# Waterless Cosmetic Waterless cleansing products are emerging within the beauty industry. By [Chayeanne Garvida](https://www.trendhunter.com/chayg24), Research Advisor | Published Dec 12, 2018 | Category: [Fashion](https://www.trendhunter.com/pro/category/style-and-fashion-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/waterless-cosmetic ## Key Figures - Trend score: 4.1/10 - Evidence articles: 4 ## What is the Waterless Cosmetic trend? **Waterless Cosmetic:** Skincare brands are launching new, waterless products to appeal to consumers. These new innovative formulas assist in the conservation of water as a natural resource while also carrying benefits for different types of consumers. ## The consumer insight behind the Waterless Cosmetic trend As more consumers become aware that clean water as a resource is a privilege that is becoming increasingly scarce, many begin to opt-in for products that prioritize waterless formulas or consumption. In doing so, individuals have peace of mind about doing their part in preserving the environment and its natural resources, while also enjoying the accessibility that such products can grant them. ## At a Glance - Evidence: 4 featured examples - Articles from: Apr 13, 2018 to Jan 21, 2019 - Published: Dec 12, 2018 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Cyclicality](https://www.trendhunter.com/pattern/cyclicality) - Megatrends: [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation), [Authenticity](https://www.trendhunter.com/megatrend/authenticity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Examples of the Waterless Cosmetic trend 4 featured examples from Apr 13, 2018 to Jan 21, 2019. - [Waterless Cleansing Swatches](https://www.trendhunter.com/trends/waterless-cleansing): DS3 Clean is Introducing Next-Gen Versions of Soap, Shampoo & More (Category: Eco) Implication: The personal care industry can offer more waterless products and multi-tasking formulations like DS3 Clean's swatches to cater to consumers' desire for more environmentally consci… - [Powdered Waterless Haircare](https://www.trendhunter.com/trends/future-of-hair-care): OWA Haircare is Introducing "the Future of Haircare" (Category: Eco) Implication: The beauty industry can explore waterless haircare products and invest in developing innovative formulations that reduce water consumption. - [Waterless Hygiene Products](https://www.trendhunter.com/trends/hygiene-product): 'Clensta' Makes Cleanliness Accessible, Regardless of Water Access (Category: Lifestyle) Implication: Disruptive innovation opportunity: Offer waterless hygiene products that cater to the growing demand for convenient and eco-friendly personal care options. - [Regenerative Waterless Balms](https://www.trendhunter.com/trends/anfisa): Anfisa Produces Skincare That's Free from Water and Wax (Category: Eco) Implication: The beauty and personal care industry is ripe for disruption with the rise of eco-friendly and sustainable products. **Workshop question:** How can your brand elevate a product or service that consumers interact with on a daily basis while minimizing its environmental impact? ## Themes within the Waterless Cosmetic trend ### Waterless Beauty Products More and more skincare and beauty brands are launching products that conserve water by excluding water as an ingredient in their formulas. ### Waterless Cleanliness Waterless solutions are now reaching the personal hygiene and household categories. ### Powdered Waterless Products Brands are creating hair and personal hygiene products that come in a powder form and transform into a lather when activated with water. ## What the Waterless Cosmetic trend means for industry ### For Beauty and Skincare Clean and eco-friendly beauty products are becoming increasingly popular while staying true to their environmental values for consumers. ### For Personal Hygiene Start-up companies are working to offer innovative waterless cleaning products that are easily accessible for people lacking access to clean water. ### For Household Cleaning Companies are innovating in cleaning product markets by creating single-use, non-water-based swatches that offer consumers easily transportable solutions to cleaning problems. ## Trend signals for Waterless Cosmetic Trend score 4.1 out of 10, from popularity 68%, activity 46%, freshness 8%. - Popularity: 68% - Activity: 46% - Freshness: 8% ## Recent trend clusters - [Occasion Coding](https://www.trendhunter.com/protrends/commemorative-watch-design) (Fashion) - [Muted Motion](https://www.trendhunter.com/protrends/earth-tone-runners) (Fashion) - [Material Mashups](https://www.trendhunter.com/protrends/unexpected-jacket-materials) (Fashion) - [Fiber Mimicry](https://www.trendhunter.com/protrends/biomimetic-haircare) (Fashion) ## Trending in Fashion - [Jewelry Advent Calendars](https://www.trendhunter.com/trends/pandora-2026-advent-calendar) - [Weatherproof Mid-Top Sneakers](https://www.trendhunter.com/trends/weatherproof-mid-top-sneakers) - [Football Throwback Sneakers](https://www.trendhunter.com/trends/football-throwback-sneakers) - [Fragrant Body Care Ranges](https://www.trendhunter.com/trends/summer-fridays-body-collection1) All articles: [Fashion](https://www.trendhunter.com/fashion)