# Web3 Empowerment Organizations make Web3 more inclusive for Hispanic & Latin American populations. By [Niko Pajkovic](https://www.trendhunter.com/NikoPajkovic), Senior Editor & Research Writer | Published Oct 20, 2022 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/web3-empowerment ## Key Figures - Trend score: 4.8/10 - Evidence articles: 4 ## What is the Web3 Empowerment trend? **Web3 Empowerment:** Organizations are launching new Web3 campaigns, tools, courses, and products that are specifically geared toward Hispanic and Latin American populations. The majority of these initiatives have been founded in an effort to make Web3 more accessible and inclusive for both these groups. ## The consumer insight behind the Web3 Empowerment trend Hispanic communities, as well as Latin American populations more broadly, face difficult and uneven barriers when entering the world of Web3. In the US, challenges include a lack of community funding and unequal Internet access. In Latin America, interested parties are held back by weaker tech infrastructure and fewer educational opportunities. To lessen these barriers, organizations are introducing Web3 initiatives dedicated to supporting these groups. ## At a Glance - Evidence: 4 featured examples - Articles from: Sep 12 to Oct 7, 2022 - Published: Oct 20, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America ## Examples of the Web3 Empowerment trend 4 featured examples from Sep 12 to Oct 7, 2022. - [Latina Metaverse Exhibitions](https://www.trendhunter.com/trends/metaverse-exhibition): Luminarias Celebrates Influential Hispanic Women in STEM (Category: Tech) Implication: Non-profit organizations can utilize virtual exhibitions and charity NFTs to fundraise and connect with their audience while supporting social causes. - [Latinx Web3 Education Platforms](https://www.trendhunter.com/trends/hola-metaverso): Hola Metaverso is a Web3 Education Company For Latinx Groups (Category: Social Good) Implication: Opportunities for educational organizations and edtech companies to create tailored Web3 educational programs for Latinx communities. - [NFT-Adorned Pops](https://www.trendhunter.com/trends/dr-perfy-1): Dr. Perfy's New Soda Aims to Make Web3 More Accessible for the Hispanic Community (Category: Lifestyle) Implication: Innovative packaging designs and low-sugar ingredients present opportunities for companies in the beverage industry to offer healthier options and incorporate NFTs for enhanced us… - [Latin-American Web3 Courses](https://www.trendhunter.com/trends/bnb-chain): BNB Chain Will Educate 30,000 New Web3 Developers Across Latin America (Category: Tech) Implication: As the demand for blockchain education increases, education and training providers can offer a variety of courses and resources to meet the needs of aspiring developers. **Workshop question:** How could your brand make its products or services more accessible and inclusive for all racial and ethnic groups? ## Themes within the Web3 Empowerment trend ### Web3 Education New initiatives like Hola Metaverso and BNB Chain offer courses and events geared towards making Web3 more accessible for Hispanic and Latin American populations. ### Inclusive NFTs Innovations like Luminarias and Dr. Perfy are creating inspirational NFT offerings that benefit the Hispanic community at large, making NFTs more accessible to them as well. ### Dedicated Web3 Products Brands like Dr. Perfy are introducing dedicated Web3 products like soda cans that showcase NFTs to make Web3 more accessible to Latin American populations. ## What the Web3 Empowerment trend means for industry ### For Education Educational platforms that focus on Web3 can support the Latin American population and contribute to boosting the skills of developers in this industry. ### For Non-profit Organizations Non-profit organizations aligned with Web3 education, like Latinas in Tech and Hola Metaverso, can offer resources and support to the Hispanic and Latin American community. ### For Food and Beverage Web3 products, like NFT equipped soda cans, present an opportunity for food and beverage companies to reach the Hispanic and Latin American markets in new and creative ways. ## Trend signals for Web3 Empowerment Trend score 4.8 out of 10, from popularity 76%, activity 54%, freshness 13%. - Popularity: 76% - Activity: 54% - Freshness: 13% ## Recent trend clusters - [Palette Cases](https://www.trendhunter.com/protrends/colored-carry-on) (Fashion) - [Pocket Continuity](https://www.trendhunter.com/protrends/foldable-phone-accessories) (Tech) - [Entry Hooks](https://www.trendhunter.com/protrends/asian-skincare-shopping) (Fashion) - [Adaptable Warmth](https://www.trendhunter.com/protrends/removable-liner-boots) (Fashion) ## Trending in Social Good - [Culturally Grounded Wellness Apps](https://www.trendhunter.com/trends/culturally-grounded-wellness-apps) - [Digital Fertility Education Platforms](https://www.trendhunter.com/trends/digital-fertility-education-platforms) - [Cancer Awareness Art Installations](https://www.trendhunter.com/trends/carry-the-fire-road-hockey-net) All articles: [Social Good](https://www.trendhunter.com/socialgood)