# Web Enabled Activism Developments in social media have enabled activism to be more viral than ever. By [Bianca](https://www.trendhunter.com/bianca), Brand & Innovation Strategist | Published Nov 12, 2007, updated Jul 2, 2010 | Category: [Social Good](https://www.trendhunter.com/pro/category/social-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/web-enabled-activism-developments-in-social-mediahave-enabled-activism-to-b ## Key Figures - Trend score: 3.1/10 - Evidence articles: 8 ## What is the Web Enabled Activism trend? **Web Enabled Activism:** Description - Bloggers, social media and web culture are having a tremendous impact on the viral nature of activism. This has resulted in the launch of a number of new charities and initiatives. For example, although Movember was launched three years ago, this year it became viral through blogosphere, facebook and the web 2.0 development on Movember.com. Implications - Because web activism has the capability for international reach, online campaigns could prove much more in the future. Web activism is increasingly viral, due much in part to social networking sites. ## At a Glance - Evidence: 8 featured examples - Articles from: Sep 3, 2007 to Nov 12, 2009 - Published: Nov 12, 2007 - Patterns: [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Instant Entrepreneurship](https://www.trendhunter.com/megatrend/instant-entrepreneurship), [Prosumerism](https://www.trendhunter.com/megatrend/prosumerism), [Many to Many](https://www.trendhunter.com/megatrend/many-to-many) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Africa ## Themes within the Web Enabled Activism trend ### Web activism The reach and virality of online campaigns could increase in the future, making web activism a potent tool for activism and social change. ### The power of online communities Social media platforms like Facebook and online communities can mobilize people to pressure and effect change within organizations, businesses, or governments. ### Counterculture-inspired products Products that align with counterculture themes can generate revenue, thanks to the demand brought about by the rise of hipster culture and alternative lifestyles. ## What the Web Enabled Activism trend means for industry ### For Non-profit organizations Web-enabled activism and the power of online communities can be harnessed by charities and other non-profits to achieve social impact and mobilize supporters. ### For Consumer goods Counterculture-inspired products like mustache cushions or cufflinks can be developed to target consumers looking to express their personality and affiliation with subcultures. ### For Social media The capacity of social media platforms to drive social and political change effectively can benefit industries that leverage the power of a broad online presence. ## Trend signals for Web Enabled Activism Trend score 3.1 out of 10, from popularity 42%, activity 43%, freshness 8%. - Popularity: 42% - Activity: 43% - Freshness: 8% ## Examples of the Web Enabled Activism trend 8 featured examples from Sep 3, 2007 to Nov 12, 2009. - [Stop-Motion Mustaches](https://www.trendhunter.com/trends/pepsi-max-movember): Pepsi Max Movember Competition Documents Your Hair (Category: Marketing) Implication: Beverage companies like Pepsi are leading the way in organizing creative charitable awareness campaigns. - [Grassroots Facebook Campaigns Against HSBC Successful!](https://www.trendhunter.com/trends/grassroots-facebook-campaign) (Category: World) Implication: The HSBC campaign shows how social media is driving disruption in the banking industry because changes in policies or practices can be immediately challenged by activist groups wi… - [Movember](https://www.trendhunter.com/trends/november-moustache-growing-event-movember): Growing Moustaches in November for Prostate Cancer (Category: Lifestyle) Implication: Disruptive innovation opportunity: Explore the potential of incorporating natural and sustainable ingredients in grooming products. - [Lancome Eco-Chic Initiative](https://www.trendhunter.com/trends/lancome-eco-chic-initiative): Beautiful At Carbonfund.org (Category: Eco) Implication: The beauty industry can align with eco-friendly causes and advocate for sustainable practices, appealing to environmentally conscious consumers. - [Heinous Mustache Contests](https://www.trendhunter.com/trends/movember): Movember Canadian Club Whisky Contest Pays Money for Ugly (Category: Unique) Implication: The trend of heinous mustache contests highlights an opportunity for the personal care industry to reinvent and promote unique ideas related to beard and mustache grooming. - [Bloggers Back Buddhists](https://www.trendhunter.com/trends/international-bloggers-day-for-burma): International Blogger's Day For Burma (Category: Lifestyle) Implication: The rise of social media platforms has created unprecedented opportunities for online activism and the spread of messages around the world. - [Mustache Cufflinks](https://www.trendhunter.com/trends/mustache-cufflinks): Celebrate Movember All Year Long, Even If You Have to Shave (Category: Fashion) Implication: The fashion industry can capitalize on the popularity of counterculture trends, like mustaches, and create themed accessories that appeal to those looking for an edgier style. - [Facial Hair Cushions](https://www.trendhunter.com/trends/moustache-pillow): Celebrate Movember with the Awesome Mr. Moustache Pillow (Category: Art & Design) Implication: The incorporation of facial hair designs into clothing items presents a disruptive innovation opportunity for companies in the fashion industry. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Social Good - [Athlete-Partnership Charity Pizzas](https://www.trendhunter.com/trends/nick-bosa) - [Pet Rescue Food Donations](https://www.trendhunter.com/trends/badlands-ranch) - [Life Jacket Technology Advancements](https://www.trendhunter.com/trends/life-jacket-technology) All articles: [Social Good](https://www.trendhunter.com/socialgood)