# Invincible Tech Consumers are demanding extreme durability for longer lasting goods. By [Courtney Scharf](https://www.trendhunter.com/Courtney), Chief Client Officer | Published May 15, 2013, updated May 29, 2013 | Category: [Art & Design](https://www.trendhunter.com/pro/category/modern-art-and-design-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/waterproofing-for-durability ## Key Figures - Trend score: 3.0/10 - Evidence articles: 6 ## What is the Invincible Tech trend? **Invincible Tech:** With technology and products in nearly every industry developing greater capabilities than ever before, consumers are seeking more durability from their goods. Many consumers are aware that warranties don't typically protect them against issues like water damage, and are alleviating this anxiety by purchasing goods that are prepared for this. ## At a Glance - Evidence: 6 featured examples - Articles from: Jan 12 to May 15, 2013 - Published: May 15, 2013 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Artificial Intelligence](https://www.trendhunter.com/megatrend/artificial-intelligence), [Personalization](https://www.trendhunter.com/megatrend/personalization) ## Audience - Gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Themes within the Invincible Tech trend ### Extreme Durability Consumers are seeking durable products that can withstand harsh and unpredictable weather conditions. ### Waterproof Technology Waterproof technology is becoming increasingly popular in various industries as a response to consumer demand for water-resistant products. ### Resilient Smartphones The development of lightweight and waterproof smartphones is becoming a popular trend in the tech industry. ## What the Invincible Tech trend means for industry ### For Outdoor Gear Outdoor gear industry professionals can consider developing more water-resistant and durable products. ### For Mobile Technology Mobile technology industry professionals can consider creating lightweight and waterproof smartphones. ### For Medical Devices Medical device industry professionals can consider developing waterproof devices to address the needs of hearing-impaired patients who are concerned about water damage. ## Trend signals for Invincible Tech Trend score 3.0 out of 10, from popularity 43%, activity 37%, freshness 8%. - Popularity: 43% - Activity: 37% - Freshness: 8% ## Examples of the Invincible Tech trend 6 featured examples from Jan 12 to May 15, 2013. - [Lightweight Waterproof Smartphones](https://www.trendhunter.com/trends/kyocera-digno-r): The Kyocera DIGNO R is Feature-Rich and is Ultra Resilient (Category: Tech) Implication: Companies in the mobile devices industry could look into creating lightweight waterproof smartphones alongside other feature-rich devices. - [Compact Splash-Proof Speakers](https://www.trendhunter.com/trends/splashproof-speakers): Muji's Waterproof Speaker Protection Prepares Your Phone for a Wash (Category: Tech) Implication: The consumer electronics industry can benefit from developing innovative waterproof gadgets that offer protection and convenience to consumers. - [Waterproof Writing Equipment](https://www.trendhunter.com/trends/outdoor-journal-kit-by-rite-in-the-rain): The Outdoor Journal Kit by Rite in the Rain Lets You Write Anywhere (Category: Lifestyle) Implication: Outdoor gear companies can capitalize on the trend of waterproof writing equipment by developing and selling writing kits that are specifically designed for outdoor enthusiasts. - [Water-Safe MP3s](https://www.trendhunter.com/trends/waterproof-mp3s): The Sony Sports W Series Waterproof MP3 Will Blow You Out of the Water (Category: Tech) Implication: Disruptive innovation opportunity: Design and manufacture waterproof MP3 players and other durable electronic devices for active and outdoor lifestyles. - [Waterproof Hearing Aids](https://www.trendhunter.com/trends/siemens-aquaris): The Siemens Aquaris Can Be Used During a Day at the Beach (Category: Lifestyle) Implication: Opportunity for hearing aid manufacturers to disrupt the healthcare industry by introducing waterproof and durable hearing aids that cater to the needs of active individuals with… - [Waterproof Winter Socks](https://www.trendhunter.com/trends/waterproof-socks): These Waterproof Socks Are Military Approved to Keep Your Feet Dry (Category: Fashion) Implication: Companies in the outdoor apparel industry can capitalize on the growing demand for high-quality waterproof socks for cold and wet weather conditions. ## Recent trend clusters - [Oven Aesthetics](https://www.trendhunter.com/protrends/decorative-casserole-dishes) (Art & Design) - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) ## Trending in Art & Design - [Park-Model Tiny Homes](https://www.trendhunter.com/trends/park-model-tiny-homes) - [Handmade Craft Tradeshow Initiatives](https://www.trendhunter.com/trends/ny-now-handmade-division) - [Recycled Neon Light Sculptures](https://www.trendhunter.com/trends/encore-encore) - [Electrically Powered Airline Seats](https://www.trendhunter.com/trends/premium-economy-seat) All articles: [Art & Design](https://www.trendhunter.com/artdesign)