers an opportunity for traditional fashion brands to expand their offerings and adapt to changing consumer priorities. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)