# Watermelon Refreshment The health-conscious opt for all-natural hydration with watermelon drinks. By [Rebecca Byers](https://www.trendhunter.com/becbyers), Insights Research at Trend Hunter | Published Jul 5, 2017 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/watermelon-refreshment ## Key Figures - Trend score: 4.4/10 - Evidence articles: 5 ## What is the Watermelon Refreshment trend? **Watermelon Refreshment:** Consumers looking for an elevated hydration experience are opting for all-natural watermelon-based beverages that combine water and the fruit's pulp for the ultimate post-workout refreshment. This progression highlights the adaptability of certain superfoods and in turn, their use as a vehicle in marketing to connect with wellness-driven consumers. ## At a Glance - Evidence: 5 featured examples - Articles from: May 17, 2016 to Jun 21, 2017 - Published: Jul 5, 2017 - Patterns: [Redirection](https://www.trendhunter.com/pattern/redirection), [Acceleration](https://www.trendhunter.com/pattern/acceleration) - Megatrends: [Multisensation](https://www.trendhunter.com/megatrend/multisensation), [Experience](https://www.trendhunter.com/megatrend/experience), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Alpha, Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Themes within the Watermelon Refreshment trend ### Natural Superfood-based Beverages Consumers are turning to all-natural watermelon-based beverages as a healthy alternative to sugary beverages, indicating a trend toward natural superfood-based drinks for nutrition and hydration. ### Functional Beverages Beverages such as What a Melon and MetaMatcha offer a functional approach to hydration and nutrition, creating a trend toward beverages that provide benefits beyond just hydration. ### Natural Flavored Water The Essence Water range by Flõ Drinks that uses natural flavors, and Thirsty Buddha Popsicles that combine natural coconut water with watermelon, signify a trend towards natural flavored water for a refreshing non-alcoholic beverage option. ## What the Watermelon Refreshment trend means for industry ### For Beverage Industry With the rising popularity of functional beverages, natural flavored water and all-natural superfood-based beverages, businesses in the beverage industry should focus on innovation in creating healthier beverage options. ### For Health and Wellness Industry The trend towards all-natural and functional beverages suggests a growing consumer interest in incorporating healthy food and drink options into their daily routine, highlighting opportunities for businesses in the health and wellness industry. ### For Tourism and Entertainment Industry Disneyland's Krylorian Koolers illustrate a trend of themed, unique beverages providing an entertaining consumer experience, creating opportunities for businesses in the tourism and entertainment industry to incorporate themed or exclusive beverages into their offerings. ## Workshop question What natural ingredients can be incorporated into your product offering in order to connect with customers through the pursuit of purity? ## Trend signals for Watermelon Refreshment Trend score 4.4 out of 10, from popularity 59%, activity 63%, freshness 8%. - Popularity: 59% - Activity: 63% - Freshness: 8% ## Examples of the Watermelon Refreshment trend 5 featured examples from May 17, 2016 to Jun 21, 2017. - [Antioxidant-Rich Watermelon Waters](https://www.trendhunter.com/trends/what-a-melon): The 'What a Melon' Line Provides a Healthy Alternative to Juice (Category: Lifestyle) Implication: As consumers seek healthier beverage options, companies in the beverage industry can capitalize on the rising trend of functional and nutritious drinks like What a Melon. - [Fruity Matcha Beverages](https://www.trendhunter.com/trends/drink-matcha): 'MetaMatcha' Offers a Flavorful and Potent Way to Drink Matcha (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend of fruity matcha beverages by creating new flavor combinations and marketing them as refreshing and healthy options. - [Watermelon Coconut Pops](https://www.trendhunter.com/trends/thirsty-buddha-popsicle): These Thirsty Buddha Popsicles Use the Brand's Watermelon Coconut Water (Category: Lifestyle) Implication: The beverage industry can capitalize on the trend of flavored coconut products by creating new and innovative coconut-based beverages. - [Flavored Mineral Waters](https://www.trendhunter.com/trends/essence-water): Flõ Essence Water Combines Pure Mineral Water with a Hint of Flavor (Category: Lifestyle) Implication: Innovations in flavored and naturally-infused mineral waters as a healthier beverage option - [Spicy Watermelon Lemonades](https://www.trendhunter.com/trends/spicy-watermelon-lemonade): Disneyland's Krylorian Koolers Offer a Unique Summer Flavor Mash-Up (Category: Lifestyle) Implication: Theme parks can leverage themed refreshments to enhance the overall customer experience and increase food and beverage sales. ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)