# Web3 Fitness Web3 companies are promoting healthy lifestyles with blockchain-based incentives. By [Colin Smith](https://www.trendhunter.com/Colin96), Senior Insights Analyst | Published Jul 28, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/web3-fitness ## Key Figures - Trend score: 4.6/10 - Evidence articles: 6 ## What is the Web3 Fitness trend? **Web3 Fitness:** Building on the previous trend of gamified exercise applications, companies are now utilizing NFTs and cryptocurrencies to incentivize active lifestyles. Brands have chosen digital Web3 assets due to their inherent scalability, allowing applications to reward all users systematically. ## The consumer insight behind the Web3 Fitness trend Lockdowns motivated by the pandemic have led to many consumers spending more time at home and less time exercising. This led directly to many people becoming accustomed to potentially unhealthy lifestyles. As a result of this, many consumers are seeking ways to exercise while still being economically productive. These consumers turn to accessible mobile applications and gadgets that offer incentives for exercise. ## At a Glance - Evidence: 6 featured examples - Articles from: Apr 19 to Nov 5, 2022 - Published: Jul 28, 2022 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Web3 Fitness trend ### Web3 Incentives Companies are utilizing NFTs and cryptocurrencies to incentivize active lifestyles, creating an opportunity for businesses to integrate Web3 assets and gamification in their fitness applications. ### Move-to-Earn The Move-to-Earn trend provides users with monetary compensation for physical activities, encouraging businesses to create move-to-earn digital platforms for health and wellness services. ### NFT Gaming NFT-powered games are integrating GPS and camera technology to reward users with collectible creatures, opening up opportunities for businesses to create NFT-powered games for other industries. ## What the Web3 Fitness trend means for industry ### For Digital Health Portals Health and wellness startups can integrate Web3 incentives and gamification to provide patients with access to medical and fitness services through digital platforms. ### For Athletic Footwear Industry Companies can create limited-edition sneakers that reward users with tokens and other digital assets as they reach their fitness goals, enhancing their performance and overall customer experience. ### For Mobile Gaming Industry The NFT gaming trend provides an opportunity for game developers to create move-to-earn games that incentivize physical activity, leading to a new market of fitness gaming applications. ## Workshop question How could your brand incorporate blockchain-based incentive systems? ## Trend signals for Web3 Fitness Trend score 4.6 out of 10, from popularity 73%, activity 52%, freshness 13%. - Popularity: 73% - Activity: 52% - Freshness: 13% ## Examples of the Web3 Fitness trend 6 featured examples from Apr 19 to Nov 5, 2022. - [Digital Health Portals](https://www.trendhunter.com/trends/sanopass): SanoPass Developed a Metaverse Platform for Health and Wellness Access (Category: Tech) Implication: Health tech firms such as SanoPass can continue to develop digital platforms that provide patients access to health and wellness services through the metaverse. - [Web3 Fitness Applications](https://www.trendhunter.com/trends/step-app): Step App Announced Usain Bolt as an Official Partner for its Web3 App (Category: Lifestyle) Implication: Fitness apps integrating blockchain technology open opportunities for monetization and incentivization using tokens and decentralized platforms. - [Meditation-Focused NFTs](https://www.trendhunter.com/trends/nft-gurus): NFT Gurus is an NFT Collection Focused on Meditation and Mental Health (Category: Tech) Implication: Exploring the potential for blockchain technology to disrupt traditional mental health practices and create new opportunities for well-being. - [Mobile Creature-Collector Games](https://www.trendhunter.com/trends/genopets): Genopets is a Move-to-Earn NFT Game for Mobile Devices (Category: Tech) Implication: Gaming companies can leverage move-to-earn and NFT-powered gaming to create engaging and lucrative mobile experiences for players. - [Rewarding NFT Sneakers](https://www.trendhunter.com/trends/asics-nft): ASICS Rewards ASICS NFT Owners with Crypto for Their Step Counts (Category: Fashion) Implication: Sportswear brands can develop NFT footwear and fitness tracking technology to incentivize customers to exercise more and earn tokens. - [Sleep App NFTs](https://www.trendhunter.com/trends/wesleep): WeSleep Launches Its New 'Sleepie' NFT Collection (Category: Tech) Implication: The incorporation of sleep tracking and incentivization into a growing number of apps, such as WeSleep, presents innovation opportunities in the health and wellness industry to mo… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)