# Wealth Accessibility Gen X as a whole is more focused on building generational wealth. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Sep 3, 2022 | Category: [Tech](https://www.trendhunter.com/pro/category/technology-trends-and-gadgets) Source: Trend Hunter, https://www.trendhunter.com/protrends/wealth-accessibility ## Key Figures - Trend score: 4.2/10 - Evidence articles: 9 ## What is the Wealth Accessibility trend? **Wealth Accessibility:** As a whole, Gen X is being very intentional about building generational wealth. This demographic is using family-centric investment and banking services to not just build wealth, but to establish financial literacy among family members. ## The consumer insight behind the Wealth Accessibility trend After having lived through economic crises and seeing how they impacted Millennials' economic opportunities, Gen X is increasingly seeing the value in accessible financial literacy for younger generations. Whether it's established in education systems or at-home, the push for financially literacy comes from seeing economic instability and the resounding impact it can have--particularly for those who are just entering the workforce. ## At a Glance - Evidence: 9 featured examples - Articles from: Apr 17, 2019 to Nov 17, 2023 - Published: Sep 3, 2022 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Wealth Accessibility trend 9 featured examples from Apr 17, 2019 to Nov 17, 2023. - [Financial Literacy Board Games](https://www.trendhunter.com/trends/gamified-financial-literacy): Chime Launches a Gamified Financial Literacy Initiative (Category: Marketing) Implication: Financial technology companies can leverage gamification to enhance financial literacy among the younger audience. - [Children-Focused Investment Apps](https://www.trendhunter.com/trends/hapi): Hapi Assists Parents in Planning for Their Child's Future (Category: Tech) Implication: Incorporating artificial intelligence could greatly improve the accuracy of suggested investment goals and contributions, further incentivizing users to take a more comprehensive… - [Web3-Focused Digital Banks](https://www.trendhunter.com/trends/cogni): Cogni is Creating a Web2 to Web3 Mobile Banking Platform (Category: Business) Implication: Cogni's cutting-edge Web3-focused digital banking platform presents an opportunity for the digital banking industry to modernize and adapt to the changing needs of consumers. - [Kid-Focused Finance Apps](https://www.trendhunter.com/trends/abn-amro): ABN Amro Launches a Financial Literacy App for Children (Category: Social Good) Implication: Banks can take advantage of the growing trend towards financial literacy apps for children by partnering with tech companies to create educational tools that also foster a loyal c… - [Financial E-Learning Experiences](https://www.trendhunter.com/trends/fidelity): Fidelity Launches the Financial-Focused Fidelity Stack Experience (Category: Tech) Implication: Financial service providers can leverage the metaverse to improve financial education and capture the next generation of investors through creative and engaging platforms. - [Asset-Pooling Investment Platforms](https://www.trendhunter.com/trends/investment-marketplace): The 'Huddl' Investment Marketplace Lets Users Invest Together (Category: Tech) Implication: Fintech companies specializing in investment platforms are at the forefront of collaborative investing trends. - [Teen-Targeted Banking Features](https://www.trendhunter.com/trends/family-money): Verizon Launches 'Family Money' For Gen Z and Gen Alpha Bankers (Category: Business) Implication: Telecommunications companies can expand into the banking industry by offering simple, localised, mobile banking options, as shown by Verizon’s Family Money. - [Financial Literacy Platforms](https://www.trendhunter.com/trends/secret-u): Secret U Supports Gen Z Women with Free Tools for Financial Success (Category: Lifestyle) Implication: The financial education industry can harness the opportunity to develop innovative platforms and tools that empower young women with comprehensive financial literacy resources. - [Family-Friendly Youth Banking Services](https://www.trendhunter.com/trends/yapeal): Yapeal Released its New Digital Banking Service for Kids (Category: Life-Stages) Implication: Banks can look to develop youth-focused digital banking services, as well as services that cater to families. **Workshop question:** How can your brand prioritize accessibility in its area of expertise? ## Themes within the Wealth Accessibility trend ### Generational Wealth-Building Gen X is increasingly focused on building generational wealth, resulting in a push for accessible financial literacy for younger generations, presenting opportunities for fintech companies to create innovative solutions for financial education. ### Family-Centric Investment Services Family-centric investment and banking services are on the rise, providing opportunities for fintech companies to create digital banking services for kids and youth, helping younger generations get early exposure to personal finance education and investment opportunities. ### Web3 Focused Services The rise of Web3 is creating a need for innovative financial solutions for cryptocurrency and NFTs, providing opportunities for digital banks to bridge the gap between Web2 and Web3 in a seamless, modern customer experience. ## What the Wealth Accessibility trend means for industry ### For Fintech Fintech companies have the opportunity to create innovative solutions for financial education and investment opportunities for younger generations, as well as bridge the gap between Web2 and Web3 in a seamless, modern customer experience. ### For Investment Investment firms can enhance financial literacy by creating immersive educational experiences in the metaverse, attracting younger generations to investing while learning critical financial terminology and investment knowledge. ### For Banking Digital banks have the opportunity to create unique family-centric investment services such as banking services for kids and youth, providing opportunities to gain early exposure to personal finance education and investment opportunities. ## Trend signals for Wealth Accessibility Trend score 4.2 out of 10, from popularity 66%, activity 45%, freshness 16%. - Popularity: 66% - Activity: 45% - Freshness: 16% ## Recent trend clusters - [Catalog Refresh](https://www.trendhunter.com/protrends/legacy-game-enhancement) (Tech) - [Preset Desktops](https://www.trendhunter.com/protrends/entry-level-desktop) (Tech) - [Fan Editions](https://www.trendhunter.com/protrends/themed-gaming-laptop) (Tech) - [Tier Diffusion](https://www.trendhunter.com/protrends/premium-parts-devices) (Tech) ## Trending in Tech - [Temple-Mounted Health Wearables](https://www.trendhunter.com/trends/temple-mounted-health-wearables) - [Nonverbal Companion Robots](https://www.trendhunter.com/trends/nonverbal-companion-robots) - [Modular CMF Bluetooth Speakers](https://www.trendhunter.com/trends/modular-cmf-bluetooth-speakers) - [Vintage Audio Retrofit Boards](https://www.trendhunter.com/trends/vintage-audio-retrofit-boards) All articles: [Tech](https://www.trendhunter.com/tech)