# Water Pouches Infused waters are being sold in portable pouch packaging. By [Mishal Omar](https://www.trendhunter.com/MishalO) | Published Mar 30, 2021 | Category: [Lifestyle](https://www.trendhunter.com/pro/category/lifestyle-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/water-pouches ## Key Figures - Trend score: 3.6/10 - Evidence articles: 6 ## What is the Water Pouches trend? **Water Pouches:** The popularity of infused waters is making brands expand their collections with these waters offered in pouches rather than boxes or bottles. Pouch packaging makes for easily portable consumption for both children and adults. ## The consumer insight behind the Water Pouches trend When considering what to purchase, convenience is often a large motivator for consumers. Portability and space-saving functions are appealing to consumers who live busy or active lifestyles--ensuring that products add value to their lives without being obstructive. ## At a Glance - Evidence: 6 featured examples - Articles from: Aug 29, 2019 to Aug 24, 2022 - Published: Mar 30, 2021 - Patterns: [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Water Pouches trend ### Portability Convenience and portability are important motivators for busy consumers. Brands are packaging infused waters and functional drinks in pouches to appeal to the on-the-go lifestyle. ### Reducing Sugar Reducing sugar in drinks is a growing trend among health-conscious consumers. Brands are launching half-juice, half-water drinks with natural flavors for parents who want less sugar for their children. ### Functional Beverages Functional beverages like vitamin-boosted waters tap into consumers' desire for wellness. Brands are launching kid-friendly versions with added nutrients like vitamin D. ## What the Water Pouches trend means for industry ### For Beverage Packaging Innovative packaging that improves portability, sustainability or convenience can create differentiated branding opportunities for flavored water and health drinks. ### For Functional Beverages Growing awareness of health and wellness is driving demand for functional beverages with added vitamins and minerals to meet specific nutritional needs in both kids and adults. ### For Healthy Snacks Pouched flavored waters and reduced-sugar kids' drinks can promote better snacking choices. Brands can explore cross-promotion opportunities in the healthy snacks industry to increase product sales. ## Workshop question How is your brand prioritizing convenience in its product design? ## Trend signals for Water Pouches Trend score 3.6 out of 10, from popularity 52%, activity 45%, freshness 12%. - Popularity: 52% - Activity: 45% - Freshness: 12% ## Examples of the Water Pouches trend 6 featured examples from Aug 29, 2019 to Aug 24, 2022. - [Vitamin D-Infused Water Pouches](https://www.trendhunter.com/trends/shinewater-pouches): ShineWater Pouches are Now Available at 600+ Walmarts in the US (Category: Lifestyle) Implication: By pivoting to a younger audience with a focus on health, companies in the beverage industry can promote healthier drinking habits and attract a new, health-conscious demographic. - [Kid-Friendly Vitamin Pouches](https://www.trendhunter.com/trends/shinewater): ShineWater Pouches Launches Vitamin D Drink Pouches for Kids (Category: Lifestyle) Implication: A sector consisting of beverages crafted for children that quench thirst, provide nutrition and appeal to young tastebuds. - [Fruit-Infused Water Pouches](https://www.trendhunter.com/trends/fruitinfused-water): Gerber's On-the-Go Beverages Hydrate Toddlers (Category: Lifestyle) Implication: The baby and toddler beverage industry has the opportunity to disrupt the market by offering healthier beverage options that use real fruit, natural flavors, and encourage hydrati… - [Calcium-Enriched Water Pouches](https://www.trendhunter.com/trends/artesian-water): Millennium Nc Beverages Launched Elkiee, a Pouched Artesian Water (Category: Lifestyle) Implication: The beverage industry can explore innovative water packaging solutions like pouched artesian water to cater to consumer preferences for convenience and health benefits. - [Energy Boosting Water Pouches](https://www.trendhunter.com/trends/susosu-water): The New Susosu Water Pouch Boasts Antioxidant Properties (Category: Lifestyle) Implication: Innovation in the bottled water industry has opened up opportunities for new players to differentiate their water products with unique health benefits and packaging. - [Reduced Sugar Juice Pouches](https://www.trendhunter.com/trends/fruitwater-pouches): The Tree Top Fruit+Water Pouches Boast Less Sugar (Category: Marketing) Implication: Reduced-sugar juice products like Tree Top's Fruit+Water Pouches offer an innovative solution for juice and beverage manufacturers who want to satisfy consumer preferences for hea… ## Recent trend clusters - [Assisted Choices](https://www.trendhunter.com/protrends/weight-loss-medication-support) (Lifestyle) - [Storyline Sips](https://www.trendhunter.com/protrends/themed-drink-menus) (Lifestyle) - [Bedtime Cocoon](https://www.trendhunter.com/protrends/sleep-sensory-blocking) (Lifestyle) - [Source Signatures](https://www.trendhunter.com/protrends/oak-finish-whiskey) (Lifestyle) ## Trending in Lifestyle - [Mystery Packaging Campaigns](https://www.trendhunter.com/trends/cow-not-laughing) - [Multi-Benefit Protein Shakes](https://www.trendhunter.com/trends/comes-in-three-flavors) - [Creator-Led Learning Series](https://www.trendhunter.com/trends/learning-series) - [Accessible Fintech Pop-Ups](https://www.trendhunter.com/trends/chequing-account) All articles: [Lifestyle](https://www.trendhunter.com/lifestyle)