# Web3 Cannabis Cannabis brands create metaverse-based experiences and events. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 6, 2022 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/web3-cannabis ## Key Figures - Trend score: 5.1/10 - Evidence articles: 4 ## What is the Web3 Cannabis trend? **Web3 Cannabis:** Cannabis brands are expanding their digital footprint by creating experiences or hosting events in the metaverse. Brands in this space are offering everything from metaverse-based cannabis testing labs to virtual dispensaries. ## The consumer insight behind the Web3 Cannabis trend In North America, the legal cannabis industry has expanded to such extents that businesses in this space emerge on a regular basis. Consumers who are especially passionate about the benefits of the plant are more likely to engage with brands that elevate in-store or cannabis consumption experiences in ways that they haven't yet experienced. By investing in Web3 experiences, cannabis brands are able to appeal to the most devoted cannabis customers. ## At a Glance - Evidence: 4 featured examples - Articles from: Feb 18 to Sep 28, 2022 - Published: Oct 6, 2022 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Tribalism](https://www.trendhunter.com/megatrend/tribalism), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Web3 Cannabis trend ### Web3 Cannabis Experiences Cannabis brands are creating metaverse-based experiences and events, offering everything from metaverse-based cannabis testing labs to virtual dispensaries. ### Cannabis-Centered Metaverses The creation of cannabis-centric metaverses that connect the cannabis and hemp communities is revolutionizing the marketplace, enabling globalization and social responsibility. ### Metaverse Cannabis Labs The integration of cannabis testing facilities in the metaverse is a new approach to building a community and improving marketing strategies while offering users a chance to earn rewards through virtual cannabis knowledge quests. ## What the Web3 Cannabis trend means for industry ### For Cannabis Industry The legal cannabis industry is expanding, creating opportunities for innovation in the way consumers access and experience cannabis products. ### For Virtual Reality Industry Virtual reality technologies are being increasingly used in creating cannabis experiences, leading to a disruptive innovation opportunity for businesses in the education and entertainment sectors. ### For Blockchain Industry The combination of cannabis and crypto is creating a new frontier of decentralized finance and innovative marketplace solutions. ## Workshop question How could your brand better prioritize experience for its customers? ## Trend signals for Web3 Cannabis Trend score 5.1 out of 10, from popularity 78%, activity 64%, freshness 13%. - Popularity: 78% - Activity: 64% - Freshness: 13% ## Examples of the Web3 Cannabis trend 4 featured examples from Feb 18 to Sep 28, 2022. - [Metaverse Cannabis Labs](https://www.trendhunter.com/trends/acs-laboratory): ACS Laboratory is the First Cannabis Testing Facility in the Metaverse (Category: Tech) Implication: The integration of cannabis testing with the metaverse presents an innovative opportunity for companies to combine analytical testing with virtual reality and offer more accurate… - [4/20 Cannabis Metaverse Events](https://www.trendhunter.com/trends/flowerverse): Smokewear Brand Sundae School Launches the 'Flowerverse' (Category: Tech) Implication: Cannabis companies can leverage virtual reality and interactive e-commerce platforms to enhance their sales and marketing strategies. - [Metaverse Cannabis Shops](https://www.trendhunter.com/trends/cannabis-shop): The First THC Products are Available for Purchase in the Metaverse (Category: Business) Implication: Virtual cannabis dispensaries are a potential opportunity for innovation in marketing and sales for the cannabis industry. - [Cannabis-Centered Metaverses](https://www.trendhunter.com/trends/cannaland): Cannaland is the World's First Cannabis Metaverse (Category: Tech) Implication: The cannabis industry can leverage cannabis-centered metaverses like Cannaland to create virtual communities, foster innovation and globalization, and provide immersive opportunit… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)