# Weather Service Weather apps and platforms offer increasingly niche and custom information. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Oct 19, 2020 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/weather-service ## Key Figures - Trend score: 2.6/10 - Evidence articles: 4 ## What is the Weather Service trend? **Weather Service:** Weather platforms are becoming more dynamic in their abilities, with apps offering everything from hyper-local weather information to tips and recommendations for what to wear based on that day's weather. ## The consumer insight behind the Weather Service trend With consumers having access to information they need exactly when they want it, they now expect more from brands. Now, consumers expect that brands are able to tailor recommendations and tips to their exact needs, whether they're based on preferences or what would be useful in that particular moment. ## At a Glance - Evidence: 4 featured examples - Articles from: Jul 31, 2018 to Oct 19, 2020 - Published: Oct 19, 2020 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Curation](https://www.trendhunter.com/megatrend/curation), [Experience](https://www.trendhunter.com/megatrend/experience) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Themes within the Weather Service trend ### Hyper-Customized Weather Information Consumers increasingly expect accurate, hyper-customized weather information and recommendations from weather platforms and apps. ### Integration of Smart Glasses Technology The recent update of Focals by North's smart glasses with advanced features such as GPS and messaging integration shows the potential for further technological advancements in smart glasses. ### Streamlined Apps with Personalized Recommendations Apps like Latitude demonstrate the demand for streamlined apps that prioritize personalized content and recommendations, with the capability of serving as a one-stop-shop for morning routines. ## What the Weather Service trend means for industry ### For Weather Forecasting Industry The weather forecasting industry has the opportunity to further develop and integrate hyper-customized data and personalized recommendations into their apps and platforms to satisfy consumer demands. ### For Smart Glasses Industry The smart glasses industry can learn from Focals by North's new update and further integrate advanced features such as GPS and messaging integration to improve overall user experience. ### For Fashion and Lifestyle Industry The fashion and lifestyle industry can take inspiration from Latitude's streamlined app and prioritize personalized content and recommendations to improve user experience and engagement. ## Workshop question How is your brand prioritizing customization for its customers? ## Trend signals for Weather Service Trend score 2.6 out of 10, from popularity 33%, activity 35%, freshness 9%. - Popularity: 33% - Activity: 35% - Freshness: 9% ## Examples of the Weather Service trend 4 featured examples from Jul 31, 2018 to Oct 19, 2020. - [Chic Hybrid Smart Glasses](https://www.trendhunter.com/trends/focal-by-north): 'Focals' by North's New AI Glasses Have a Holographic Display (Category: Tech) Implication: The combination of fashion and technology inherent in smart glasses presents an opportunity for luxury fashion brands to develop uniquely branded and customized products. - [Fashion-Focused Weather Apps](https://www.trendhunter.com/trends/weather-and-fashion): The Latitude App Fuses Weather and Fashion (Category: Lifestyle) Implication: Fashion companies can take advantage of the popularity of weather-based personalization apps to provide more targeted and relevant product recommendations, as well as innovative c… - [Live Weather Notification Apps](https://www.trendhunter.com/trends/live-weather-app): Carrot’s Live Weather App Gets Increased Functionality (Category: Tech) Implication: CARROT's update reveals opportunities for mobile app developers to create weather notification features that offer increased functionality and personalization. - [Precision Hyper-Local Weather Apps](https://www.trendhunter.com/trends/weatherkit): 'WeatherKit' Has a Designer Interface and Advanced Data (Category: Tech) Implication: Farmers can leverage hyper-local weather forecasting to optimize crop yield and reduce the impact of weather-related losses. ## Recent trend clusters - [Delegated Interfaces](https://www.trendhunter.com/protrends/delegated-interfaces) (Tech) - [Adaptive Controls](https://www.trendhunter.com/protrends/adaptive-controls) (Tech) - [Desk Systems](https://www.trendhunter.com/protrends/desk-systems) (Tech) - [Spatial Refinement](https://www.trendhunter.com/protrends/spatial-refinement) (Tech) ## Trending in Tech - [Decor-Led Home Projectors](https://www.trendhunter.com/trends/decor-led-home-projectors) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) - [Dual-Wavelength Recovery Wearables](https://www.trendhunter.com/trends/joint-therapy) - [Pop-Culture WiFi Routers](https://www.trendhunter.com/trends/pop-culture-wifi-routers) All articles: [Tech](https://www.trendhunter.com/tech)