# Assisted Conservation Consumers consider ways to conserve water in their daily lives. By [Vasiliki Marapas](https://www.trendhunter.com/Vasiliki.Marapas), Research Advisor & Writer | Published May 14, 2015 | Category: [Eco](https://www.trendhunter.com/pro/category/environmental-trends) Source: Trend Hunter, https://www.trendhunter.com/protrends/water-consciousness ## Key Figures - Trend score: 4.5/10 - Evidence articles: 8 ## What is the Assisted Conservation trend? **Assisted Conservation:** Fresh water may be a renewable resource, but the fact that the earth's supply of groundwater is steadily decreasing remains worrisome. Many eco-conscious consumers already take their water consumption into consideration, but in light of drought situations across the globe, even less eco-conscious consumers are considering ways to conserve water in their daily routines. ## At a Glance - Evidence: 8 featured examples - Articles from: Feb 16, 2015 to Mar 8, 2018 - Published: May 14, 2015 - Patterns: [Divergence](https://www.trendhunter.com/pattern/divergence), [Reduction](https://www.trendhunter.com/pattern/reduction) - Megatrends: [Simplicity](https://www.trendhunter.com/megatrend/simplicity), [Naturality](https://www.trendhunter.com/megatrend/naturality), [Catalyzation](https://www.trendhunter.com/megatrend/catalyzation) ## Audience - Gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Asia ## Themes within the Assisted Conservation trend ### Water-Recycling Systems Water recycling systems, like the Shower of the Future, are becoming more popular, especially during drought situations. ### Water-Sharing Tools Sharing water with others is made easier with tools like SWIIM, which promotes the selling and leasing of surplus water. ### Water-Conserving Products Water conservation is made simpler with products like The 'Hydr' Shower Faucet and Hourglass Water Conservation Faucets, which help reduce water waste in the shower or during daily routines. ## What the Assisted Conservation trend means for industry ### For Home Improvement Home improvement companies can focus on developing and manufacturing water-recycling systems and water-conserving products to appeal to more environmentally-conscious homeowners. ### For Agriculture Sharing water is crucial for farmers during droughts, and tools like SWIIM make it easier for farmers to sell or lease surplus water, increasing efficiency and saving money. ### For Smart Home Technology There is an opportunity to integrate smart home technology with water-saving products like The 'Hydr' Shower Faucet and Hourglass Water Conservation Faucets to track water consumption and facilitate further conservation. ## Workshop question How can your brand adopt better conservation practices, or contribute to causes that promote environmental protections? ## Trend signals for Assisted Conservation Trend score 4.5 out of 10, from popularity 58%, activity 70%, freshness 8%. - Popularity: 58% - Activity: 70% - Freshness: 8% ## Examples of the Assisted Conservation trend 8 featured examples from Feb 16, 2015 to Mar 8, 2018. - [Water-Conscious Shower Faucets](https://www.trendhunter.com/trends/shower-faucet): The 'Hydr' Shower Faucet Cuts Water Usage in Half (Category: Art & Design) Implication: Manufacturers could look into developing more water-efficient products like the 'Hydr' faucet to help save water in homes. - [Drought-Conscious Shower Systems](https://www.trendhunter.com/trends/shower-of-the-future): The Shower of the Future Recycles 90 Percent of the Water It Uses (Category: Eco) Implication: The development of drought-conscious shower systems creates opportunities for the home improvement industry to offer more sustainable and eco-friendly options for homeowners. - [Drought-Combating Rain Barrels](https://www.trendhunter.com/trends/rain-barrels): The FreeGarden RAIN Bin Collects Water for Gardening (Category: Eco) Implication: The water conservation equipment industry can capitalize on the growing demand for rain barrels as an effective solution for water conservation, and innovate products that are mor… - [Drought-Preventing Landscape Grids](https://www.trendhunter.com/trends/drought-grid): Drought Grid Helps Californians Survive Hot and Dry Conditions (Category: Eco) Implication: The landscaping industry can use the Drought Grid system to offer efficient water-saving solutions to clients, resulting in cost savings and environmental benefits. - [Water-Restricting Irrigation Systems](https://www.trendhunter.com/trends/watering-systems): 'Exilong' Watering Systems Can Reduce Water Use by 75% (Category: Eco) Implication: The agricultural industry can benefit from implementing autonomous irrigation systems to minimize water waste and improve efficiency in crop cultivation. - [Hourglass Water Conservation Faucets](https://www.trendhunter.com/trends/water-tap): The 'Drop' Water Tap Visually Times How Long You Shower (Category: Art & Design) Implication: The 'Drop' water tap presents an opportunity for the home improvement industry to develop innovative water-saving faucets that encourage responsible water usage. - [Water-Conscious Shower Systems](https://www.trendhunter.com/trends/shower-systems): The Matter & Mindtribe 'Well' Shower Head Monitors Water Usage (Category: Art & Design) Implication: Discover new business opportunities by producing and marketing efficient and water-saving shower heads that attract environment-conscious consumers - [Water Rental Services](https://www.trendhunter.com/trends/sharing-water): SWIIM is Like Airbnb for Sharing Water with Those in Need (Category: Eco) Implication: SWIIM's water rental services for farmers present innovative ways to monetize and optimize water usage in agriculture. ## Recent trend clusters - [Gentle Diagnostics](https://www.trendhunter.com/protrends/home-heart-screening) (Lifestyle) - [Targeted Macros](https://www.trendhunter.com/protrends/functional-protein-ingredients) (Lifestyle) - [Flavor Borrowing](https://www.trendhunter.com/protrends/soft-drink-flavor-mashups) (Lifestyle) - [Silent Triage](https://www.trendhunter.com/protrends/passive-health-wearables) (Lifestyle) ## Trending in Eco - [Jewel-Toned Fall Apparel](https://www.trendhunter.com/trends/quince-silk) - [Roomier Budget Electric Hatchbacks](https://www.trendhunter.com/trends/roomier-budget-electric-hatchbacks) - [Compostable Coffee Pucks](https://www.trendhunter.com/trends/compostable-coffee-pucks) - [Phased European EV Models](https://www.trendhunter.com/trends/phased-european-ev-models) All articles: [Eco](https://www.trendhunter.com/eco)