# Wellness Alternative Non-alcoholic beers, wines and mixers are infused with vitamins. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Aug 9, 2023 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/wellness-alcohol ## Key Figures - Trend score: 4.7/10 - Evidence articles: 7 ## What is the Wellness Alternative trend? **Wellness Alternative:** As more consumers turn to healthier alternatives to alcohol, no or low-alcohol beverages and mixers are being infused with vitamins to up their nutritional benefits. Wine, beer, seltzers and mixers are all being adapted for the modern, health-conscious consumer. ## The consumer insight behind the Wellness Alternative trend Millennial and Gen Z are changing what social drinking looks like, opting for low abv, healthy ingredients, or alternatives to alcohol altogether--like using cannabis instead. These consumers are increasingly seeking out drinking experiences that help relax them and make them feel good--on top of being better for them. As Gen Z consume less alcohol than proceeding generations, they seek out brands that adapt to their lifestyle and more casual approach to drinking. ## At a Glance - Evidence: 7 featured examples - Articles from: Aug 31, 2021 to Mar 19, 2024 - Published: Aug 9, 2023 - Patterns: [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Wellness Alternative trend ### Health-Conscious Alcohol Alternatives As more consumers turn to healthier alternatives to alcohol, no or low-alcohol beverages and mixers are being infused with vitamins to up their nutritional benefits. ### Mindful Drinking Movement Millennial and Gen Z are changing what social drinking looks like, opting for low abv, healthy ingredients, or alternatives to alcohol altogether--like using cannabis instead. ### Adaptation to Gen Z Lifestyles Gen Z consumers seek out brands that adapt to their lifestyle and more casual approach to drinking. ## What the Wellness Alternative trend means for industry ### For Non-Alcoholic Beverage Industry As more consumers seek healthier alternatives to alcohol, the non-alcoholic beverage industry has the opportunity to innovate by creating low-alcohol or alcohol-free drinks infused with vitamins or other beneficial ingredients. ### For Wellness Industry The wellness industry can capitalize on the mindful drinking movement by developing products that promote healthier drinking habits, such as non-alcoholic beverages that offer relaxation and mood-boosting benefits. ### For Food and Beverage Industry The food and beverage industry can tap into the adaptation of Gen Z lifestyles by creating products and experiences that align with their casual approach to drinking, offering options for both mindful drinking and full-flavor enjoyment. ## Workshop question How is your brand adapting to Gen Z and Millennial's "sober curious" lifestyles? ## Trend signals for Wellness Alternative Trend score 4.7 out of 10, from popularity 65%, activity 55%, freshness 22%. - Popularity: 65% - Activity: 55% - Freshness: 22% ## Examples of the Wellness Alternative trend 7 featured examples from Aug 31, 2021 to Mar 19, 2024. - [Sparkling Pineapple Juices](https://www.trendhunter.com/trends/sparkling-pineapple-juice-beverage): Trader Joe's New Sparkling Pineapple Juice Beverage Has No Added Sugar (Category: Lifestyle) Implication: The beverage industry should experiment with natural, clean label, and flexible beverages to keep up with changing consumer preferences. - [Probiotic Non-Alcoholic Spirits](https://www.trendhunter.com/trends/tepache-gold): Tepache Gold Reinvents an Ancient Aztec Recipe for Consumers Today (Category: Lifestyle) Implication: Opportunity to innovate within the beverage industry by introducing probiotic-packed and low-calorie drinks. - [Sparkling Dealcoholized Wines](https://www.trendhunter.com/trends/sparkling-dealcoholized-wine): 0.5% ABV Wild Life Botanicals is Low in Calories (Category: Lifestyle) Implication: Companies in the alcoholic beverage industry can leverage the demand for low-calorie, dealcoholized drinks to cater to the growing health-conscious population and stay competitive. - [Hoppy Sparkling Waters](https://www.trendhunter.com/trends/hoplark): Hoplark's Sparkling Water Delivers the Hoppiness of Beer (Category: Lifestyle) Implication: Beverage manufacturers have the opportunity to experiment with hop-centric products to cater to consumer preferences for unique and flavorful drink options. - [Functional Alcohol-Free Refreshments](https://www.trendhunter.com/trends/bonbuz-functional-fizz): Bonbuz Functional Fizz Helps to Elevate Mood, Energy and More (Category: Lifestyle) Implication: Innovating within the beverage industry to create functional, alcohol-free options that cater to changing consumer preferences. - [Non-Alcoholic Vitamin D-Infused Beers](https://www.trendhunter.com/trends/sunbrew): Corona Canada Launches Alcohol-Free Beer, 'Sunbrew 0.0%' (Category: Lifestyle) Implication: Companies can continue to innovate in the growing non-alcoholic beverage market, offering unique flavors and combinations of beneficial ingredients. - [Vitamin-Rich Mixers](https://www.trendhunter.com/trends/flavored-mixers): Punchy's Flavored Mixers Have 50% of the Recommended Daily Intake of Vitamin D (Category: Lifestyle) Implication: The launch of Punchy's vitamin-infused mixers highlights a change in consumer preferences towards healthier drink options. ## Recent trend clusters - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) - [Functional Indulgence](https://www.trendhunter.com/protrends/functional-indulgence1) (Lifestyle) - [Connected Companions](https://www.trendhunter.com/protrends/connected-companions) (Lifestyle) - [Creatine Formats](https://www.trendhunter.com/protrends/creatine-formats) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)