# Waterless Eco Standard products are transformed into powder form for eco purposes. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Dec 13, 2018 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/waterless-eco ## Key Figures - Trend score: 3.5/10 - Evidence articles: 4 ## What is the Waterless Eco trend? **Waterless Eco:** Brands are offering unique powder formulations for their eco-friendly benefits, with these products including everything from powdered shampoo to new ways in which consumers can incorporate protein into their diets. ## The consumer insight behind the Waterless Eco trend Now that there's a growing understanding for how the current ways in which people consume isn't sustainable in the long term, people are increasingly looking for ways to tweak their lifestyles to be more environmentally friendly. Making small, intentional decisions towards sustainability isn't going to affect grand changes, but eco-conscious consumers have the mindset that small convenient changes are better than nothing in the long term. ## At a Glance - Evidence: 4 featured examples - Articles from: Nov 6 to Dec 11, 2018 - Published: Dec 13, 2018 - Patterns: [Convergence](https://www.trendhunter.com/pattern/convergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Hybridization](https://www.trendhunter.com/megatrend/hybridization), [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Themes within the Waterless Eco trend ### Waterless Products Brands are offering unique powder formulations for their eco-friendly benefits, with these products including everything from powdered shampoo to new ways in which consumers can incorporate protein into their diets. ### Insect-Based Foods Silkworm pupae and other insect sources are being used as a new and efficient approach to both proteins and lipids with high source of amino acids. ### Plant-Based Alternatives Heightened demand for plant-based protein sources has led to the creation of many new and innovative products. ## What the Waterless Eco trend means for industry ### For Sustainability Develop eco-friendly and sustainable alternatives to traditional products as more consumers look to make intentional decisions towards sustainability. ### For Alternative Protein Sources Explore alternative protein sources, including insect-based and air-based protein, as the demand for plant-based proteins continues to grow. ### For Powdered Products Develop unique formulations for powdered products as consumers embrace the convenience and eco-friendly benefits of waterless and powdered products. ## Workshop question How could your brand prioritize both eco-conscious production/consumption, and convenience? ## Trend signals for Waterless Eco Trend score 3.5 out of 10, from popularity 62%, activity 35%, freshness 8%. - Popularity: 62% - Activity: 35% - Freshness: 8% ## Examples of the Waterless Eco trend 4 featured examples from Nov 6 to Dec 11, 2018. - [Air-Based Protein Powders](https://www.trendhunter.com/trends/vegan-protein-powder): Solar Foods Makes Vegan Protein Powder Using Minerals, Air & Electricity (Category: Eco) Implication: Companies in the food and beverage industry can leverage air-based protein production to create sustainable and climate-independent food sources. - [Powdered Waterless Haircare](https://www.trendhunter.com/trends/future-of-hair-care): OWA Haircare is Introducing "the Future of Haircare" (Category: Eco) Implication: The beauty industry can explore waterless haircare products and invest in developing innovative formulations that reduce water consumption. - [Powdered Egg Replacers](https://www.trendhunter.com/trends/aquafaba-powder): Vör Foods' 'Aquafaba Powder' Boasts Comparable Properties to Egg Whites (Category: Lifestyle) Implication: The introduction of aquafaba powder as an egg replacement opens new market opportunities and product development possibilities for plant-based food companies. - [Edible Silkworm Protein Powders](https://www.trendhunter.com/trends/silkworm-chrysalis): The Silkworm Chrysalis Powder is Full of Nutritional Protein (Category: Lifestyle) Implication: The food and agriculture industry can explore the production and commercialization of edible insect protein products, such as silkworm chrysalis powders, to tap into the growing d… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Intelligent Private Grids](https://www.trendhunter.com/trends/ara-core-powers) - [Compact Electric Family MPVs](https://www.trendhunter.com/trends/compact-electric-family-mpvs) All articles: [Eco](https://www.trendhunter.com/eco)